10 Thriving Low-Capital Business Ideas For Now & 10 Years

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According to statistics from Global Entrepreneurship Monitor (GEM), We have over 582 million entrepreneurs in the world.” Considering that the global population stands at approximately 8.1 billion, it’s clear that business owners and aspiring entrepreneurs are merely skimming the surface. Drawing inspiration from the book “Blue Ocean Strategy,” we learn that untapped market spaces (or “blue oceans”) and saturated markets (or “red oceans”) exist. The key to success is to carve out a unique business niche, even within these red oceans, to become a market leader. #Low-Capital Business Ideas.

Are you looking to start a business but want more funding? Here are some business ideas you can launch with little or no capital…..

1 Social Media Management: 

Photo by Tracy Le Blanc

Social media management is an increasingly lucrative field. Its major perk is that you don’t need to meet your clients in person. A social media manager is tasked with enhancing a client’s online presence, engaging with customers and prospects on social platforms, and devising and implementing strategies to increase traffic to the client’s services or products. With tools like Zoom and Google Meet, communication with clients becomes more effortless. 

What you need to get started:

  • A smartphone or computer
  • Internet access
  • Basic social media management skills

Steps to establish yourself as a social media manager:

  • Develop Skills: Acquire essential social media management skills through platforms like Coursera and YouTube. Consider taking courses such as the ones offered on Coursera [link to social media management course]; YouTube is free and has tons of resources on any aspect of social media management. 

If you would like help with 50 YouTube videos, from beginner to advanced, please comment below, and I will send you a Google document with links to all 50 videos. 

  • Build Presence: Establish your social media profiles and use your own platform to first practicalise what you are learning. 
  • Start Small: Offer your services to local businesses and expand as you gain experience, master the art of crafting compelling pitches and writing practical proposals and understand social media professionalism and how to navigate contract agreements.

Useful Resources: 

Social media management tools 

Social Media Management Tools by Investopedia 

The startup costs are minimal; you can educate yourself through YouTube tutorials and by practising on social platforms. You could start by offering your services to small business owners—friends, neighbours, and acquaintances—and create compelling offers that can quickly draw their interest.

2. Freelance Services: 

If your interests extend beyond social media management, consider diving into the world of freelance services. This can include areas like self-publishing, graphic design, website development, and guest blog writing.

Steps to get started as a freelancer:

Starting a career as a freelancer can be an exciting and rewarding path. To get started, there are some steps you can follow to help you establish yourself in the industry.

  • Identify your niche: You want to research the market and identify the most profitable freelance niches. This will help you understand which skills are in high demand and which services you could offer. Check this blog for “Top Profitable Freelance Services”.
  • Market yourself: Once you have identified your niche, it’s time to connect with potential clients. Joining online freelance communities can be an excellent way to tap into existing opportunities and build your network—top Freelance communities to boost your career, and effortlessly sell your offers. 
  • Showcase your work:  By compiling your completed projects and services into a portfolio. This can be either a PDF or hosted on a website. Utilise resources like Canva for design and other free services to build online portfolios. By following these steps, you can start your journey as a successful freelancer and build a thriving career in your chosen industry. Here is a  resource to help you with that: “Free Websites to Create Freelance Portfolios” and “Canva Website to Create Freelance Portfolios

Additional Resources:

Making money by offering  Freelance Services 

Offering freelance services allows you to leverage your existing skills and helps you build a flexible and sustainable career. Start small, focus on quality, and gradually expand your client base for long-term success.

3. Dropshipping 

Dropshipping is a profitable, low-cost retail strategy that allows you to sell products without holding inventory or managing a physical store. By leveraging platforms such as Amazon, Etsy, and Shopify, you can access a large customer base, connect with potential buyers, and handle marketing without the overhead typically associated with traditional retail.

Photo by Tima Miroshnichenko on pexels

Steps to start a dropshipping business:

  • Conduct Market Research: Begin with a thorough market analysis to decide on a niche or product line that is both profitable and in demand.
  • Select a Platform: Choose a dropshipping platform that aligns with your business goals. If you don’t manufacture your products, research potential products to sell and contact suppliers to establish partnerships or agreements.
  • Set Up Your Marketplace: Depending on your chosen platform, create your market page. Fill out your profile with compelling copy, high-quality images, and engaging content to attract and retain customers.
  • Iterate Based on Feedback: Pay close attention to customer feedback and continuously improve your offerings and store presentation. Customer feedback is invaluable for refining your approach and enhancing customer satisfaction.

Additional Resources for Starting a Dropshipping Business:

Educational Resources:

Dropshipping Platforms:

  • Shopify is a popular and easy-to-use platform for dropshippers. It has an integrated solution called Oberlo that helps connect sellers with suppliers. Visit Shopify
  • If you want to sell products without keeping them in stock, Amazon can be a helpful platform to use. However, Amazon has strict rules about this type of selling, so keep that in mind. Using Amazon in this way allows you to reach a lot of customers, but you need to follow their rules. Amazon Dropshipping Policy
  • Etsy is a good platform for selling unique or handmade items. If your products meet Etsy’s criteria, you can dropship niche products. Explore Etsy

Supplier Directories:

  • SaleHoo Directory lists verified suppliers who are willing to dropship products directly to your customers. 
  • AliExpress allows you to source items directly from manufacturers in China.

Market Research Tools:

  • With Google Trends, you can analyse the popularity of potential products and trends over time.
  • Keywords Everywhere is a browser add-on that provides keyword search volume data, which is helpful in understanding what potential customers are searching for.

4) Cleaning Services:

Everyone does and needs cleaning every single day. It is a daily task for homes, offices, and various other spaces, and many people and businesses outsource this job to professionals. Starting a cleaning service can be relatively straightforward and offers a quick path to earning income.

Steps to Start Your Cleaning Service:

  • Create Marketing Materials: To market your cleaning services, start by designing simple flyers that clearly communicate your service offering. You can use online design tools like Canva to make professional-looking flyers without any graphic design experience.
  • Spread the Word: To spread the word, distribute your flyers locally and share them on your social media channels.  Tell your friends, family, and neighbours about your new service.
  • Prioritise Safety: Prioritize safety when taking on new clients, especially for residential cleaning jobs. Before meeting new prospects, gather necessary information about them, and consider initial meetings in public spaces or with a friend. Always inform someone about your whereabouts when visiting a new client’s home or office.
  • Set Competitive Rates: Research local cleaning service prices to set competitive and fair rates.
  • Compile a list of essential cleaning supplies needed to perform your services efficiently. Many websites offer basic cleaning supplies checklists tailored to different types of cleaning jobs. Here’s a helpful resource for a cleaning supplies checklist: Molly Maid Cleaning Supplies Checklist (mollymaid.com). 

5) Launch your Knowledge: 

Selling your knowledge in the 21st century is a very lucrative way of making money. Whether your skills lie in writing comic books, crafting fictional novels, creating children’s literature, cooking, poetry, journaling, or providing business consulting, there are myriad ways to monetise your knowledge.

Steps to Monetize Your Expertise:

  • Choose the Best Way to Share Your Content: To start with, decide on the format that best suits your content, depending on what you are good at. You can choose between e-books, handbooks, online courses, video tutorials, or YouTube videos. If you are a writer, you can consider print-on-demand, which is an excellent option that doesn’t require upfront costs associated with traditional publishing.
  • Select the Right Platforms for Your Content: Next, choose platforms that are aligned with your content and target audience. You can choose from the following options: Amazon Kindle, Personal Websites, E-commerce Platforms like Etsy or Gumroad, and educational platforms like Udemy or Coursera, which are perfect for selling courses. 
  • Market Your Expertise: Use advertising and affiliate marketing to reach a wider audience. Create compelling content that showcases the value of your knowledge and encourages followers to learn more or purchase your products.
  • Launch and Improve: Once you have chosen your platforms and prepared your content, launch your product. Gather feedback and make adjustments as necessary to improve your offerings and increase customer satisfaction.

Resources:

  • Books: “Teach and Grow Rich” by Danny Iny 
  • Websites: Teachable (teachable.com) for creating and selling courses
  • Courses: Building a Personal Brand by Gary Vaynerchuk on Udemy (udemy.com)
  • Tools: Canva (canva.com) for designing course materials and marketing content

6: Handmade Crafts

The market for handmade crafts is both lucrative and in high demand, catering to consumers looking for unique items to complement minimalist home designs or to add a personal touch to their spaces. Whether it’s home decor, jewellery, bathroom products, body products, or paper crafts, crafting requires not only skill but also a strategic approach to marketing.

Steps to Launch and Market Your Handcrafts Business:

  • Learn your craft: Find free tutorials on YouTube or take workshops to develop your skills. You can also use websites like Craftsy to learn specific crafting techniques.
  • Choose profitable crafts: Research which crafts are popular and profitable by checking market trends on platforms like Pinterest or reading industry reports.
  • Select a platform to sell your products: You can create your online store on platforms like Shopify or WooCommerce or use third-party marketplaces like Amazon, eBay, or Etsy.
  • Create content that resonates with your audience: Develop blog posts, videos, and customer testimonials that showcase your unique products. Use social media to promote your crafts and connect with potential customers.
  • Optimise your store for search engines: Use SEO best practices to improve your store’s visibility in search results. You can also use social media marketing and work with influencers to promote your products to a broader audience.

7. Affiliate Marketing

Affiliate marketing is a lucrative model where you earn commission by promoting a company’s products or services. To earn money in affiliate marketing, you only need to generate your personalised link and ensure people use it when ordering.

Steps to Start in Affiliate Marketing:

  • Find an Affiliate Program: To start, you need to find an affiliate program that fits your interests and those of your followers. Amazon Associates, ClickBank, and Commission Junction are popular options.  
  • Select Products or Services: Choose offerings that you are passionate about and that you believe will provide value to your followers, and create an affiliate link that tracks sales. 
  • Develop a Marketing Strategy: Plan how you will promote the products. This could involve content marketing (like blogging or videos), email marketing, or social media campaigns.
  • Promote Your Links: Share your links and create engaging content such as reviews, tutorials, or social media posts. 
  • Earn Commissions: As people use your link to make purchases, you earn a percentage of each sale. By tracking your results and optimising your strategies over time, you can maximise your earnings.

Additional Resources:

  • Complete YouTube Course on Affiliate Marketing: This comprehensive course covers all aspects of starting and succeeding in affiliate marketing. [Link to YouTube course]

8. Health and Wellness 

If you have expertise in areas like fitness, nutrition, mental wellness, healthy living, skincare, or children’s nutrition and wellness, you can turn your knowledge into a lucrative business. Here’s how to leverage your expertise in the health and wellness sector:

Steps to Launch Your Health and Wellness Business:

  • Study the Industry: Learn about the health and wellness field by reading reliable sources such as scholarly articles, industry reports, and leading health blogs. Keep yourself updated with the latest trends and advancements.
  • Increase Awareness: Share your expertise through social media or YouTube by providing educational content that offers valuable tips and advice. Address common concerns and offer solutions to build trust with your audience.
  • Improve Your Offers: Develop a range of services or products based on your audience’s needs. These could include consulting sessions, e-books, customised meal plans, healthy recipes, video courses, or educational workshops. Ensure that your offerings address various aspects of wellness and cater to your clients’ diverse needs.
  • Invest in Paid Advertising: Reach a broader audience by utilising paid advertising on social media platforms, search engines, and online health communities. Target specific demographics interested in health and wellness to gain better results.
  • Continuously Adapt and Learn: Keep yourself updated with the latest research and feedback from clients to stay relevant and practical. The health and wellness field is ever-evolving, so keep learning and adapting your strategies and offerings to meet the changing needs of your clients.

Additional Tips and Resources:

To establish a career in the health and wellness industry, you can follow these valuable tips and resources:

  • Please obtain professional certifications to increase your credibility. For example, a certification from an accredited organisation can enhance your reputation as a nutritionist or personal trainer. 
  • Partner with health professionals such as doctors, therapists, or dietitians to provide integrated services and gain more legitimacy. 
  • Build an online community that supports each other in their wellness journeys. This can foster higher engagement and customer loyalty.

9: Content Creation/Influencer Marketing

If you already have a significant online following, you can capitalise on your digital presence through influencer marketing and content creation. Here’s how:

Steps to engage in Content Creation and Influencer Marketing:

  • Try different platforms: like social media platforms, podcasts, YouTube, or blogging, to connect with your audience and deliver your message effectively. Choose the platform that suits your skills and audience preferences.
  • Choose a passionate niche: Focus on creating content that appeals directly to this niche to cultivate a dedicated and engaged following. Consistency in content creation and active engagement with your audience is key to building loyalty and trust.
  • Explore different ways to monetise your content: such as affiliate marketing, sponsored content, product sales, or premium content. 
  • Use tools to analyse your performance and understand audience preferences. This data can help you tailor your content and strategies to meet your followers’ needs better.

10: Food Delivery and Catering

If you have culinary talents, whether as a skilled cook, caterer, or snack maker, launching a business in food product sales and meal preparation could be a fulfilling venture. Here’s how you can start a thriving food delivery and catering service:

Steps to Start Your Food Delivery and Catering Business:

Planning to start your own food business? Here are some tips to keep in mind:

  • Menu planning: First, decide what meals or snacks you want to offer. Consider specialising in specific types of cuisine that align with your expertise and appeal to your target market.
  • Food safety: Before starting your operations, make sure to understand and comply with local food safety regulations. Obtain any necessary licenses and permits to operate legally.
  • Marketing strategies: Promote your services on social media platforms. Create appealing flyers and post engaging content that showcases your menu items, special offers, and the unique selling points of your culinary creations. Tools like Instagram, Facebook, and Twitter are excellent for reaching local customers and building a community around your food.

Things you need to decide on: 

  • Decide whether you will deliver the food yourself, hire a delivery team, or use third-party delivery services. 
  • Decide the  Catering Services/offers you want, whether you want to provide catering services for events, parties, and corporate meetings. 
  • Implement Online Ordering: Setting up an online ordering system can streamline operations and make it easier for customers to place orders. Consider integrating this system on your website or through an app.

Resources:

5 Essential Tips to Know Before Launching Your Facebook Ad Campaign

Facebook Ad Campaign - Facebook is the King of Advert for all social media platforms.

Introduction to Facebook Ad Campaign

Social media is a tool that transforms the world into a global village. Within seconds of posting a piece of information, it has the potential to go viral, giving the entire world access to it. Currently, there are 4.65 billion social media users on the planet, accounting for 58.7% of the global population, with a significant portion having a Facebook account. Recent reports also indicate that Facebook has 2.99 billion monthly active users as of 2023.

Mark Zuckerberg founded Facebook in 2004 with the intention of connecting people together and fostering genuine relationships. Facebook has now transitioned into Meta, encompassing Facebook, Instagram, WhatsApp, and Threads. 

Would you love to create Facebook Ad campaigns that convert maximum results? Here are five things you need to know before you can successfully run a Facebook Ad campaign. 

ABC of Facebook Advertisement

Facebook Ad Campaign - Tips to Know before Starting one

Facebook, which falls under the Meta umbrella, allows users with accounts on the platform to pay a fee to help promote their information, Products or Services for a selected time frame and purpose. Facebook then disseminates these ads, comprising images, videos, carousels, and stories, across various platforms’ main feeds and user stories on Facebook and Instagram.

This form of advertising empowers businesses to reach a wide audience and target specific demographics based on user data collected by Facebook. Given the popularity of social media platforms like Facebook, advertising on these platforms has become an essential marketing strategy for countless companies.

Facebook primarily serves five main campaign purposes: Conversions, Impressions, Reach, Link Clicks, and Lead Generation.

These objectives enable advertisers to tailor their campaigns to specific goals and target audiences. In 2022, Facebook meta-advertising revealedthat advertising revenues accounted for a staggering 97.5% of Facebook’s total revenues, reaching $113.64 billion”. This was a slight slowdown compared to the $115.65 billion in revenues for 2021. 

As KB Marketing Agency aptly stated, “Ignoring online marketing is like opening a business but not telling anyone.” Business owners aiming to boost sales and build connections with customers and prospects have embraced social media marketing, with Facebook Paid advertising, you gain access to vast audiences, precise demographic targeting, age and gender preferences, interests, and other features. For example, individuals seeking to purchase a product are likely to research online or click paid advertisements. Meta  presents your products to audiences who are most likely to inquire and eventually make a purchase this is commonly referred to as “Brand Awareness.”

Business owners use Facebook advertising for several compelling reasons:

Vast User Base: Over 200 million small business owners make use of Facebook around the world, and about 3.7 million businesses run Facebook ad campaigns. This means businesses can reach people of different demographics, interests, and behaviours, increasing their chances of finding potential customers.

Precise Targeting: Facebook offers advanced targeting options that enable businesses to show their ads to specific groups of people based on factors like age, gender, location, interests, and online behaviour. This accuracy makes sure that people who are more likely to be interested in the offered goods or services see the ads. 

Cost-Effective: Compared to Google ads, Facebook advertising has the lowest average cost per click ($0.94). This is really considerate, especially for small businesses, who can set their daily budgets and bid amounts for flexibility and control over the advertising cost.

Measurable Results: Facebook provides comprehensive analytics and insights to help advertisers track ad performance and make data-driven decisions for future campaigns. This can also provide you with firsthand experience of the feedback and help you evaluate what your potential buyers want. 

Customizable Ad Formats: Facebook offers a range of ad formats, including image ads, video ads, carousel ads, and more. Businesses can choose the format that best suits their message and goals, making their ads more engaging and interactive.

Remarketing Opportunities: Facebook enables businesses to retarget users who have interacted with their website or previous ads. This is a powerful way to re-engage potential customers who may not have converted on their first visit, increasing the chances of conversion.

Brand Exposure and Awareness: Facebook advertising not only drives sales but also helps businesses build brand awareness. Consistent exposure to a brand’s message and visuals can lead to increased recognition and trust among potential customers.

Now, let’s delve into the five essential tips for your Facebook ad campaign:

1. Define Your Goals: 

Before you start spending money on ads, it’s crucial to have clear goals in mind. As a business owner who wants to get maximum promotional results, you need to have a goal in mind, which will ensure that every decision, copy, imagery, and caption for the Facebook Ads is well tailored to achieving the goal. This means your ad campaigns must align with your business goals and the needs of your customers.

Ask yourself what you want to achieve with your Facebook ad campaign. Do you want more website traffic, increased sales, brand awareness, or more page likes? Having well-defined objectives will guide your ad creation and help you measure success effectively.

2. Know Your Audience:

Understanding your target audience is paramount. As Seth Godin and Meghan Keaney Anderson emphasize, a brand should align with consumers’ expectations, memories, stories, and relationships. Facebook offers robust targeting options, but your audience knowledge is key to using them effectively. Consider factors like age, gender, location, interests, and online behaviour to tailor your ads effectively.

3. Budget wisely:

You don’t need a big budget to start advertising on Facebook. You can start with a small amount and gradually increase it as you see results. Set a daily or lifetime budget that you’re comfortable with, and keep a close eye on your ad spending. Facebook’s ad manager allows you to control your budget and schedule, making it flexible for businesses of all sizes.

4. Craft Compelling Ad Creatives:

“Don’t push people to where you want to be; meet them where they are.” — Meghan Keaney Anderson, VP Marketing, HubSpot

Your ad creative grabs the attention of potential customers. Since you already know your customers’ minds and interests, create eye-catching visuals and write engaging ad copy that speaks directly to your target audience. Use clear, concise language and include a strong call to action. A/B testing can help you refine your creatives over time to find out what works best.

5. Monitor and optimize:

Master the topic, the message, and the delivery.” — Steve Jobs, Co-Founder, Apple

Launching your ad campaign is just the beginning. Regularly monitor your ad performance to see what’s working and what’s not. Facebook provides detailed insights on metrics like click-through rate (CTR), conversion rate, and cost per click (CPC). Use this data to make informed decisions and optimize your campaign for better results.

Conclusion

Starting a Facebook ad campaign doesn’t have to be daunting. By following these five essential tips—setting clear goals, understanding your audience, budgeting wisely, crafting compelling ad creatives, and monitoring and optimizing—you’ll be well on your way to running successful Facebook ads. Remember that Facebook advertising is an ongoing process, and continuous improvement is key to achieving your business objectives.

Achieving Financial Success: Five Habits of Self-Made Millionaires

Title Image - Self-made millionaires

Wealthy people are popularly known for one thing: money. However, only a few people discuss the challenges they face daily to attain the success we celebrate today or the lessons we can learn from their journey through thick and thin. It’s important to remember that ‘When it comes to making big money, it’s not always about luck or inheritance.’ You need to understand that many self-made millionaires share common habits that help them achieve financial success.

Who are self-made millionaires?

These are individuals who have achieved remarkable success through their expertise and hard work without relying on substantial inheritances or trust funds. They made it on their own, earning applause because they truly worked tirelessly for it. Approximately 70% of millionaires worldwide are self-made. Notable examples include Jeff Bezos, the owner of Amazon; Bill Gates, the founder of Microsoft; Warren Buffett, the owner of Berkshire Hathaway; Oprah Winfrey; and Bernard Arnault, the founder of Louis Vuitton. You can learn more about the world’s top self-made millionaires and Billionaires through this link.

If you have been desiring a change in your financial status for good, this is the perfect blog post for you. Let’s explore five simple yet powerful habits that can put you on the path to becoming a self-made millionaire.

1. Budget Like a Pro

Don’t tell me what you value; show me your budget, and I’ll tell you what you value.” Joe Biden

The skill of budgeting holds immense importance in an individual’s day-to-day decision-making. It involves financial projections, which means the ability to evaluate one’s current financial situation and plan for improvement. Self-made millionaires excel at task and project planning, particularly when it comes to prioritising finances on tasks and projects that will yield maximum results. This is the essence of smart planning and budgeting. They are also deeply aware of their various income streams—their daily, monthly, and yearly earnings—and know where every dollar goes. It’s this discipline that earns them the title of millionaires. They budget and save wisely, ensuring that they don’t spend more than their income. 

Self-made millionaires Budget Like A pro

As an individual looking to learn this art, you need to “make a budget that works for you and stick to it. This way, you can save more and invest in opportunities that can grow your wealth over time.

2. Invest in Yourself

Formal education will make you a living; self-education will make you a fortune.”

 Jim Rohn

Self-made millionaires make critical decisions, and their commitment to continuous self-investment is a key reason why they keep moving forward. They understand the potential costs of stopping, which can include failed projects, business ventures, and even a decrease in wealth. 

When you invest in yourself (mentally, physically, financially, and emotionally), you not only appear more knowledgeable and smart in the room but also build meaningful connections with people, clients, prospects, and customers.

As an individual looking to imbibe the habits of a millionaire, Investing in your mind will help you set “SMART GOALS ”, understand the mechanics of money, and grasp the intricacies of building a business. Self-made millionaires excel at spotting opportunities when others do not and navigating failures, bad investments, poor stocks, and debt while staying ahead. They achieve this because they’ve enriched their minds with books and learned from those who’ve travelled similar paths before them. 

  • Investing in yourself can take many forms, such as acquiring new skills, gaining financial knowledge, exploring investment opportunities, connecting with customers, and pursuing side hustles, among other strategies.

Reading books is a vital way to invest in yourself. It allows you to understand the importance of goal setting, the value of gathering knowledge before embarking on a business or idea, and the ability to learn from both the successes and mistakes of others who’ve walked the same path. This enriches your capacity for growth and success.

Reading is a key habit for financial success

Books I will recommend that can help you on your journey:

1. Rich Dad, Poor Dad” by Robert Kiyosaki

This book simplifies financial concepts and highlights the importance of investing and asset-building.

2. The Millionaire Next Door, by Thomas J. Stanley and William D. Danko

It provides insights into the habits and behaviours of self-made millionaires, making it relatable and actionable.

3. The Total Money Makeover by Dave Ramsey

A practical guide to managing money, getting out of debt, and building wealth step-by-step

4. The Richest Man in Babylon, by George S. Clason

This book offers financial wisdom through parables set in ancient Babylon, making it easy to grasp important money lessons.

5. Your Money or Your Life, by Vicki Robin and Joe Dominguez

It helps you understand the relationship between money and life choices, encouraging a more mindful approach to finances.

6. Automatic Millionaire by David Bach

This book simplifies the path to wealth-building, emphasising the importance of automation and consistency.

Happy reading and learning! 

3. Set Clear Financial Goals

How many millionaires do you know who have become wealthy by investing in savings accounts? I rest my case.” 

Robert G. Allen

Robert G. Allen’s quote emphasises the importance of having well-defined financial goals. Self-made Millionaires set both short-term and long-term financial goals, which help maintain motivation and focus on what truly matters. Whether it’s debt repayment, saving for a home, or starting a business, having a specific target can drive you forward.

Establishing Precise Goals:

Wondering how these self-made millionaires craft precise goals and how you, too, can?

  • Articulate Your Desires: Begin by clearly articulating your desires. Define your long-term goals, and then break them down into achievable short-term milestones. For instance, if your ultimate ambition is to attain millionaire status, it’s crucial to identify your passions, define your business objectives, and diligently acquire the necessary knowledge and skills.
  • Identify Key Tasks: Identify core activities that support your goals and can bring you maximum results. For instance, launching a business idea and generating an income exceeding $100,000 within a specific time frame can be among your essential tasks.
  • Outline the “HOW“: Identify the strategies and steps required to achieve your business goals. While doing so, consider your current financial situation, ensuring that your objectives remain realistic and attainable.
  • Monitor Progress: Continuously track your progress and actively seek opportunities for improvement. Regularly assessing your journey helps you refine your approach and achieve better results.

By setting and pursuing clear financial goals with determination and strategic planning, you’re on the path to financial success, just like self-made millionaires.

4. Work Hard and Smart

Oprah Winfrey once said, “The big secret in life is that there is no big secret. Whatever your goal, you can get there if you’re willing to work.” Dean Graziosi echoed this point of view by highlighting that countless self-made millionaires began with nothing but determination and self-discovery. These people are proof that success doesn’t come on a silver platter; it’s earned through hard work, risk-taking, and unwavering determination.

What sets Self-made millionaires apart is their unending commitment to their dreams. Even when faced with setbacks, they chase their goals relentlessly; for instance, Oprah Winfrey was fired from her first media job during her early media career but didn’t give up, still pursuing her dreams with strength. 

Moreover, many self-made millionaires share another common trait: their eagerness to give their own quota to the world. They show empathy for others and often become significant contributors to various foundations.

Here’s a closer look at the key characteristics that propel them to success:

  • Effort and Efficiency: They invest both hard work and smart strategies in their endeavours. It’s not just about working long hours; it’s about finding efficient ways to achieve their goals and seize opportunities to increase their income. 
  • Focused Mindset: Self-made millionaires possess the ability to concentrate their energy on specific goals. They outsource tasks they can’t handle themselves to well-experienced individuals or team members who are also open to learning. 
  • Determination: They identify their core strengths, eliminate unproductive distractions, and maintain a high level of concentration on their objectives.  They are able to identify their core strengths, eliminate distractions and tasks that are not very productive, and their concentration level is very high. 
  • Delayed Gratification: This involves forgoing immediate pleasures to achieve long-term success.
  • Saying No: Self-made millionaires learn to say “NO”, showing their strong critical thinking skills and ability to foresee possible future mistakes and results. 
  • No Procrastination: They take immediate action, understanding that laziness won’t yield great results. 

5. Diversify Your Income

Warren Buffett once said wisely, “Never depend on a single income.” Relying solely on one income source can expose you to significant financial risks. 

Self-made millionaires understand this principle well; they often cultivate multiple streams of income to safeguard their financial future. In addition to their primary business ventures, they explore side hustles and delve into stock investments, real estate, and other investment opportunities, thereby creating robust wealth from different sources.

Here are some fundamental rules they follow, and you, too can imbibe them:

  • Knowledge is key: They avoid investing in areas they don’t understand, ensuring that their investments are well-informed and calculated.
  • Balance Your Resources: While having other side hustles or investments, they avoid funding them from their major income, capital, and profits.
  • Seek Knowledge: They actively invest in their financial education by reading books and consulting financial advisors.
  • Build Your Core Business: Continual investment in their primary business is crucial. It ensures their wealth keeps increasing.  
  • Value Your Team: Treating team members and employees fairly and with respect fosters a loyal and productive workforce. It’s an important part of sustaining and expanding their income streams.

Conclusion

The path to financial success is achievable for anyone willing to adopt these habits. So, start today, and who knows, you might be on your way to becoming a self-made millionaire in the future!

10 Creative Ways to Make Money with Canva

Blog cover imagery on "10 Ways To Make Money With Canva"

Are you creative and passionate about design and want to turn your skill into a profitable venture? Canva is the perfect tool for you! It’s a graphic design platform that offers both free and paid resources to help enhance your brand, make it stand out and make money with canva.

According to a report on graphic design statistics, the freelance graphic design market was valued at USD 57.5 billion in 2023 and is projected to reach USD 78.25 billion by 2030 due to the expansion of e-commerce worldwide. Moreover, a recent survey by Forbes indicated that approximately 75% of small businesses now utilize graphic design tools like Canva, highlighting the essential role of accessible design software in enhancing business marketing strategies. So, whether you’re a seasoned graphic designer, an enterprising spirit, or simply someone looking to turn your creative skills into cash, this blog post is packed with actionable strategies to help you profit from Canva.

What you need to get started:

To get started with Canva, you can sign up for a free account using your email or personal details. 

Once you’ve signed up, you can watch a comprehensive guide on using the Canva interface and tools on YouTube. Additionally, free design courses are available on platforms such as Udemy, Coursera, or YouTube that you may find helpful.

For those who prefer self-learning, you can teach yourself everything you need to know about Canva, practice, test, and gather tools to improve your skills. Alternatively, you can register for a paid design course.  

Resources: 

Now that you’re equipped with the basics, let’s explore the ten fantastic ways you can start making money with Canva:

1 Launch a Freelance Graphic Design Business with Canva:

Canva Freelance Graphic Design templates

Canva is a great tool for freelance graphic designers as it simplifies the design process and enables you to create professional-quality graphics for clients in various industries. With Canva, you can provide top-notch design services without having to invest in expensive software like Photoshop, which may not be affordable for everyone.

Earning money from graphic design can be done by offering freelance services to individuals and small businesses who need professional designs but may not have the budget for high-end designers. 

  • To get started, create a free and compelling portfolio showcasing your Canva designs. You can use a free portfolio website called “Card” to display your portfolio and highlight your skills and services, including your contact details. 
  • Additionally, sign up on freelance platforms like Upwork, Fiverr, or Freelancer, and leverage social media to showcase your work and expertise in Canva.
  • Bid on relevant graphic design projects and participate in Canva challenges on platforms like Instagram, Twitter, and Facebook. Ensure you deliver high-quality work, meet deadlines, and request client feedback to build your reputation.

2. Printable Templates:

Canva Freelance Graphic Design templates

You can also make money by selling customised templates that help people save time and stress on design decisions. Creating templates like planners, invitations, and social media posts is in high demand.

Marketing tips

  • Focus on identifying a profitable niche for your templates, like wedding invitations, social media posts, resumes, etc.
  • Using Canva, you can design your templates with attention to detail and aesthetics. You can then sell your templates online through platforms like Etsy or Gumroad.
  • Ensure you write engaging product descriptions and use high-quality images to showcase your designs.

For instance, consider the success story of Jordan, who specialises in creating digital planners and wedding invitation templates on Canva. By identifying a niche market for high-quality, customizable templates, Jordan has managed to generate over $5,000 monthly. His secret? A well-curated Etsy shop with detailed descriptions and stellar canva visuals that draw in an audience eager for unique, personal touches for their events. You see the endless canva possibilities

3. Design Resale:

Canva allows you to create and export designs for commercial use. Consider selling your eye-catching graphics, logos, or templates on Creative Marketplaces using Canva. 

Marketing tips

  • Create original, visually appealing designs using Canva.
  • Export your designs in formats suitable for resale (e.g., PNG, JPEG).
  • List your designs on marketplaces like Creative Market and clearly communicate licensing terms to potential buyers.

You can easily create and export designs for commercial use, ensuring they are suitable for resale in formats like PNG and JPEG. Be sure to list your designs on marketplaces like Creative Market and clearly communicate licensing terms to potential buyers.

4. Offer Content Creation for Social Media:

Canva Content Creation for Social Media templates

You can offer social media management services to businesses by creating engaging graphics for their social media accounts. Some brands need holiday designs, promotional designs, and others. You can save time and attract clients by using Canva’s ready-made templates or creating your own and selling them to small businesses.

Marketing tips

  • Offer your services as a social media content creator or manager. 
  • Use Canva’s templates and design tools to create graphics aligned with your client’s brand—additionally, schedule and post content on social media platforms to keep their accounts active and engaging. 

5. Create Online Courses and E-books Srvices:

Many businesses are looking to learn Canva skills. You can share your expertise through online courses or e-books. Create a comprehensive course that caters to beginners and professionals and sells the materials. Alternatively, host Canva teaching classes and webinars and sell your e-book courses as offers.

Marketing tips

6. Merchandise Designs:

Merchandise Designs canva templates

Create personalised merchandise such as T-shirts, mugs, posters, wall art, stickers, books, bags, shower curtains, hoodies, phone cases, and journals using Canva. You can then sell these items on popular platforms like Printify and Printful.

Marketing Tips

  • You can capitalise on trendy slang and words to quickly make a profit. 
  • Reach out to micro-influencers to help design clothing/products for them and sell to their followers. 
  • Utilise social media advertising, influencers, student creators, and other affiliate marketers to reach a wider audience and increase sales.

7. Branding Services:

Assist startups and small businesses in establishing their brand identity using Canva. This includes designing logos, business cards, and marketing materials. 

Marketing Tips

  • Check Instagram and other social media platforms for brands that may need your services and send them a detailed business branding proposal. 
  • Break down your services, name your prices, and attach your portfolio. Discuss your services, benefits, and features online and offline, as well as advertise and educate business owners to help position your branding services.

8. Affiliate Marketing:

You can promote Canva’s Pro subscription as an affiliate marketer and earn a commission for every successful referral using your affiliate link. 

To attract new users to Canva, you can promote its Pro subscription as an affiliate marketer and earn a commission for every successful referral using your affiliate link. Some marketing tips include creating video content of you using the application, design tutorials/tips, and several Canva tutorials, and attaching a copy for where they can get the Canva link and offers, which could be in your bio or direct messages. This way, you can get an affiliate commission.

Here are some marketing tips that you can use: 

  • You can use social media ads or share the link on your social media bio to attract new users.
  • Create a series of informative and creative videos demonstrating your use of the Canva application. Provide tips on how to create high-quality designs, navigate the app, and utilize its various features. You may consider offering these videos for free.

For details about Canva’s affiliate marketing, you can check out the link below. 

Canva affiliate marketing details

9. YouTube Channel or Blog:

One way to leverage your expertise in design and share tips on Canva is through creating content on a YouTube channel or a blog dedicated to Canva tutorials, tips, and tricks. You can earn money by monetizing your content through ads, sponsorships, or affiliate marketing. 

Another way to make money on Canva is by selling your own design offers, Canva courses, and other services through a blog or YouTube channel. Additionally, you can also earn affiliate commissions. To learn more, it’s important to be open to learning from others, watch videos, read blogs, books and other resources.

Imagery of a YouTube channel focused majorly on Canava videoe/tutorials 
https://www.youtube.com/@TeamRonDi

TeamRonDi Canva YouTube channel 

The Canva YouTube channel TeamRonDi provides helpful tutorials on how to use Canva. They cover a variety of topics, including creating designs, selling your own designs, and offering Canva courses and other services. Personally, I learn a lot from watching their videos and sometimes try to replicate their techniques.

10. Print-on-Demand Publishing:

Another great option is self-publishing your books or journals on Amazon Kindle Direct Publishing (KDP) platforms. You can use Canva to write and design your content and update it anytime based on readers’ feedback. This method significantly reduces the risk associated with large print runs and eliminates the need for inventory management, making it cost-effective and streamlined.

Conclusion:

Canva is not just a tool; it’s a versatile platform that opens doors to multiple revenue streams for those with a flair for design. Whether you’re planning to freelance, sell digital products, or even teach others your design prowess, Canva provides all the tools you need to turn your creativity into profit. Don’t just take our word for it; start with one of the strategies outlined today, and watch as your design skills translate into real earnings. Your first Canva creation could just be a few clicks away. Happy designing and earning!

5 Reasons to Start Your Career as an Independent Artist

Independent Artist - Title Image

Image by freepik

Who is an Independent Artist 

An unsigned artist or independent artist is a term that describes an artist, musical band, or group that has no contractual obligation to a record label. In the past, it was only common for independent artists to make an income from performing at live events because of the cost of producing and distributing their tracks to relevant publishers like radio and TV stations and selling vinyl or CDs.  The situation is very different now, as a growing number of people are using social media platforms, making it possible for virtually anyone to launch a career and achieve success in a relatively short amount of time. 

An unsigned artist is an artist, musical band, or group that does not have any contractual obligation to a record label. 

Landing a record deal with a record label has many benefits, especially for an artist looking to break through in the music industry. The availability of massive funding for artists signed by a label is a game changer and will surely make a huge difference, especially if such artists are diligent.

Working with a record label has also proven to be a huge regret for some artists; in fact, in the long run, an independent artist can amass great wealth compared to a signed artist. In that light, let’s take a look at a few important things to keep in mind as an independent artist. 

Making it big as an independent artist

Image by freepik

Facts about choosing a career as an independent artist:

  • Higher chances of making more money

The first thing to note as an independent artist is that, despite the fact that an independent artist might not sell as many albums as a label artist, the chances of making more money as a prominent independent artist are very high because no agency is trying to recover and make profit from the amount they have invested in the artist.

An independent artist would have access to the majority of the revenue from his or her music business. Most labels would only give the artist about 20% of the income until the label had fully recovered its investment. 

Independent now have the opportunity to distribute their music to music streaming platforms like Spotify, Apple Music, Deezer, Audiomack, and BoomPlay. All these streaming apps send regular royalties to the artist’s account through the music distributor they use. Some very reliable music distributors are Tunecore, Distrokid, CDbaby, and Ditto Music

  • Total right over personal music 

Another beautiful part of being an independent musician is having total control over your music. This means that you have the freedom to sell your song to any organisation, use it for filmmaking purposes, or use it as a jingle, and earn a lot without having to be bothered about sharing it with anyone. 

It also means that you can choose to make demands or negotiate for collaborations. Because you have the full right to your music, you get your performance royalty directly and will not need to send a share to any label. 

  • Ability to specialise in one’s strengths

Freedom is one of the characteristics of true success, and as an Independent (indie) artist, this is one of the benefits that come with the package. An indie artist has complete creative control over the genre of music they want to make. 

Most mainstream artists start out with a big bang, but their music gets old quickly because they focus on the moment rather than the lasting connection it should make. This is because most mainstream artists do not have creative control over their music. 

Indie artists, on the other hand, will get to niche into their creative strengths, and eventually, as time passes, their listeners will continue to listen because of the bond that has developed. This, in the long run, means more streaming royalty for an indie artist. 

  • You can create a personal brand that connects with fans

Social media has made it possible to reach thousands and millions of people, building a connection that goes beyond music. People want to connect with their celebrity star at a deeper level, and as an indie artist, this is very possible. The fun part of this is that fans can give their favourite artist luxury clothes, shoes, cars, and houses.

Independent Artist performing to Crowd

Image by Freepik

  •  Ability to pick and choose collaborators

Being successful also means that you can choose the people, groups, or brands that correspond with your values. As an indie artist, you get to decide if it’s worth more than making millions of dollars. You can choose to reject offers from brands that do not represent your values and principles if you are the type who loves to build a legacy alongside a music career.  

Bottom Line

Building a music business, like every other kind of business, needs capital to become an established business that rakes in millions of dollars. Being an indie artist will not eliminate the need for capital. Hence, the hard work that is required to build a successful music business as an indie artist is no less than that of a signed artist. This means that as an indie artist, you will need the support of friends, family, and even an angel investor if you do not have a massive sum of money sitting in your bank account. 

How to Start Your Real Estate Business with What You Have

Title Image for REAL ESTATE BUSINESS BLOG

Image by toweringgoals

Introduction to Starting Your Real Estate Business

Starting a real estate business can be very intimidating when you don’t have a lot of money to invest in it. In fact, the thought of starting a real estate business when you are broke can be so disheartening that you will dump your ambitions of becoming an entrepreneur or a business owner.

The real estate business sphere is an ever-booming sector that has made many rich and still does. It’s a very fruitful field with opportunities for many, ranging from buying properties to their full development, leasing, and selling. All these are viable streams in the sector, and the easiest way to be involved in this business is to have a huge amount of capital that you can invest in the sector. This, however, does not mean it’s the only way to invest in the real estate sector. 

Cash is not the only thing that you can bring to the table; your skill, time, and even professional expertise can help you acquire a portion of the wealth in this booming sector. Let’s look at a few ways to take advantage of this fruitful sector and earn an income without breaking the bank, even if all you have is your knowledge or a relevant certificate. 

How to secure a position in the Real Estate Business

  1. Discover your niche

In the real estate business, there are specific niches in the market you can choose to focus on, and the number you can carve out for yourself is endless. However, when choosing a niche for yourself, especially when you do not have huge capital or even anything to invest in the sector to begin with, your options might be limited. This does not mean that the remaining options are not still able to help you scale up until you can raise enough funds to enter the deeper part of the sector. Let’s look at a few niches in the sector:

  • Location-based real estate

This involves narrowing down on a particular neighbourhood, town, or county. This will help you provide deep knowledge of that area to customers who might be willing to purchase or lease a property there. 

  • Demographic Real Estate 

This involves rendering your real estate business service to a particular group of people, such as first-time buyers, celebrities, military personnel, etc. This is an excellent opportunity to get a referral from those who have patronised you since you started your business.

  • Property rental real estate niche

According to the National Multifamily Housing Council, at least 44 million households in the United States rent their houses. This means that landlords who have properties will contact you if you decide to work hard and be prominent in this niche. You will also constantly get offers because it’s easier and more affordable to rent than to buy a property. 

Other real estate niches are Agriculture, New construction, Ageing and Historic properties. 

  1. Write a business plan for your real estate business.

Do not forget that even though you are starting with what you have right now, which could even be nothing, it doesn’t mean that you will remain like that forever. This means that you have to ‘plan to get big‘ and not ‘get big to start planning‘. 

Having a concrete business plan will help you go from where you are to where you plan to be. A business plan also helps you be able to confidently pitch your business goals to anyone who might be willing to put some dollars into the success of your business. A proper business plan will definitely provide answers to the vision, core values, uniqueness, and business model of the company you are willing to run. 

Have a BUSINESS PLAN FOR YOUR REAL ESTATE BUSINESS

Image by xb100

  1. Find a Mentor 

Learn from a professional around you, send your dream realtor a gift, and ask for a time in his or her schedule to grab a Coffee. It is true that the more you learn, the more you will earn. A mentor walks you through the process and can save you a tonne of losses or problems that can arise from making the wrong deal. 

If you plan to get to the top, you will need to build strategic relationships with people who have gone before you and have a track record of profiting from the business. Some mentors have built a brand that cannot take business deals below a profit margin. They might just recommend you to such clients, and a referral from one industry figure can be a breakthrough for you. 

Have a Mentor for your REAL ESTATE BUSINESS

Image by wayhomestudio

  1. Get on social media even if you cannot maintain a website.

One way to increase your potential for securing new customers is to meet new people. A social media account that is not only built around your business but also around your person puts a face to your business, especially in its infancy, and allows customers to trust you better. Don’t be a 21st-century businessperson who isn’t tech-savvy. Be bold and energetic, talk about your business, and land more customers. 

  1. Get into Partnership

If you have a big idea, you will need a lot of money. However, with a great business plan, convincing experience, and a good proposal, you can secure a partnership with someone or a group of people who are willing to invest in a real estate business. This will mean that the angel investor(s) will fund the business while you manage and operate it. 

A big mistake is to enter into a partnership without discussing how you will share profits with your investors. This will ruin the company’s future, and if it doesn’t, it will cause a lot of contention as the company grows. So talk about it before starting off, and if you have already started the business, it’s not bad to do that now. 

A partnership could also mean that you will work with different professionals who are your friends or business partners to develop a property. Then, after selling the property, you will pay them for their service and give them a share of the profit as compensation. 

  1. Be an affiliate

An affiliate is more like a middleman or woman who helps sellers locate buyers or the other way around. The amazing thing about affiliate marketing is that you don’t get to do anything so expensive other than reach the realtor or seller directly and agree on a percentage commission on any invited customer who buys leases or rents. There are other online affiliate realtors like Realtor.com, All Things Real Estate, Avail.co, and Foreclosure.com that pay you for any customer who patronises using your designated affiliate link. 

  1. Sell properties for desperate sellers.

There are many reasons why people choose to sell their properties urgently, such as bankruptcy, divorce, relocation, or diversification of funds into a very promising business deal. This, however, can be complex because a desperate seller might be selling a huge problem to you. The way to avoid this is by doing a diligent search on the reason the seller wants to sell so desperately and having done that, you can reach out to people who will be willing to buy or borrow some funds to buy the property and refurbish it so that you can give them back the capital and an interest after selling it. 

  1. Build relationships with your customers.

Don’t forget that the most effective referral is one that comes from someone who has patronised your business. They are your strongest advocates in the business world for your next customer, especially in a business field like real estate, where a false deal can lead to a loss of millions of dollars.

Follow up on your customers, constantly send them emails, and even if they haven’t patronised you, you already treat them as though they have. This will give you a long-term thinking faculty. A good way to follow up with customers is to employ a CRM tool

Also, Read – Understanding Customer Relationship Management 

Final Note on Real Estate Business

Achieving success in real estate is not merely a matter of getting rich quickly; rather, it is a long-term endeavour. In order to achieve success, you need to be willing to put in the effort and continue to develop by continuously acquiring new knowledge.

Customer Relationship Management (CRM) for Business Success

In the words of Vince Lombardi, It takes months to find a customer and seconds to lose one.” This is why businesses aim to create a successful venture where they exceed customer expectations, generate revenue, and build lasting relationships. To achieve this in today’s competitive world, it’s crucial to follow Customer Relationship Management (CRM) practices. These practices include:

  • In-depth Customer Research
  • Effective Communication
  • Feedback Mechanisms
  • Incentives and Rewards
  • Crafting Memorable Customer Experiences
  • Interactive Engagement

To ensure customer satisfaction and loyalty, it’s important to implement effective practices that can lead to increased profitability and business growth. In this blog post, we’ll dive deep into the CRM process, covering its significance, key steps, and tips to help your organization make the most of its benefits.

In this blog post, we will cover the following sections:

  • Understanding CRM
  • Notable CRM Platforms
  • The Importance of CRM
  • Preparatory Steps for CRM
  • Key Steps in the CRM Process
  • Practical Tips for Implementation

Now, let’s proceed with the content:

Understanding CRM

Customer Relationship Management (CRM) is a way of building good and long-lasting relationships with customers and potential customers. People want personalized experiences, so companies use automation and personalised communication to meet this demand. 

Today, we have access to CRM tools and platforms that let us personalise interactions. For example, when we buy something on websites such as Alibaba, Amazon, or Shopify, we receive personalised “Thank You” emails. When we log back into the website, we see products and get recommendations based on our preferences and history, which is remembered by the CRM platform. Companies use different techniques and tools to improve customer interactions and build loyalty, all with the goal of increasing sales.

Notable CRM Platforms: 

There are various CRM platforms are available, each with unique features. Here are a few noteworthy options:

  • Salesforces: This is known for its powerful features and ability to scale with your business.
  • HubSpot: This is a great choice if you’re looking for a suite of tools to help with marketing, sales, and customer service.
  • Zoho CRM: On the other hand, it is known for being affordable and offering a range of customisation options.

The Importance CRM

1. Personalised Customer Service: 

CRM processes are in place to ensure that customers receive a tailored experience unique to their preferences and needs at every interaction and touchpoint. This leads to a positive and satisfying customer experience. For example, Amazon’s personalized product recommendations are based on the purchase history of each customer, thus providing an enjoyable shopping experience.

2. Data-Driven Decision-Making: 

CRM systems are highly effective tools for businesses to collect and analyse valuable customer data. By leveraging this data, companies can gain significant insights that can influence strategic decision-making and inform marketing initiatives. For example, Netflix uses CRM data to power its recommendation engine, which suggests movies and series to viewers based on their viewing history and preferences. 

This data-driven approach enables businesses to deliver personalised experiences to customers, strengthen customer relationships, and drive revenue growth. You should read more details on how Netflix use CRM

3. Increased productivity:

CRM solutions offer a range of features that can help your team be more productive. One major benefit is the automation of repetitive tasks and workflows. This can free up more time for your team to focus on more strategic initiatives. For instance, you can automate email marketing campaigns to nurture leads while simultaneously saving your sales team time. By using CRM software, you can also streamline your sales processes, such as lead management, deal tracking, and pipeline management. Additionally, CRM solutions can provide valuable insights into customer behaviour and preferences, which can help you make informed business decisions.

4. Increased Sales and Revenue: 

Customer Relationship Management (CRM) data-driven marketing and sales initiatives have a significant impact on businesses. When companies use CRM data, they can better understand their customers’ preferences and needs. By offering discounts based on specific client preferences, online retail stores, for instance, can attract more customers and improve their conversion rates. This, in turn, leads to increased sales and revenue growth. 

Businesses can also personalise their marketing campaigns to target their ideal customers more effectively. As a result, customers are more likely to feel valued and understood, which encourages them to make purchases. This personalised approach to marketing can increase customer loyalty and retention rates, which are critical for long-term business success. 

Preparatory Steps for CRM

Before delving into the CRM process, there are two crucial preparatory steps that businesses must complete:

  • Market Research on the Customers 

A good understanding of the target market will make it easier to determine whether the business is profitable, sustainable, and viable in the chosen setting. The information on our blog posts can help you learn more. You can access one of them by clicking this link

  • Customer Research 

Conducting thorough customer research provides valuable insights into their interests, preferences, and behaviours. It also helps identify competitors offering similar services to your customers, enabling you to differentiate your offerings, refine communication, establish your brand, and create effective marketing strategies.

Key Steps in the CRM Process

1. Reach Out To Potential Customers: 

At this point in the customer relationship management (CRM) process, you are tasked with locating individuals or businesses that have the potential to become your clients and initiating communication with them. It entails making a first impression, ensuring that it is worthwhile for them to invest their time in, and motivating them to want to move on to the second CTA. 

When it comes to finding potential customers, it’s important to make a good first impression and convince them that it’s worth their time to learn more about what you have to offer. This is the first step in customer relationship management (CRM), and it involves reaching out to individuals or businesses that could become your clients. The goal is to motivate them to take the next step and move forward with your product or service (the second CTA). 

This entails intentionally raising brand awareness among a wider audience for your products or services through marketing campaigns that target the channels where that audience can be found. It is important to segmentize your audience into distinct groups based on the following characteristics including:

  • Age
  • Gender
  • Fears and difficulties
  • Hobbies and Interests 
  • Salary/ Income 

Tailoring marketing efforts is crucial to effectively reach potential customers and get them interested in your content. For instance, if you own a skincare company and want to build an email list, it’s important to make a good first impression. You can do this by captivating your potential customers with high-quality visuals and content. To encourage them to subscribe, you can offer two free e-books as incentives. One e-book could be about treating acne naturally, and the other about building a career in skincare. If a potential customer chooses to learn more about acne, you can send them an email with the acne e-book shortly after.

The CRM platform is essential for personalized marketing campaigns. Amazon is known for collecting customer data, including purchase history, browsing habits, and reviews. This data is used to personalize product recommendations and target customers with relevant marketing campaigns.

Tips: 
  • Use targeted social media advertising or Google to reach potential customers. 
  • Create visually appealing ads that showcase your offering or brand’s latest.
  • Leverage demographic and interest-based targeting to reach people more likely to be interested in your products. 

By doing this, you are effectively contacting potential clients who, had you not taken this action, might not have been familiar with your brand.

2. Customer acquisition

Acquiring customers is the process of convincing potential buyers to take the first step towards becoming a paying client. This is a necessary milestone in converting prospects into paying clients. 

The aim is to turn prospects into paying clients by utilising various marketing strategies and tactics, where you attract potential buyers, introduce them to their brand, communicate the value of their products or services, and motivate them to make a purchase. These effective customer acquisition strategies involve understanding the target audience, creating a strong brand presence, utilising different marketing channels, and offering promotions or incentives to potential buyers.

Strategies for customer acquisition include:

  • Communication and Engagement:

 Establish reliable communication and engagement channels to win the trust of potential and current clients and earn their business. Apple does this well through various channels, including social media platforms, email marketing, and live chat support. As a result, they excel at customer engagement because you “offer care before sales” and speak to them as friends rather than pushing for a purchase. 

  • Special Offers

Entice first-time buyers with special deals, such as limited-time discounts, referral bonuses, or free delivery. Starbucks, for instance, provides various customer loyalty programs that adapt benefits and deals to individual purchasing patterns. You can offer a discount that is only available for a short period or run a special promotion to encourage visitors to your website to make their first purchase or sign up for your newsletter.

3. Conversion

Conversion is the process of turning a potential customer into a paying one. This typically involves a significant interaction with your business, such as making a purchase or completing a transaction. Before reaching this point, it’s important to validate leads based on historical data from past sales, feedback, and other insights from your CRM tool. Keep in mind that prospects often need to see your content at least seven times before they feel comfortable making a purchase, especially if it involves providing personal information like credit card details.

  • Genuine Interest: Assess whether prospects are genuinely interested in your brand products/services.
  • Purchase Intent: Determine if they plan to purchase and whether it aligns with your offerings.
  • Product Alignment: Identify if your product or service matches their needs and preferences.
  • One successful conversion example for an online retailer is when visitors add items to their shopping cart, complete the checkout process, and purchase. 
Tips

Investing in delivering excellent customer experience processes is crucial to creating a loyal customer base, which will lead to retention.

4. Customer Retention

To keep customers happy and engaged with your products or services, you need to maintain and nurture relationships with them. This is called customer retention. One way to improve customer retention is by using CRM to find better ways to offer products and services. For instance, Amazon Prime gives its customers a membership program that includes free shipping, exclusive content, and discounts. This provides ongoing value to their existing customers, which encourages them to keep shopping on the platform.

Tips
  • To engage and connect with customers, it’s important to use effective communication channels like email marketing, social media, and chatbots for real-time support. These tools allow you to stay in touch with your customers and provide them with the support they need.

5. Customer Loyalty

Customer loyalty is the ultimate goal of the CRM process, where you’ve built a robust and long-term relationship with your customers. Loyal customers continually choose your brand over competitors and often advocate for your business. 

To increase customer loyalty, you can create a reward program where customers feel valued and appreciated. Offering luxury products and services, increasing the value of your products and services, and implementing personalised promotions are ways to achieve this. For example, Starbucks Rewards offers points for each purchase, which can be redeemed for free drinks or food items. They also frequently offer their loyal members personalised promotions and early access to new products.

Tips 

Implementing a loyalty program that rewards customers for their repeat purchases and automating repetitive tasks such as sending follow-up emails and managing customer inquiries can help improve customer loyalty.

Bonus

Here are some best practices to ensure a successful CRM process:

  • Get high-quality CRM software that meets your business requirements and can grow with your business.
  • Train your team to use the CRM software effectively and get the most out of it.
  • Protect customer data and meet data privacy regulations by implementing strong security measures.
  • Keep your CRM system up-to-date by regularly maintaining it with the latest features and updates.
  • Improve your CRM process continuously by establishing a feedback loop with your team and customers.

I hope you enjoyed reading this as much as I did writing it. If you have any further questions on this topic, please feel free to drop them in the comment section. I would be delighted to provide more information.

A Mortgage: Its Meaning? Pre-approval, Types and Examples

“Mortgage” is a word coined from an old English word used in French law, “death pledge.” It is a type of loan that “dies” when it is either fully repaid or if the borrower defaults.

A mortgage - Title Image

What Is a Mortgage?

A mortgage is a loan used to purchase or maintain real estate. The borrower pays the lender over time in regular payments that cover the principal and interest. Mortgages help individuals and businesses buy real estate without paying the entire purchase price upfront. A Borrower is to repay the loan and interest over a given number of years, after which they own the property free and clear. 

In order to secure a mortgage, a borrower must apply through a lender of their choice and have met the requirements of the lender, some of which are:

  • A required down payment
  • A good credit score 
  • A series of paper processes

Having completed a thorough process, the borrower, if found worthy, is then granted the loan to perform the intended purpose of applying for the mortgage.

How mortgages work

Most mortgages are paid in a specific amount over a period of time, with regular payments staying the same but with different proportions of principal vs. interest. Most mortgages are usually paid over a period of fifteen to thirty years, and in the event that the borrower refuses to make payments as agreed, the lender can foreclose on the property acquired. In a foreclosure, the lender may evict residents, sell the property, and use the sale money to pay off the mortgage debt. 

Mortgage: How mortgages work

When a buyer is applying for a mortgage, some of the required documents of interest are bank statements, tax returns, and employment documentation, A credit check is also done in order to validate the buyer’s ability to repay the loan. Following a document review by the lender, a loan amount is determined along with an associated interest rate. Buyers can apply for a mortgage before deciding on a property to buy through a process called pre-approval. This can provide you with an advantage over competing purchasers by demonstrating to sellers your seriousness and readiness. It also helps prevent delays and unpleasant shocks during the financing process.

What is a pre-approval? 

Pre-approval is a conditional commitment from a lender to lend you a certain amount of money for a home purchase based on the accredited paperwork. It usually lasts 60 to 90 days, depending on the lender and market conditions, and is not a guarantee but a strong indication of your borrowing power and eligibility.

The process of preapproval begins with an application to a lender or a mortgage broker, where you will need to provide some documents that prove your income, assets, credit, and debt. The lender will ascertain the validity of your information, check your credit score, and then give you a pre-approval letter, which will contain the loan amount, interest rate, and the conditions that surround the offer. Comparing different lenders and their preapproval results will help you make the best decision.

Why do you need preapproval? 

  • It provides an advantage by narrowing down the search for a property, which provides the buyer with a realistic budget and pricing range.
  • It may increase your chance of getting approved by sellers, who favour buyers with preapproval over those who do not. 
  • The closing process can be fast-tracked because paperwork and verification have already been completed. 

What to do with a preapproval

After you have successfully gotten pre-approval for a mortgage, you can confidently start reaching out to sellers. With your pre-approval letter as a bargaining tool, your real estate agent can begin to search for a property that meets your taste and budget. 

A pre-approval does not close the deal and is liable to change depending on factors like income, inspection, debt, or market conditions. Major financial changes, such as changing jobs, could affect your pre-approval status. Once you find the home of your dreams and have an accepted offer, submit your final loan application and documents. However, Stay in touch with your lender and update them on any changes that might affect the approval. 

Mistakes to avoid during pre-approval

Pre-approval for a mortgage can be a rewarding process. Still, it’s crucial to avoid potential mistakes like getting pre-approved for more or less than needed, only getting pre-approved by one lender, assuming pre-approval is a guarantee, changing financial situations, or disclosing relevant information. Avoiding these mistakes will ensure a successful transaction.

What is the reason for securing a mortgage?

A mortgage is very helpful because the price of acquiring a home is always beyond the realistic earning capacity of most households. This allows individuals, groups, and families to acquire a property with a relatively small initial payment of about twenty percent of the purchasing cost. If the buyer defaults, the property’s value can cover the remaining percentage provided by the lender or mortgage broker.

Types of Mortgages

The Federal Housing Administration (FHA), the Department of Veterans Affairs (VA), and the United States Department of Agriculture (USDA) are three examples of government agencies that offer potential buyers access to mortgages through various programs that are tailored to meet the needs of particular groups of people.

Below are a few types of mortgage options:

  • Fixed-rate mortgages: Also known as traditional mortgages, a fixed-rate mortgage’s interest rate is predetermined and does not vary over the loan period.

This mortgage plan shields the borrower against rising interest rates, and the predictability of payments simplifies budgeting and financial planning. Qualifying for a fixed-rate mortgage is easier for lower-risk borrowers than for higher-risk borrowers. 

  • Adjustable-rate mortgages (ARMs): An adjustable-rate mortgage (ARM) is a house loan with regular interest rate changes based on benchmark performance. ARMs, also known as variable rate or floating mortgages, have ceilings limiting annual interest rates and payments. ARMs are suitable for individuals who plan to maintain the loan for a limited period and can tolerate future interest rate increases.
  • Interest-only mortgages: An interest-only mortgage requires instalments covering only the interest part of the mortgage’s balance for a certain period of time, as opposed to paying both the principal and interest. These payments with only interest might be needed for a fixed period of time, offered as an alternate option, or prolonged throughout the whole loan term, requiring the return of the principal balance at the loan’s completion.
  • Reverse mortgages: They are designed for homeowners who have already clocked 62 years or more and are designed to convert part of their home’s equity into cash. These mortgages can be borrowed against the value of the property and receive the money as a lump sum, fixed monthly payment, or line of credit. The entire loan balance becomes due when the borrower dies, moves away permanently, or sells the home.

How to compare Mortgages

In the past, mortgages were mostly available through banks, credit unions, and loan organisations. However, in today’s expanding market for mortgages, we now have nonbank lenders such as Better, SoFi, and Rocket Mortgage. 

If you want to gain insight into how mortgage rates work, try out an online mortgage calculator to estimate your monthly payments. This estimation is based on the type of mortgage, the percentage of the down payments, and the interest rate. It can also check the cost of the property you can afford. 

Can I get more than one mortgage?

It is only normal for lenders to give you an initial mortgage before you can secure another mortgage. The additional loan is usually called a home equity loan. Technically, there is no restriction on the number of sub-mortgages you can get as long as your equity, credit score, and debt-to-income ratio are intact. 

Your Ultimate Guide to Cryptocurrency Wallets

Introduction to Cryptocurrency wallet

Introduction to Crypto Wallets

A crypto wallet serves the same purpose as a physical wallet because it stores your valuable assets. You can put your cash in your wallet or your cards if you are the type who is very savvy, or both if you don’t like surprises. The same is true with a cryptocurrency wallet—you store your tokens in them so as to keep them easily accessible on the go. 

In the early days of cryptocurrency, sending tokens was a very tedious process. One would need to deliver long keys to whoever one wished to send them to. The case is different today, as recent wallets have made the Blockchain much more accessible and user-friendly. 

What is a Crypto Wallet 

A cryptocurrency wallet is any device, software, or material that holds and protects your private keys and allows you to access your coins.

A cryptocurrency wallet stores your cryptocurrency assets. However, it has a twist in that instead of storing your tokens directly, it keeps the private keys you use to authenticate your crypto transactions and provides an interface for transacting with your coins. 

This is because your cryptocurrency is always on the blockchain but is not accessible without a private key that validates that it belongs to you. It is also important to note that keeping your private keys is necessary because anyone with them can make fraudulent transactions using your address.

It is impossible to access your tokens without a private key and software that allows you to access the Blockchain. 

Categories of cryptocurrency wallets

There are two main categories of wallets: custodial wallets and non-custodial wallets.

  1. Custodial Wallet: Custodial wallets are wallets in which the owner does not bear the responsibility of protecting the private keys themselves. A third-party organization keeps the users’ private keys and protects them at all costs. 
  2. Non-custodial Wallet: These wallets require the user to take responsibility for securing their private keys. Hardware wallets, which typically fall into this category, are a typical example. 

These wallets can be further divided into two subcategories: Hot and Cold wallets. A Hot wallet connects to the Internet or is linked to a device with an Internet connection, while a Cold wallet does not. 

What Experts Say about “Your Morning Routine” and How You Can Establish A Healthy One 

Do you ever find yourself lying in bed at night, struggling to fall asleep because you can’t think of anything you accomplished during the day? Or do you wake up in the morning with no clear plan for the day ahead, wasting precious hours deciding what to do? According to the World Health Organization (WHO), establishing a healthy morning routine is linked to improved mental health, increased productivity, and a higher quality of life. 

It’s time to take control of your life and establish a healthy morning routine that will boost your overall well-being and productivity. In this blog post, we will give practical steps for creating a morning routine that aligns with your goals and promotes a positive mindset. Let’s get started!

1. A fixed Bedtime and Waking Up

According to experts, human energy levels are highest in the morning, so wake up feeling rested and rejuvenated.

In order to start your day with high energy and productivity, it’s crucial to get enough rest. One way to ensure this is by setting a fixed bedtime and waking time for yourself. This practice can help you wake up feeling refreshed and energised, which is vital because low energy levels, headaches, or body pains in the morning can leave you feeling drained throughout the day. 

  • Avoid using electronic screens before bed. 
  • Avoid eating for at least two hours before bedtime 
  • Set your alarm correctly and resist the urge to snooze 
  • Write down any important reminders or tasks for the next day.

2) Gratitude Habit:

Imagery from Freepik

We all have bad days, but we can choose to focus on the positive and make the best of every situation. One way to do this is by developing a habit of gratitude. 

Take a few minutes each day to reflect on the things you’re thankful for, such as the opportunity to wake up and start a new day, the support of your loved ones, the chance to learn and grow, and the list goes on and on, as recommended by mental health professionals, can significantly improve your overall mindset.

You can even write them down in a journal to help you stay motivated and focused on the good things in your life. This simple practice will not only help you feel more grateful and content, but it will also help you see that you have a lot to offer and contribute to the world. 

3. Mindful Moments:

several images of people doing their mindful moments

Sources: Images from freepik and compiled on Canva 

Starting your day with a mindful routine can help you stay calm, focused, and energised. When you wake up, try to avoid the temptation of working from bed. Instead, incorporate simple mindfulness practices into your morning routine. 

You can start with the following:

  • drinking water
  • meditation, 
  • deep breathing exercises
  • brushing your teeth
  • quick Shower 

These simple practices can set a positive and productive tone for the day ahead, promoting both physical and mental well-being.

4. Make planning fun:

Sources: Freepik

Starting the day being serious can get boring sometimes; you should balance your morning productivity with enjoyment. Making planning fun by incorporating elements like listening to music, taking a walk, or even watching a motivational video while going through the previous day’s achievements, undone tasks, and progress can keep your creative juices flowing while making you feel like you are in control of your schedule.

5. Get the tasks done:

Time is a valuable resource, and managing it effectively is crucial to achieving your goals. To make the most of your day, it’s important to be constructive and take action. Here are some steps you can take to be more productive and get things done. 

Firstly, create a to-do list with all the tasks you need to complete. Prioritise the tasks based on their importance and urgency and break them down into smaller, manageable parts. 

Next, set aside a specific morning time to complete and schedule your most important tasks during this period.

Finally, it’s essential to stay positive and avoid distractions. Find a quiet space where you can focus on your tasks and take short breaks between each task to refresh your mind and keep your energy levels up. Remember to celebrate your accomplishments and acknowledge your progress. 

6. Nutrient-Packed Breakfast:

Consuming a nutrient-packed breakfast rich in protein, fibre, and vitamins is recommended to provide your body with the necessary nutrients to function effectively. 

A well-balanced meal not only offers sustained energy but also supports overall health. For instance, Kaidantan, a fitness trainer, suggests that if you intend to exercise, you should consume something before your workout to help fuel your body. Examples of suitable pre-workout meals include a small apple, half a banana with a handful of nuts, or natural nut butter, giving your body the essential nutrients required for overall good health.

More: Healthy Breakfast Options 

7. Tech-Free Zone:

Starting your day with a clear and focused mind is crucial. To accomplish this, it’s recommended to create a “Tech-Free Zone” for yourself in the early hours of the day. 

This means avoiding any distractions, such as checking emails or social media, that could disrupt your thought process. By doing so, you can give yourself time to connect with your inner thoughts, set positive intentions, and focus on your work without the interference of screens. 

8. Have Motivating Practice: 

In order to maintain a positive and productive mindset, it’s crucial to incorporate motivating practices into your daily routine. After completing a significant task, take a moment to pause and reflect on your accomplishments. 

This is a great time to check in with loved ones, reach out to colleagues and team members, and celebrate your progress. In addition to socialising and connecting with others, it’s also important to prioritise personal development. It can take many forms, such as setting goals, reading a motivational book, or listening to a podcast. Whatever strategy you choose, the key is to engage in activities that inspire and challenge you regularly. By making motivating practices a part of your daily routine, you’ll cultivate a growth mindset and feel empowered to take on new challenges and pursue your goals with confidence.

9. Exercise for Vitality:

Source from freepik

One of the best ways to regulate your sleep-wake cycle is to exercise in the morning. Even if your schedule is tight, try to incorporate a consistent workout practice, such as a brisk walk, yoga, or a quick workout, into your morning routine. 

This will not only boost your energy levels but also enhance your mood and overall well-being. Furthermore, it’s essential to stay hydrated to kick-start your day. Eleana Kaidanian, RD, CPT, a nutritionist with her practice, recommends starting your day with a glass of water instead of tea or coffee. Drinking at least 8 ounces of water when you wake up will help you feel refreshed and energised throughout the day. So, start your day with some exercise and hydration to feel more productive and motivated!”

10. Establish Consistency and be Flexible:

Having a consistent morning routine is essential for creating positive habits that will lead to tremendous success in the long run. It’s crucial to maintain this routine even on weekends, as it reinforces the stability of your habits. However, it’s equally important to be flexible and adaptable to unforeseen circumstances while still maintaining the core elements of your morning routine. 

Other Resources:

19 Effective Business Ideas In The Finance Sector

18 Best Business Ideas For Tech-Savvies

Conclusion:

Remember that when it comes to building a morning routine, it’s not about being perfect but making progress. Start with small changes, stay consistent, and see how your mornings become a source of positivity and productivity. We would also love to hear about the habits you are incorporating into your morning routine. Feel free to share in the comments section below, and let’s work together to build better habits.

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