
What are Financial Ratios?
Financial ratios formulas for entrepreneurs are numbers that tell you the truth about your business’s financial health. They are mathematical comparisons that show how healthy your company really is over a specific period. Instead of guessing, these ratios help you see whether your business is growing, struggling, or just stagnant.
They also allow you to measure your performance against competitors in your industry. With the proper ratios, you can tell if you’re ahead, behind, or right on track. In simple terms, financial ratios help you understand your business’s strengths, weaknesses, efficiency, and overall financial position at a glance.
Why should you know Financial Ratios/Formulas?
Because I watch a lot of business shows and investor pitches, one thing has become very clear: when you sit in front of an investor asking for funding, there are a few things they immediately want to understand:
- What your business or idea is about
- Who you are as a founder or team
- What your numbers are saying
And of all three, I’ve noticed something interesting: investors will argue with you about your idea, they may even question your personality, but the moment you start talking numbers, the entire conversation changes.
In fact, the only reason an investor would walk away from a business with significant numbers is a lack of integrity on the part of the entrepreneur. But with substantial numbers, even a “not-so-brilliant” business idea can get praise and, many times, even funding.








