Tag: marketing

WHAT THE FUTURE HOLDS FOR SEO: Ways to rule Google’s rankings in 2024.  

Introduction

Search engine optimization (SEO) is still an important part of harnessing internet productivity for your business or personal brand because it increases the number of visitors to websites, blogs, and social media pages. Google’s ranking criteria have been speculated about a lot, and while some of them are true, most of the information out there is unverified. 

According to Statista, in the first month of 2024 alone, there were about 5.35 billion internet users. The data amounts to more than 66 percent of the world’s population. In addition to this report, 5.04 billion of these numbers are active social media users. This proves that ranking on Google’s web search is very important for visibility because it is the easiest way to be discovered by someone who has no prior information about the business or brand. 

In this blog post, we will discuss various simple techniques that anyone can apply to increase the visibility of their website and stay at the top of Google’s ranking. 

TOP 7 Points to optimize your Google ranking 

Google search - Google’s ranking algorithm prioritizes users. 

Photo Credit – rawpixels ‘freepik’

1. Google’s ranking algorithm prioritizes users. 

Creating content that is very relevant, simple and easy to understand is still very important for Google’s ranking because Google’s algorithm does not just consider all the latest AI tools that you are planning to use if they are not going to take into account that Google prioritizes its users. 

  • A trending subject matters to Google’s ranking algorithm. 

If you are just starting your website, then it will be essential for you to find a topic that is trending and attracting a lot of public attention in your niche and make posts about it. An excellent way to do this is to find very recognised websites that are in your niche and make content similar to their recent posts. This will ensure that when the topic is searched for, your posts will come at the top of the ranking, and if you are able to create content that is engaging, then the reader will have a great first impression of your post. 

  • Increased engagement matters for Google’s ranking

Readability is an essential factor for Google’s ranking algorithm. Does the website contain simple and easy-to-understand grammar? Does the blog use words related to the topic of that particular blog post? Keywords are very important, and distributing the keyword throughout the text and in headings, as well as the SEO title, still holds a very important place in Google’s ranking algorithm. 

  • Images and alt text on images matter. 

Images are easier to comprehend than texts because they convey more details than most texts do. A lot of pictures in a text naturally sell the idea that the post is very engaging and would be easily understood by the reader. Adding alt texts to the images makes it possible for the algorithm to recognize what the image speaks of, and in extension, someone searching for an image can find the website or blog by clicking on the picture when it comes out in a Google search. 

2. Improve the time it takes to load the website.

To begin with, nothing turns users off other than a website that refuses to load very quickly. A website with a slow load time will lose traffic over some time. After which, Google’s ranking algorithm will not suggest the page when readers search for a related topic on the internet. A simple step to fixing that is; 

  • Use high-standard quality, low-size images. 
  • Minify Javascript and CSS files
  • Enanble browser caching
  • Don’t stuff the page with Ads.

3. Use relevant backlinks to increase Google’s ranking

Adding links from reputable websites is a plus for Google’s ranking algorithm. This increases the website’s visibility, reinforcing its authority and trustworthiness before Google’s algorithm. It is even greater authority if you can get prominent websites to link to your website. This will definitely increase the visibility and make users perceive the website as a strong contributor in that niche.

4. Content-Length matters for Google’’s ranking

Reports from research show that the average Google result on the first page of Google has about 1400 words. This proves that creating content that covers the breadth of the topic written on is more likely to rank higher and will be more visible than short-form content. This does not mean that you create lengthy, irrelevant posts but rather that you create a post that covers the length and breadth of the topic you have written about. 

A very strategic technique is to write in parts and link the parts to each other in the post. This way, the reader can stay on the website longer by reading other blog posts related to the subject of interest that they clicked on. 

5. Keyword Prominence in the post 

A trick to ranking with a keyword is to ensure that the keyword features in the first paragraph of the post. This is important to ensure that the website’s post ranks on the initial page of Google Suggestions. Most people do not go past the first page of the suggestion when they search for a keyword. 

Google's ranking- the importance of keyword

Photo Credit – Fabrikasimf on freepik

6. Encourage your visitors to review or share the blog post 

According to Search Engine Land, 88% of customers trust online users’ recommendations just the way they would trust a personal recommendation. Getting your readers to comment and share the post on their social media pages is a great way to make others see the blog post and click on it because they trust the judgment of their friends or relatives. 

7. Take advantage of SEO tools to improve your ranking on Google.

The tool alone is not magic for Google’s ranking algorithm; however, access to data is a core aspect of search engine optimization (SEO) and a perfect SEO tool or AI tool that has access to a lot of data is definitely a great advantage for a key ranking on google. Good SEO tools come with a price tag or subscription package, and some of them offer freemium packages- they have a free version and a more intricate version that comes at a cost. A few examples of SEO tools that can cause a groundbreaking revolution in the trajectory of your website visibility are;

SEO tools help make the job faster and easier. Instead of trying to analyse keywords, content length, plagiarism tests, and many other essential checks all by yourself, the tool compares all these data together. It creates a structure that improves the visibility of the website or blog post. 

Conclusion 

In conclusion, mastering SEO techniques is essential for maximising visibility in Google rankings amid a vast online landscape. As Statista highlights, with over 5.35 billion internet users in 2024, ranking on Google is pivotal for brand discovery. Key strategies include prioritising user-centric content, leveraging trending topics, enhancing engagement, optimising images and load times, and fostering backlinks from reputable sources. Moreover, emphasising content length, keyword prominence, and encouraging user interaction further solidifies ranking potential. By utilising SEO tools like Semrush and Yoast SEO, one can efficiently navigate the complexities of optimisation, ultimately securing a prominent position in Google’s rankings.

5 Top Ways Facebook Business Page can Grow Your Business

A Facebook business page has the potential for getting you leads if you manage it properly.  There’s a huge scope for new customers on Facebook. Therefore, it’s worth using it as a marketing channel to grow your business. In the second quarter of 2016, Facebook had over 1.71 billion active monthly users. In addition, it’s the most popular social network across the world.

Let’s dive into this option and look at how you can use Facebook to make the most of your marketing tactics.

Yodle

Why You Should Use Yodle Marketing System to Manage Your Business

Your small business will benefit tremendously from Yodle. As a business owner, anything that will take the pressure off is a must. Yodle is an all-in-one marketing system designed to handle most of the everyday important business tasks. It’s known as the Marketing Essentials and includes social media, email marketing, local SEO, customer reviews and a web presence. More than 250 industries are already benefiting from this amazing all-in-one affordable marketing solution.

Let’s take a look at how it can transform your business. Moreover, also give you more hours to focus on the important jobs.

Snapchat

How to Use Snapchat to Grow Your Business

Snapchat is absolutely amazing. It’s definitely one of the latest craze (even though it’s been around since 2012) that’s going viral. Most people use it for fun. But you can use it to set your business apart from other businesses.

What is this craze that’s taken the world by storm?

Snapchat is a mobile photo-messaging app. Users capture the moment in short videos and photos and share it with snapchatters. You can view live stories around the world, catch up on the news and read magazines in Discover on Snapchat.

Instagram

Tap Into the Power of Instagram to Grow Your Business

Instagram is rocking the social scene with more than 500 million monthly users. On top of that, there are 300 million daily users, 95+ million daily posts and 4.2 billion likes daily. (Source) Instagram has more monthly advertisers than Twitter and ranks second after Facebook.

Instagram

The Rule of 7: Skyrocket Your Business Growth With this Marketing Principle

Success in most businesses, especially online, rely on selling, and your success is often limited by how well you can market yourself.

A marketing principle most business owners today are not familiar with is “the rule of 7“.

the rule of 7

In marketing, the rule of 7 assumes that your prospects need to come across your offer at least 7 times before they will take action or purchase what you’re selling.

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