Cover imagery on stay at home moms

Being a stay-at-home mom can be rewarding and challenging, but even in those seasons, financial independence is a must have, especially when you want to afford little luxuries for yourself and your baby. Imagine seeing a cute baby outfit online and not having to worry about your bank account balance.  According to a survey by Bankrate, nearly 39% have a side hustle, and 44% believe they’ll always need one to make ends meet. This blog post aims to help you become financially independent with ten practical business ideas you can do from the comfort of your home.

1. Online Retail Store:

Start up small business, SME female owner checking order online

Do you have a handmade skill?  You could start an e-commerce store selling handmade crafts, clothing, accessories, candles, soaps, jewellery, baked goods, or home décor items. Platforms like Etsy, Shopify, and Amazon Handmade make it easy to sell your products online. According to Statista, the global online market for handmade goods is expected to reach $1 trillion by 2025, and now you see that it’s a profitable skill to venture into. 

The beautiful thing is that handmade doesn’t have to be too complex. You could make baby girl handmade hair beads, bunds, house decorations for televisions, tables, etc., and you can learn from YouTube or just typing Google. 

What to Do:

  • Research a Profitable Niche: Look for fast-moving products on market platforms and social media.
  • Choose an E-commerce Platform: Consider Etsy, Shopify, or Amazon Handmade.
  • Create Product Listings: Use high-quality photos and detailed descriptions.
  • Set Up Payment Processing and Shipping: Ensure a smooth transaction process.
  • Promote Your Store: Use social media, email marketing, and collaborations.

2. Freelance Writing 

Focused frelelance writer writing in notebook at table with laptop

If you have a flair for writing and editing, especially when it comes to creating content for mothers and mothers-to-be, you’ll find that they are incredibly eager to learn, due to the transformative phase they are experiencing. So, whether you’re a seasoned writer and editor or someone who’s eager to pursue these passions, sharing your unique perspectives and personal experiences through your writing can open surprising opportunities. And on the business front, you can offer your writing and editing services to a diverse range of clients, including businesses, bloggers, and online publications.

Moreover, the demand for Freelance writers is soaring, offering you a chance to immerse yourself in a wide array of projects, ranging from crafting engaging blog posts to developing compelling marketing materials. According to statistics from the Freelance Writers’ Union, professionals in this field can earn between $20 and $100 per hour, depending on their area of expertise and level of experience.

What to Do:

  • Define Your Niche: Identify your areas of expertise.
  • Create a Portfolio: Showcase your writing or editing samples.
  • Join Freelancing Platforms: Sign up on Upwork, Freelancer, or Fiverr.
  • Bid on Projects: Reach out to potential clients directly.
  • Deliver High-Quality Work: Maintain good communication with clients.

Resource: Check out the book The Freelancer’s Bible” by Sara Horowitz for detailed guidance on starting and growing a freelance business.

3. Virtual Assistant Services

As a virtual assistant, you can offer essential administrative support to busy professionals or small businesses, helping them with tasks such as email management, appointment scheduling, data entry, and social media management. To succeed in this role, you’ll need strong organisational skills, the ability to plan effectively, and the discipline to adhere to set schedules and to-do lists. The demand for virtual assistants is projected to increase significantly, with the Bureau of Labor Statistics predicting that the market will grow to a value of US$8613.5 million by 2030. This growth presents a promising opportunity for individuals considering a career as a virtual assistant.

What to Do:

  • Identify Your Skills: Determine the services you can offer.
  • Set Up a Professional Profile: Use freelancing platforms or your website.
  • Market Your Services: Use social media, networking, and referrals.
  • Use Project Management Tools: Stay organised and manage tasks efficiently.

Expert Opinion: “Virtual assistants are indispensable in today’s remote working environment. Offering specialised services can set you apart,” according to Tim Ferriss, author of The 4-Hour Workweek.”

4. Online Tutoring or Teaching

Do you have expertise in a particular subject or skill? You could offer online tutoring or teaching services to those who need it. Platforms like VIPKid,, or Outschool allow you to teach English, academic subjects, or specialised skills to students worldwide, like mathematics for college students or English for those preparing for international English exams. The average hourly pay for a Online Tutor job in the US is $18.80. Hourly salary range is $12.26 to $22.36.

What to Do:

  • Determine Your Expertise: Identify the subjects or skills you can teach.
  • Research Tutoring Platforms: Check their requirements.
  • Create Lesson Plans: Develop engaging teaching materials.
  • Advertise Your Services: Use social media, online forums, and directories.

Quote:Education is the most powerful weapon which you can use to change the world,” said Nelson Mandela. Your knowledge can indeed make a difference.

5. Baking/Food Deliveries

You can make money from your fantastic cooking skills by selling your pre-made meals. Focus on your signature dishes and packaging, and take high-quality pictures of your cooking process, the finished food, and the packaging. Share these on your social media pages, ask friends to spread the word, and target specific groups such as working mothers, offices, individuals, and single men and women. The National Restaurant Association reports that the demand for home-delivered meals has surged by 70% since 2020 and promises to keep soaring. 

What to Do:

  • Research Competitors: Understand their processes and marketing strategies.
  • Identify Your Unique Selling Point: Whether it’s signature dishes, packaging, or customer service.
  • Plan Your Delivery Method: Collaborate with a food delivery company or hire a personal bike driver.
  • Develop a Brand Identity: Set up a professional website and social media presence.
  • Market Your Services: Use social media, networking, and paid ads.

Expert Insight: “Consistency in taste and quality can build a loyal customer base. Don’t underestimate the power of word-of-mouth marketing,” suggests Chef Jamie Oliver.

6. Blogging or Vlogging

According to research from inbound marketing company HubSpot, businesses that maintain an active blog tend to attract 55% more website visitors compared to those that don’t. Additionally, it’s worth noting that around 90% of people rely on YouTube as a platform to satisfy their curiosity. Recent data indicates that YouTube raked in a staggering $31 billion in ad revenue in 2023, showcasing the massive earning potential of the platform. Looking ahead, the YouTube Creator Statistics project that the industry is expected to grow even further, reaching an estimated $480 billion by 2027.

Given these numbers, both blogging and YouTube content creation are incredibly lucrative avenues for earning income. With just a simple device, individuals can tap into this potentially steady stream of revenue. For those looking to capitalize on this trend, starting a blog or a YouTube channel focusing on topics that resonate with them could prove to be a rewarding venture. Whether it’s sharing parenting advice, cooking tips, DIY projects, or lifestyle content, creators can monetise their platforms through various means, including advertising, sponsored content, affiliate marketing, and selling digital products.

What to Do:

  • Choose a Niche: Focus on a specific topic.
  • Create a Content Plan: Schedule your posts or videos.
  • Set Up Your Platform: Customize your website or YouTube channel.
  • Produce High-Quality Content: Be consistent.
  • Monetise Your Content: Use ads, sponsored content, and affiliate marketing.

Resource: Consider reading “YouTube Secrets” by Sean Cannell and Benji Travis to learn more about practical strategies for growing your YouTube channel.

7. Social Media Management

Consider providing social media management services for small businesses or entrepreneurs who require assistance with maintaining their online presence. These services could involve creating engaging content, scheduling posts, interacting with followers, and analysing performance metrics. As reported by Social Media Today, 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business.

What to Do:

  • Develop a Portfolio: Showcase your social media skills and past work.
  • Identify Target Clients: Focus on specific industries.
  • Offer Tailored Packages: Meet the needs of your clients.
  • Use Management Tools: Schedule posts and analyse performance.
  • Provide Updates: Regularly report to clients.

Expert Opinion: “Engagement is the key to social media success. It’s not just about posting but interacting with your audience,” says Gary Vaynerchuk, a social media expert.

8. Professional Photography

Remember the saying, “A picture is worth a thousand words”? This highlights how important visual storytelling is in photography. If you love photography and have the right equipment, you can offer your services for various occasions such as family portraits, newborn photography, pet photography, and event photography. To promote your services, you can connect with community centers, schools, and local businesses in your area, and use social media to attract potential clients. Notably, according to the U.S. Bureau of Labor Statistics, the employment of photographers is projected to grow by 4% from 2020 to 2030, indicating a positive outlook for the industry.

What to Do:

  • Invest in Equipment: Get quality photography gear.
  • Build a Portfolio: Showcase your photography style.
  • Set Up an Online Portfolio: Display your work on a website.
  • Network Locally: Connect with businesses, families, and event planners.
  • Advertise Your Services: Use social media, local directories, and word-of-mouth.

9. Home-Based Daycare or Childcare Services

According to the Bureau of Labor Statistics, the demand for childcare workers is projected to increase by 8% by the year 2030. You as a stay-at-home mom can consider providing childcare services from the comfort of your own home to support working parents or families in your local community. When setting up your home-based daycare, make sure to adhere to all local regulations and licensing requirements. 

What to Do:

  • Research Regulations: Understand local licensing requirements.
  • Create a Safe Environment: Make your home welcoming for children.
  • Develop a Schedule: Plan daily activities for the kids.
  • Advertise Your Services: Use local parenting groups, community boards, and referrals.
  • Set Up Agreements: Outline fees, hours, and policies with parents.

Expert Insight: “Providing a nurturing and stimulating environment can set your daycare apart. Parents look for reliability and a loving atmosphere,” says Dr. T. Berry Brazelton, a child development expert.

10. Fitness Coaching or Personal Training

“Joseph Pilates once said, “Physical fitness is the first requisite of happiness.” For many, helping others achieve their fitness goals can be incredibly rewarding. As a stay-at-home mom and you notice you have a passion for fitness and wellness, you might consider becoming a certified fitness coach or personal trainer. This role could involve offering virtual or in-person coaching sessions, creating personalised workout plans tailored to individual needs, and providing guidance on nutrition, as well as lifestyle habits to support overall well-being.”

What to Do:

  • Get Certified: Obtain relevant fitness coaching or personal training certification.
  • Define Your Audience: Identify your target market.
  • Set Up an Online Platform: Offer virtual coaching through a website or app.
  • Create Workout Plans: Provide personalised plans and nutrition guidance.
  • Market Your Services: Use social media, fitness forums, and local events.

More Money or Freedom? Pros and Cons of Salary and Hourly Income. 

In conclusion, each of these stay-at-home business ideas needs careful planning, dedication, and consistent effort. By following these steps and adjusting them to fit your unique skills and circumstances, you can start and grow a successful business while staying at home. These ideas provide flexible opportunities to earn income while juggling family responsibilities. Explore your options and choose the path that best matches your skills, interests, and schedule.