Embarking on the path of social media management has been a transformative and empowering experience for me, both creatively and financially. When I graduated from school in 2020, I knew that I needed to find a way to achieve financial stability, and I found my solution in the dynamic world of social media. By managing the online presence of a solo makeup brand from the comfort of my home, I gained valuable experience and developed a deep understanding of the industry.

Today, as I continue to navigate this ever-evolving landscape, I am confident in my abilities and eager to share my hard-earned insights and practical tips on how to embark on a successful career as a social media manager.

What is Social media management?

SMM, short for Social Media Management, is the process of creating, publishing, and analysing content to manage an individual or brand’s online presence. It also involves engaging and interacting with social media users and potential clients.

Duties of a Social Media Manager (SMM):

  • Understanding and researching the client’s brand identity, unique selling points, customers, and competitors. 
  • Researching and curating relevant and valuable content that resonates with the target audience. 
  • Ensuring brand consistency and identity by maintaining uniformity in colours, imagery, and messaging across all platforms. 
  • Managing online communities and fostering meaningful interactions through Facebook groups, Twitter threads, and Telegram communities. 
  • Developing search-engine-optimized (SEO) blog posts, articles, and social media content to enhance brand visibility and reach. 
  • Analyzing content performance metrics, campaign effectiveness, and audience engagement to refine social media strategies. 
  • Efficiently managing multiple social media accounts and ensuring timely responses to inquiries and comments.

The earnings of social media managers in the United States: 

As of Feb 10, 2024, the average annual pay for a social media manager in the United States stands at $64,845 a year

Building Your Skill Set: What do I need to know/do before I start as a social media manager?

1 Aquire the necessary knowledge/knowledge: 

Before you start managing social media, it’s important to acquire the necessary knowledge and skills. Comprehensive courses on social media management are available on platforms like YouTube and Udemy. Consider enrolling in courses offered by experts on social media platforms that you follow. This will give you access to their courses, one-on-one coaching, and a community of like-minded individuals. You can always continue learning while practising and asking questions about them.

2 Immerse yourself in practical learning experiences: 

You can explore case studies, attend webinars, and participate in online forums hosted by platforms like LinkedIn and Reddit. These communities are vibrant and full of valuable insights from professionals who discuss emerging trends and seek advice on overcoming challenges in social media management.

3 Pursue certifications in relevant areas: 

As a beginner in social media management, it’s possible that you will have more strengths and be proficient in some aspects of SMM, like researching, content creation, copywriting, community management, customer relationships, analytics, scheduling, and SEO. But don’t stop there! To excel in this field, you must broaden your skill set and consider obtaining certifications in relevant areas like Google Analytics, Facebook Blueprint, and Hootsuite Social Marketing Certification.

These certifications not only validate your expertise but also equip you with valuable insights and knowledge necessary to leverage various social media platforms effectively. Identify your strengths and interests to tailor your career trajectory accordingly and climb the ladder of success in social media management.

4 Build Networks/Relationships: 

Building a strong network is crucial for success in the industry. To do this, take proactive steps to connect with professionals in the field. You can join social media marketing groups on platforms like LinkedIn and Facebook, attend industry events and conferences, and actively engage with other experts.

5 Invest in continuous learning and skill development: 

To stay ahead in the game, you must invest in continuous learning and skill development. Make sure to keep yourself updated with the latest social media trends, algorithm updates, and emerging technologies by regularly reading industry blogs, listening to podcasts, and attending webinars. 

6. Explore freelance opportunities: 

As you gain experience and expertise in the field, do not hesitate to explore freelance opportunities, such as cold email outreach, joining free/paid internships, or starting your social media management agency. Freelancing allows you to work with a diverse range of clients, build your portfolio, and establish your brand as a trusted expert in the industry. Similarly, launching your agency gives you the flexibility to set your rates, choose your clients, and scale your business according to your vision. 

Note: For a solo job, it’s best to take on a maximum of two or three clients and be selective about who you work with. This will ensure that you don’t become overwhelmed and can deliver exceptional results.

PART B:

Monetizing Your Social Media Management Skills: How Can I Make Money?

1. Offer social media management services: 

After honing your skills and establishing your credibility as a social media manager, it’s time to take charge and monetize your expertise. Don’t be afraid to explore various avenues, such as offering social media management services to clients, creating and selling digital products or courses, and leveraging affiliate marketing partnerships. You have the power to turn your passion into profit, so seize the opportunity. Check out the resources below for a list of places and sites to sell your social media management skills and services.

2. Explore freelance opportunities/markets: 

To establish yourself as a social media management expert, it is crucial to showcase your services on freelance platforms like Upwork, Fiverr, and Freelancer. Create a profile that highlights your skills, experience, and proven track record of success. Don’t wait for clients to come to you; actively pitch your services and demonstrate your value proposition. By doing so, you’ll position yourself as a sought-after professional in the field and attract high-paying clients who are willing to invest in your expertise.

3. Create and sell digital products or courses: 

Consider creating digital products or courses related to social media management. Develop e-books, online courses, or workshops for aspiring social media managers or businesses looking to improve their social media presence. Make a short list of your ideas, read books, videos, and audio from experts, and start writing your content in any format. Create designs and an outline, and market them on any social networking platform. Take advantage of platforms like Gumroad, Teachable, and Udemy to sell to a global audience.

4. Explore affiliate marketing opportunities: 

Maximise your potential earnings by actively seeking out affiliate marketing opportunities. Build relationships with brands and businesses that align with your niche, and promote their offerings to your audience through various channels such as social media, your blog, or email newsletter. Don’t hesitate to use your influence to generate sales through your referral links and earn yourself a commission on each sale. It’s time to take control and turn your platform into a profitable venture

PART C:

Platforms To Sell Your Social Media Management Skills: 

If you’re looking to sell your social media services, don’t waste your time on ineffective methods. Instead, focus on these online platforms and websites that can help you showcase your skills and connect with potential clients. Check them out! Here are some places and sites to consider:

Other Tools and Resources for Social Media Management: 

Apart from email marketing and scheduling tools, social media managers can benefit from various other resources, including

By using the information provided in this blog post, you can begin a well-paying career as a social media manager. I would love to create a series on social media management. If you have any questions or topics you want me to write on, you can leave them in the comments, and I would be so happy to answer them.