Running a business, whether large scale brand or small scale, is often overly tasking. Also, the early stage of every business, the startup period, is often the most backbreaking. As a result, most startups crumble within this period — an analysis on why startups fail shows that 9 out of 10 startups fail.
Ouch… that’s a lot of them.
The few brand owners who survive the long-run, however, often work unnecessarily hard before embracing the bigger market sphere.
Nevertheless, as a startup owner, this shouldn’t discourage you. There are smart ways to get through these hurdles. The entrepreneurial journey is actually an epic, lifelong adventure once you embark on it with the right mindset and take the right approaches.
Many new businesses are getting online, and businesses that have been online for long are starting to realize that things aren’t as they used to be; some techniques that used to be effective 4 – 5 years ago are completely dead, while some have significantly reduced in value that it won’t be worth it to use them again.