This is the definitive article answering  the question once and for all, ‘What is guest blogging?’. Guest blogging is the process of writing an article for a blog, as a guest author, with the aim of building relationships and getting exposure as it relates to: traffic, brand recognition or backlinks building.

Sometimes what you require is just one of the above, and at other times you want more.

In most cases, a guest post is written on another blog by a one-off author (i.e – not a regular contributor) and often with the aim of enjoying any of the above benefits.

To help you better understand how guest blogging works, this article will share a few benefits of guest blogging as well as an anatomy of a perfect guest post – all with screenshots and examples.