Six Powerful Reasons to Build Your Personal Brand Today

A personal brand doesn’t only consist of a logo, fonts, colour palette, and vision board. It’s the human side, the human personality, of your product or service business. From a customer’s first contact with you, they can tell a lot about who you are and what you stand for (your values), and thereby decide whether to build trust in you or not.

In today’s fast-paced, digital-driven world, where everyone wants to purchase from brands they feel an emotional connection with, a Nielson survey stated that “59% of customers prefer to buy new products from brands they are already familiar with”. This means it’s your duty to create a level of trust for your personal brand.

A brand is a person’s perception of a product, service, or overall business based on their experience with the brand’s online or offline presence and understanding of the logo, name, and identity properties. Your Personal Brand is what you constantly reveal to your audience about who you are.

Personal branding” is the process of strategically creating those perceptions you want your customers and potential customers to have about you when they come across you and your business, so think and behave like a marketer.” Whether you’re an aspiring entrepreneur, a seasoned professional, or even a recent graduate, your personal brand can be the key to unlocking new opportunities and fostering meaningful connections.

In this blog post, we’ll explore why crafting and nurturing your personal brand is no longer a luxury but a strategic must-do.

Resources: Practical example of a Personal Brand

1. For Better Visibility and Differentiation: 

In this digital era, where our online presence is our global storefront and portfolio, Now is the best time to invest in your personal brand. Imagine you are a hiring manager checking through a pile of resumes. What makes one candidate stand out from the rest? Their personal brand.

A well-crafted personal brand helps ensure that your digital “you” accurately reflects your skills, personality, and values. This makes a powerful first impression and makes it easier for employers to see why you’re the right fit.

How can you achieve this?

  • Understand your industry and customers. 
  • Create your social media platforms and tailor your profile to fit your goals, ideas (products or services), and offers. 
  • Consistently showcase your journey, the projects you are currently involved in, your passion, and what you have learned. This could also include your mistakes and insights.

2. Trust and Authenticity:

Building your personal brand is not just about self-promotion; it’s about building trust and credibility, which can’t be bought or prized. A well-curated personal brand aligns with your values and consistently delivers value. For instance, a personal brand in the health industry will want to ensure that whatever products or services it offers reflect “safety” and are not “fake”. By checking the online presence of such a brand, as well as the videos, images, and other content, you should already know if it’s credible or not.

How to achieve this:

  • You want to consistently deliver value, whether through your work, content, or interactions. People will begin to associate your name with expertise and reliability.
  • You will be so surprised to see how your trust can open doors to partnerships, collaborations, and career advancements.

3. Networking and Opportunities: A World of Opportunities:

Gone are the days of traditional business cards and elevator pitches (although they still have their place). With a solid personal brand, you start to attract both local and global opportunities, which are now on your digital business card. As you consistently share your insights, passions, and accomplishments, you attract like-minded individuals and collaborators. Whether you’re seeking a job, freelance work, or entrepreneurial partnerships, your brand can be your ticket to a world of possibilities. 

Focus your strengths on building your personal brand. It’s the impression you leave on others when they encounter your LinkedIn profile, blog, social media presence, or physical connection. So, build a strong online persona and invest in your branding.

4. Global Thought Leadership:

In an age of overload of information, typing a question on Google can attest to how many individuals are providing insights and answers to the question. In this way, the digital world provides a platform and advantage for anyone to become a thought leader. Becoming a thought leader in your niche or industry will set you apart, opening doors to speaking engagements, collaborations, and consulting opportunities.

How to achieve this

  • Consistently sharing your expertise through social media, digital platforms, blogs, articles, or public speaking, is a great way to position yourself as an authority in your field. 
  • Keep learning and stay up to date with the latest information, tools, and updates. 
  • Have mentors to look up to. This will help your journey become much easier, but it is also important to be unique and bring your own perspective to the table.

5. Adaptability and Growth:

Personal branding helps people test what is working and what isn’t, giving them firsthand experience in their industry field. For instance, a public health lecturer who has adequate knowledge can showcase his practice or expertise online. He or she will most likely be very aware of the environment, trends, health trends, news, and effects on people compared to someone who isn’t building a personal brand in the industry.

A personal brand encourages continuous learning and self-improvement. As you refine your skills, explore new interests, and share your growth with your audience, you create a narrative of adaptability and resilience.

6. Monetization and Entrepreneurship:

Many successful entrepreneurs have leveraged their personal brands to launch businesses and monetise their expertise. For instance, the famous female musician Rihanna built her personal brand around music but slowly evolved it into beauty (her beauty and makeup brand “fentybeauty”. Do you have a passion or expertise you’d like to turn into a livelihood? Whether you’re selling products, services, or knowledge, a solid personal brand can help you attract customers and clients who resonate with your values and offerings. 


Building a personal brand is no longer an option but a necessity. So start investing in your Brand. It empowers you to differentiate yourself, earn trust, expand your network, become a thought leader, adapt to change, and even monetise your expertise. Your brand is an investment in your future success, and it’s always early enough to start crafting it. 

Learn How to Transition From a 9-5 Career To Freelancing With Our Step-By-Step Guide

Are you considering a career change but need help figuring out where to start? If so, you’re not alone. According to McKinsey, by 2030, around 500 million freelancers will be working through platforms and making money online. Luckily, this blog post can help you navigate this new landscape.

It’s worth noting that one of the reasons why young individuals seek the flexibility of freelance work is because they value “comfort”. However, being a business owner or freelancer can also bring uncertainty and the fear of not knowing when the next income will come in, leading to sleepless nights. So, if you’re leaving a 9-5 job due to stress, be prepared to face new challenges as a freelancer. This blog post will guide you through the steps from successfully transitioning a 9-5 career to freelancing. If you find it helpful, consider subscribing to our e-mail list for more resources.

What is Freelancing?

Freelancing School says freelancing means working as an “independent company”, where you are “self-employed” and work as an independent contractor.

Why Freelancing?

Why choose freelancing? Let’s picture your typical day: waking up to the sound of the alarm at 5 a.m., rushing to get dressed and brushing your teeth while looking in the mirror and wondering what kind of life you’re living. Then you put on a Beyonce song to motivate yourself, but deep down, you’re not happy because you have to deal with a grumpy boss, annoying HR, and workloads that you have no say over, with no time to develop your skills.

That’s where freelancing comes in. It offers the freedom to work on your terms, implement your ideas as you envision them, choose your projects, and earn more. 

According to Upwork’s Freelance Forward report, flexibility and freedom are the top motivators for new and existing freelancers. For example,

  • 68% of new freelancers say that “career ownership” is a top draw. 
  • 54% are attracted to the ability to work remotely.
  • 78% of skilled remote freelancers cite schedule flexibility as a key reason for freelancing.
  • 73% cite location flexibility.
  • 73% say freelancing allows them to pursue more meaningful work.

If you are also considering freelancing, feel free to share your reasons in the comments below.

How Much Money Can You Make Freelancing?

As a freelancer, the pay is not fixed and varies depending on factors such as expertise, niche, and country, but rather a range. The estimated total income for a freelancer per year can vary in the United States.

$64,046 /yr


$88,946 /yr

Senior Writer

$85,018 /yr

Lead Writer

Know these Two Things

Don’t panic, and Stay Patient.

Don't panic and Stay Patient

The first few weeks may be challenging, and you may sometimes feel lost. You may need to figure out where to start or how to proceed, and you may also be concerned about the costs of courses and other resources. However, feel free and remember that progress can be made even in small steps.

Step-By-Step Guide 

1: Self-Assessment

Before embarking on a career transition, conducting a thorough self-assessment of your skills, interests, and goals is crucial. As the famous saying goes, “If you fail to plan, you plan to fail.” To do this, you should conduct research and answer the following questions:

  • Why do you wish to leave your current job?
  • What are your marketable skills?
  • What do you enjoy doing the most?
  • What industries or niches are you interested in?
  • What are your financial objectives as a freelancer?
  • How would you describe your current financial situation?

Talk to someone about it: If you’re struggling with the decision, talk to someone you trust and who has your best interests in mind. Share your fears, concerns, and reasons behind your decision. You could also seek guidance from respected freelancers or watch YouTube videos to hear about other’s experiences. However, remember that your validation is essential, too. Remember to prioritise your thoughts and feelings.

You can choose the right freelancing path by clearly understanding all these factors.

2: Build a Solid Skill Set

Once you have researched the niche, industry, or market you intend to pursue,

  • Determine the skills required to excel in your chosen freelance field.
  • Spend time enhancing or acquiring these skills through online courses, workshops, and self-education.
  • Connect with experts in your desired industry.

Step 3: Establish a Financial Backup Plan

As a freelancer, your income may be slow at first. It is recommended to save at least three to six months’ living expenses before quitting your 9-5 job. This emergency fund will provide a safety net and lessen financial pressure during the transition.

Try to live within your means by cutting costs, enabling you to afford essential expenses such as data connection, electricity bills, tech devices, and more.

Step 4: Build Your Personal Brand

When you are ready to leave your 9-5 job, start working on your brand by establishing an online presence through professional websites and active social media profiles.

Put into practice what you have learned by sharing your journey, and be bold about being a beginner while improving your skills.

To build credibility, showcase your skills, portfolio, and testimonials. You can contact friends and family who own small businesses and offer to implement your knowledge in exchange for a review or testimonial.

Step 5: Begin Freelancing Part-Time

I’ve heard of individuals who balance their 9-5 jobs with freelancing. After getting good pay and results from freelancing, they leave their 9-5 job and focus solely on freelancing.

Please do note that if you need more preparation for the workload or have many responsibilities and people depending on you, it can be risky to transition from a 9-5 job to freelancing abruptly. It’s wise to consider freelancing part-time while maintaining your full-time job. This approach will allow you to gain experience, establish a clientele, and determine if freelancing is viable.

Step 6: Build a Portfolio

A Freelance Portfolio is a collection of your skills, projects, work, and accomplishments for clients. It showcases how results-oriented and suitable you are for other jobs.

Build a diverse and impressive portfolio to attract clients. Please include your best work and keep it up-to-date. Having a solid portfolio will be beneficial when you decide to go full-time.

Resources: Free Freelance Portfolio websites

Step 7: Set Your Freelance Rates

To ensure fair pay, research industry standards and set freelance rates that cover your expenses, be transparent with clients about pricing.


You’re probably calculating freelance rates all wrong — so follow this strategy instead.

How To Set Your Freelance Rate: The Comprehensive Guide | Upwork

Step 8: Create a Business Plan

Now that you have experimented for a while, it’s time to carry out “Strategic Marketing”. Where you start treating your freelancing as a business: Outline your goals, target clients, marketing strategies, and financial projections in a comprehensive business plan. This roadmap will keep you focused and organised. Start sending in strategic Business Proposals and pitches to small business owners.

Step 9: Network and Market Yourself

Leverage your network and join relevant professional groups or online communities. Attend industry events and use social media to connect with potential clients. Effective networking can lead to valuable freelance opportunities.

Step 10: Quit Your 9-5 Job

Once your freelancing income is stable and sustainable, you can then proceed to resign professionally from your 9-5 job.

Step 11: Manage Your Finances

As a freelancer, it is crucial to manage finances carefully by tracking income and expenses, setting aside funds for taxes, and seeking assistance from an accountant or financial advisor to ensure stability.

Step 12: Stay Committed and Adapt

Freelancing can be challenging, especially in the early stages. It’s essential to stay committed to your goals, be disciplined, keep learning, and be willing to adapt your strategies based on market trends and client feedback.


Growing up, I read a book called “Rich Dad Poor Dad” by Robert Kiyosaki, and the lessons I learned from it have stayed with me throughout my life. Whether I’m working a 9-5 job, freelancing, or helping out on my parent’s fish farm, the book’s teachings have been invaluable: 

  • One of the book’s key takeaways is that money is imaginary, and to achieve financial success, we must continually educate ourselves about money.
  • The book also emphasises the importance of building passive income streams that cover your expenses, saving, diversifying income and investments, not spending all of your income, and reducing costs. 

Following these principles, we can break free from the “Poor Dad” cycle and become a “Rich Dad”. 


Transitioning from a 9-5 career to freelancing is a significant step that requires careful planning and dedication. By following these steps and staying focused on your goals, you can successfully shift to freelancing and enjoy its freedom and fulfilment.

We also have another blog post on

9 to 5 or freelancing: How do you balance the two?

Boosting Your Freelancer Productivity: Essential Tips and Tools for Success

8 Tips for a Healthier Lifestyle in 2024

Healthier Lifestyle - Health is Wealth


You can greatly impact your physical, mental, and emotional health simply by making more healthful choices in your daily routines. From maintaining a balanced diet to engaging in regular exercise, each step towards a healthier lifestyle can bring us closer to a happier and more fulfilling life. In this blog post, we’ll be delving into eight different topics. We’ll provide practical tips for cultivating a healthy lifestyle backed by statistics, facts, and health information. By following these tips, we can lead healthier lifestyles and stay vibrant every day.

1. Balanced Diet:

A balanced diet must be followed to maintain general health and well-being. A diet that is both varied and balanced provides the body with all of the essential vitamins, minerals, and nutrients it needs to function at its absolute best. The following are some very important things to keep in mind:

  • The Importance of Macronutrients

A balanced diet should include an appropriate mix of macronutrients – carbohydrates, proteins, and fats. Carbohydrates are the body’s fundamental energy source, proteins are vital for tissue repair and growth, and fats are necessary for absorbing fat-soluble vitamins and supporting cell functions.

  • Nutrient-Dense Foods

Weight management involves consuming healthy fats and nutrient-dense foods, which provide essential nutrients without excess calories, promoting better health and weight management.

  • Portion Control

While choosing nutritious foods is essential, portion control is equally vital. Even when eating healthy meals, overeating can result in weight gain and other health problems. Practise mindful eating and be conscious of portion sizes. 

  • Hydration

Remember to stay hydrated. Dehydration, a condition in which the body loses enough water, can lead to fatigue and cognitive impairment.

Healthier Lifestyle - Balanced diet

Image by Freepik

2. Regular Exercise

A healthy lifestyle is founded on physical activity. Constant exercise not only helps maintain a healthy weight but also offers numerous other health benefits. 

Let’s delve into some important aspects:

  • Cardiovascular Exercise: Engage in activities that elevate your heart rate, such as walking, jogging, cycling, or swimming. Cardiovascular exercise strengthens the heart, improves circulation, and enhances overall endurance.
  • Strength Training: Incorporate strength training exercises to build muscle mass and increase bone density. Strength training helps prevent age-related muscle loss and promotes joint health.
  • Flexibility and Balance: Don’t overlook flexibility and balance exercises like yoga or Pilates. These activities can improve flexibility, reduce the risk of injuries, and enhance overall body awareness.
  • Mental Health Benefits: Exercise is not just about physical health; it also has significant mental health benefits. Constant physical activity can reduce stress, anxiety, and depression while boosting mood and cognitive function.
  • Consistency: Aim for consistency rather than intensity. Regular, moderate exercise is more sustainable and provides long-term benefits than sporadic, intense workouts.
  • Adapt to Preferences: Find physical activities you enjoy, as they increase the likelihood of sticking to an exercise routine. There are countless options, whether it’s dancing, hiking, or playing sports.

3. Sufficient Sleep

The agency which is responsible for Disease Control and Prevention (CDC) has released findings showing that “one in three adults in the United States does not get enough sleep, getting less than the recommended 7 hours per night“. 

Also, a study published in the journal Sleep found that individuals who consistently slept less than 7 hours per night were at a higher risk of having serious health conditions such as obesity, high blood pressure, and heart disease. 

Good-quality sleep is vital for overall health and well-being. During sleep, the body goes through various restorative processes essential for optimal functioning. 

Here are key points to having a Proper sleep:

  • Sleep Duration: According to the National Sleep Foundation, adults should get between 7 and 9 hours of sleep each night. However, everyone has different sleep requirements, so it’s essential to gauge whether or not you’re getting enough by how you feel during the day.
  • Sleep Hygiene: Establish a consistent sleep routine by going to bed and waking up at the same time each day, even on weekends. Create a relaxing bedtime routine.
  • Bedroom Environment: Create a sleep-friendly environment in your bedroom by keeping it cold, dark, and quiet. Purchase a cozy mattress and pillows to aid in a good night’s sleep.
  • Limit screen time: Avoid using electronic devices, especially those that emit blue light, at least two hours before bedtime. Consider using a blue light filter or setting devices to “night mode” during the evening.
  • Avoid Stimulants: Caffeine, fatty foods, alcohol, and nicotine should be avoided in the hours before bedtime because they can interfere with a good night’s rest.

4. Stress Management

Chronic stress can have terrible effects on both mental and physical health. Heart disease, cancer, lung problems, accidents, cirrhosis of the liver, and suicide are the top six killers in the world and are all associated with chronic stress

Learning to manage stress properly is key to maintaining a healthier lifestyle. Consider the following points:

  • Mindfulness Practices: Meditation and cardiovascular exercises can help reduce stress and promote relaxation. Engaging in these practices regularly can improve overall well-being.
  • Physical Activity: As previously stated, regular physical activity can effectively help manage stress. Physical activity permits the body to produce endorphins, which are natural mood boosters and stress reducers when released into the bloodstream. 
  • Time Management Skill: Time Management Skills are very important if you want to reduce tiredness and stress. Reduce stress by prioritizing activities, setting reasonable expectations, and delegating responsibly when needed. A recent study published in the Journal of Occupational and Environmental Medicine found that employees who practised time management techniques experienced lower levels of stress and greater job satisfaction. 
  • Social Support: Maintain solid social connections with friends and family. A thorough conversation about your stress with someone you trust can be beneficial and provide emotional support.
  • Hobbies and Recreation: Engage in activities you enjoy, such as hobbies or recreational pursuits. Doing things you love can be a great way to relieve stress and increase your sense of fulfilment.
  • Professional Help: If stress overwhelms your daily life, consider seeking support from a mental health professional. Therapy or counselling can provide valuable coping strategies. 

5. Hydration:

Taking at least 3 litres of clean water daily is vital for maintaining a healthier lifestyle and supporting various bodily functions. Water is very important for our bodies. Consider the following points:

Healthier Lifestyle - Staying Hydrated

Image by Freepik

  • Daily Water Intake: The amount of water needed varies from person to person, but a general guideline is to drink around 8 cups of water per day. The National Academies of Sciences, Engineering, and Medicine recommends men and women should drink an average of 3.5 litres of water daily. Individual hydration requirements can change depending on things like age, intensity of activity, and climate. 
  • Hydration Sources: While water is the best way to hydrate, other beverages and water-rich foods like fruits and vegetables contribute to overall hydration. Be mindful of sugary drinks and excessive caffeine intake, which can lead to dehydration.
  • Signs of Dehydration: The symptoms of dehydration include dark urine, a dry mouth, and an overwhelming need to drink. Immediately increase your fluid intake if you have any of these symptoms.
  • Hydration During Exercise: Hydrate before, during, and after physical activity to replace fluids lost through sweating. Electrolyte drinks can be beneficial during intense exercise sessions to replenish sodium and potassium.
  • Avoid Excess Alcohol: Dehydration is a potential side effect of too much alcohol. Moderate your alcohol consumption and counteract it with plenty of water. Substance abuse is a major cause of increased depression, anxiety, and other mood disorders.

6. Avoiding Harmful Habits:

Eliminating or reducing harmful habits can contribute to a healthier lifestyle and prevent various health issues. World Health Organization (WHO) states that drug abuse using tobacco is responsible for more than 8 million deaths worldwide yearly. It is a major risk factor for various chronic diseases, including cancer, respiratory, and cardiovascular diseases. 

  • Quit Smoking: Smoking is one of the most significant risk factors for various health conditions, which include lung cancer, heart disease, and respiratory issues. Seek professional help if you are a smoker. 
  • Moderate Alcohol Consumption: If you drink alcohol responsibly and moderately. Taking a lot of alcohol can result in liver damage, addiction, and various health problems.
  • Avoid Illicit Drugs: Illicit drugs will certainly lead to a huge compromise in your physical and emotional well-being. If you or someone you love is battling a drug addiction, get assistance.
  • Sun Protection: Protect your skin from harmful UV rays by wearing sunscreen, protective clothing, and sunglasses. Premature ageing and skin cancer can be caused by excessive sun exposure.
  • Seat Belts and Helmets: Always wear seat belts and helmets while driving and engaging in activities like cycling or skating. These safety measures can prevent severe injuries in accidents.
  • Reduce Sedentary Behaviour: Limit prolonged sitting and aim for regular daily movement. When you have to sit and work frequently, you can schedule a time to exercise during the day. 
  • Proper Medication Usage: Take medications as prescribed by healthcare professionals and avoid self-medication or overusing antibiotics.

7. Regular Health Check-ups:

Routine health exams and preventive screenings are crucial for the early detection and management of any health conditions. Cost savings may result from preventive services. For instance, the CDC estimates the healthcare system saves $10.20 in direct medical expenditures for every dollar spent on children’s vaccines. These are the main factors to think about:

  • Schedule Routine Check-ups: Regularly visit your primary care physician, even if you feel healthy. These check-ups can help identify any underlying health concerns before they become serious problems.
  • Know Your Family Medical History: Understanding your family’s medical history can help identify potential genetic risk factors and guide preventive measures or screening recommendations. 
  • Dental and Vision Check-ups: Don’t neglect your dental and vision health. Regular dental checkups and eye exams are vital for detecting dental issues and vision problems early.

8. Mental Health Awareness:

Taking care of your mental health is as crucial as your physical health. 

Depression is a fast-rising cause of disability worldwide, with anxiety disorders ranking sixth in the world

Prioritise your mental well-being with these essential points:

  • Mental Health Education: Educate yourself about mental health conditions, symptoms, and available resources. Reducing the stigma surrounding mental health starts with awareness and understanding.
  • Seek Support: Don’t hesitate to seek support if you’re experiencing emotional or psychological challenges. Talk to a mental health professional, counsellor, or therapist who can provide guidance and coping strategies.
  • Practise Self-Care: Incorporate self-care activities into your routine, such as meditation, journaling, spending time in nature, or engaging in hobbies. Taking time for yourself can help reduce stress and improve your overall mental well-being.
  • Build a Supportive Network: Surround yourself with supportive friends and family who can provide emotional support during difficult times.
  • Limit Stress: As discussed earlier, implement stress-reduction techniques to safeguard your mental health.
  • Monitor Screen Time: Be mindful of excessive screen time, especially with the rising use of social media. This can harm your sleeping habits. 
  • Foster Positive Relationships: Cultivate positive and meaningful relationships in your personal and professional lives, as strong connections can positively impact mental health.


The route to adopting a healthier lifestyle calls for effort and devotion, but the benefits that come from doing so are immeasurable. From improving physical fitness to nurturing our mental well-being, each step towards a healthier life brings us closer to a future of vitality and joy. Eating a balanced diet, engaging in regular exercise, getting sufficient sleep, managing stress effectively, staying hydrated, avoiding harmful habits, prioritising regular health check-ups, and being aware of our mental health is great plus for healthy living.  

Finally, small changes can make a big difference. Implementing even one or two tips can be a powerful starting point. Take it one step at a time, and remember that progress is not about perfection but continuous improvement. Seek support from friends, family, or professionals when needed, and celebrate the victories, no matter how small they may seem. By embracing these eight tips for a healthy lifestyle, we empower ourselves to live life to the fullest, experiencing the joy and fulfilment that come with taking care of our bodies and minds. 

10 Essential Factors to Consider When Outsourcing Freelancers

10 Essential Factors to Consider When Outsourcing Freelancers

Photo Credit – DC Studios by Freepik


Outsourcing freelancers has become a common aspect of working in the ecosystem of business practices, an effective strategy to save costs and increase profit. However, ensuring quality and efficiency when working with freelancers requires careful consideration and planning. 

In this blog post, we will discuss ten crucial factors to consider when outsourcing freelancers. These factors will help you maximise the value they bring to your projects while maintaining high standards.

Benefits of Outsourcing Freelancers

Outsourcing Freelancers can be beneficial to your business for reasons such as: 

1. Access to Specialised Skills

Outsourcing freelancers allows businesses to tap into an enormous pool of specialised skills and expertise that may not be readily available in-house. Whether it’s web development, graphic design, content writing, or digital marketing, businesses can find skilled freelancers who excel in their respective fields.

2. Cost-Effectiveness

Outsourcing freelancers can be more cost-effective than hiring full-time employees. Businesses can save on expenses related to benefits, office space, equipment, and other overhead costs. Freelancers often work on a project basis or at hourly rates, enabling businesses to scale their workforce according to their needs. 

3. Flexibility and Scalability

Outsourcing freelancers provides businesses with greater flexibility and scalability. Businesses can quickly onboard freelancers during peak periods or when handling specific projects to meet the demand. Conversely, when the workload decreases, they can reduce freelancer engagements without the burden of long-term commitments.

Consider Reading – 9 to 5 or freelancing: How do you balance the two? 

10 Factors to Consider When Outsourcing Freelancers

1. Define Clear Project Requirements

After outsourcing freelancers, define clear and detailed project requirements. This will save you a lot of time and money.

  • A comprehensive brief ensures that both parties have mutual insight into the project scope, objectives, and deliverables, minimising the risk of misunderstandings or misinterpretations.

It is good that you also include your Success metrics, like

  • Timely project delivery
  • Quality of work
  • Client satisfaction and long-term business impact 

Having your success metrics written down will help you and the Freelancer focus on holistic outcomes rather than just short-term gains. 

Also, identifying key performance indicators (KPIs) will vary from business to business and even from project to project at enterprise-level companies. 

2. Assess the Freelancer’s Expertise and Experience

Thoroughly evaluate the freelancers’ expertise and experience related to your project. 

  • Check their portfolios, reviews, and past work to gauge their abilities.

Hiring freelancers with relevant experience increases the likelihood of delivering high-quality results. You can also take advantage of recruitment venues like  Online job boards, Fiverr or UpworkNewspapers and Magazines.

3. Review Work Samples and References

Ask for work samples and references from freelancers, especially those related to their previous projects and client satisfaction levels. 

These samples and references provide valuable information to assess the freelancer’s reliability and the consistency of their work quality.

For large or long-term projects, consider assigning a small test project to evaluate the freelancer’s performance and compatibility with your team’s workflow. 

This minimises the risks associated with committing to a freelancer without prior experience.

4. Create a clear Service Agreement

A service agreement is a written agreement or contract between a service provider and a client. This document provides protection for both the provider and the client. Verbal agreements can be unrealistic and unreliable. 

It is a legally binding, written document/contract that regulates services between a service provider and a client and provides necessary protections. This kind of agreement usually outlines the nature of the work to be done and the price of the work being done and tends to give assurances for both parties to avoid future problems. It also usually includes the contact information of both parties.

Here’s a link to a sample template. It includes what’s needed to complete a project and the obligations of each party in the contract.

5. Set Realistic Deadlines

It is vital to agree on realistic deadlines when working with freelancers, considering the project’s complexity and scope. 

Let’s take the example of a Photography Company that outsources Photography editors. In this scenario, if there is a large batch of photos to be edited, discuss with the freelancer the amount of time they need to complete the editing process effectively. So they don’t end up with an overwhelming number of unedited photos, leading to dissatisfied clients or customers. 

Hence, it’s crucial for both parties to have a thorough understanding of the expected delivery timeframe and to communicate openly about any potential challenges that may arise during the project. By doing so, you can maintain the quality of the work while meeting your business’s requirements effectively. You might want to check out this blog post, “How to Set Realistic Expectations When Outsourcing Creative Projects.”

6. Communication and Availability

Open and effective communication is vital when working with freelancers. Establish preferred communication channels and ensure the freelancer is available for updates and clarifications throughout the project.

Embracing remote work technologies and project management tools will facilitate seamless communication and coordination, bridge geographical gaps, and maximise productivity.

7. NDA and Intellectual Property Rights

When outsourcing critical or proprietary projects, consider having freelancers sign a Non-Disclosure Agreement (NDA) to protect sensitive information. 

Additionally, clarify intellectual property rights to ensure you retain ownership of the work produced. When sharing sensitive information with freelancers, implement robust data security measures, such as encrypted communication channels and access controls. Regularly review and update these protocols to mitigate potential risks. 

intellectual property - 10 Essential Factors to Consider When Outsourcing Freelancers

8. Budget Considerations

Cost-effectiveness is a significant advantage of outsourcing; avoid choosing freelancers solely based on the lowest bid. Quality often correlates with pricing, so strike a balance between budget constraints and the freelancer’s capabilities.

9. Cultivating a Collaborative Environment

When outsourcing freelancers, it’s vital to foster a collaborative environment. Consider freelancers as an extension of your team, ensuring they feel valued and integrated into the project. 

Engaging them in discussions and team meetings and providing the necessary resources enhances their sense of ownership and commitment to your project’s success.

10. Feedback and Performance Evaluation

Provide constructive feedback throughout the project to help freelancers improve their work. Additionally, a performance evaluation system should be established to identify areas for improvement and celebrate successful outcomes.

If a freelancer’s performance doesn’t meet expectations, analyse the root causes and implement corrective measures. Continuous improvement is crucial to refining your outsourcing strategy. 

Consider reading- Boosting Your Freelancer Productivity: Essential Tips and Tools for Success. 

Bonus Tip

Fostering an environment of mutual respect, trust, and continuous improvement is important to creating a network of dependable freelancers for your business needs.


Outsourcing freelancers can be a game-changer for businesses, offering access to specialised skills and resources. To ensure quality and efficiency, defining clear project requirements, assessing freelancers’ expertise, setting realistic deadlines, maintaining open communication, and implementing feedback mechanisms are essential. Considering these ten factors, you can maximise the value freelancers bring to your projects while maintaining high-quality standards and achieving success in your ventures. 

GaryVee’s Timeless 8-Step Strategy for Making Money on Social Media

cover imagery, texts by the left: Garyvee's social media as a social media experts while the left side is fllled with several social media platform logos

If you are familiar with the social media and marketing space, it’s almost guaranteed that you have heard of Gary Vaynerchuk. For those who don’t know, Gary Vaynerchuk, fondly known as GaryVee, is a charismatic entrepreneur, social media guru, and motivational speaker who has revolutionised how we perceive social media marketing. GaryVee has inspired millions, including me, to embrace our entrepreneurial spirit and harness the power of social media to make money.

In this blog, we’ll explore Gary Vee’s vital information and strategies for generating revenue through social media, sprinkled with his signature wit and wisdom. While not verbatim, the insights presented here culminate in thorough research and a compilation of Gary’s profound advice over time. Join us as we delve into the world of social media entrepreneurship, exploring the strategies that have made GaryVee a formidable force in the digital landscape.

1 Start Small, Start Now

In his famous book “Crushing It,” Gary Vee emphasises “making your passion your job”. Be yourself, embrace your DNA, work really hard, and never think about quitting or taking breaks. The ability to be patient and flexible, capitalise on every opportunity, and put your family first.

One of my favourite quotes from him is, Even if your ambitions are huge, start slow, start small, build gradually, build smart.” This is one of my favourite quotes from him. — GaryVee

It’s advisable to take those little steps and focus on what truly matters. Monetising on social media requires patience. Before focusing on making money, ensure you have an idea of things like:

  • What’s my passion? Identify something you have an interest in. 
  • Research competitors who are doing something similar; it indicates a market for your idea.
  • Create a key customer persona and understand their digital habits.
  • Register your brand on social media platforms.
  • Develop a content posting plan that resonates and solves problems for your potential customers.
  • Continuously work and reinvent your approach.

2. Be Authentic and Create Quality Content

Imagery showcasing Gary Vaynerchuk

GaryVee evangelises “authenticity” as the path to social media success. He advises against creating content solely to attract followers and instead suggests “focusing on helping rather than selling”. In his words, “The more real you are, the more people will be drawn to your Brand.”  Additionally, he encourages putting out quality content every day and engaging with your audience around it.

Stay true to your personality and values to attract an engaged and loyal audience. Whether it’s videos, posts, or podcasts, ensure your content is informative, entertaining, and adds value to your followers’ lives. As Gary Vee puts it, “The best content marketing strategy ever is to CARE.” Let people see that you genuinely care about their growth and the outcome of your products and services. 

Embrace your DNA, be yourself, put out awesome content, and people will be interested in what you have to say.”

Gary Vaynerchuk 

3. Identify Your Platform(s)

Gary Vee advises against spreading yourself too thin across all social media platforms. Instead, he suggests identifying the platforms that align with your target audience and focusing your efforts there. He famously said, “Don’t try to be on every platform and pick the ones that resonate with you.

Whether it’s Instagram, TikTok, LinkedIn, or YouTube, each platform has unique strengths, and understanding your audience’s preferences will help you tailor your content accordingly for maximum impact and help you make money on social media.

4. Engage and Connect with Your Audience

GaryVee reminds us that “Engagement is the currency of social media” and that engaging with your audience is crucial for building meaningful connections and loyalty. Respond to comments and clarify questions to participate actively in discussions about your area of expertise.

GaryVee is known for his “1.80 strategy,” where he leaves his two cents (a genuine comment) on the top nine posts of ten different relevant hashtags every day. This approach allows him to connect with people who share similar interests and expand his reach organically. The video below is a clip of Gary Vee explaining the idea.

You can find the full vlog here.

5. Patience and Consistency Are Key

One of Gary Vee’s most famous phrases is, “Don’t expect results overnight; this is a long game.” Establishing a solid social media presence and making money from it takes effort and commitment. Consistency in posting high-quality content is essential for gaining traction and growing your audience.

Avoid getting disheartened by slow growth or initial setbacks. Keep pushing forward and refining your strategy as you learn from your audience’s feedback. As Gary Vee says, Don’t overwhelm yourself because someone is doing something you like or love

6. Diversify Your Revenue Streams

Gary Vee strongly advocates diversifying income streams beyond traditional advertising. He suggests exploring various monetisation avenues, such as merchandise, digital products, courses, consulting, and sponsored content.

Diversifying your income sources can lessen your reliance on a single source of income, making your business more resilient and adaptable to changes in the social media landscape. You might want to check out this blog post, “How do you diversify your revenue streams in a volatile market? 

7. Offer Value First, Then Monetize

Woman shopping in thrift store from freepik

Jab, jab, jab, right hook,” is a phrase coined by GaryVee, which essentially means providing value to your audience first before asking for anything in return. 

Some refer to this approach as the 80/20 rule, where 80 per cent of the time is devoted to offering valuable content that isn’t directly related to the business’s products and services. Aspire to build relationships with the audience. The remaining 20 per cent can be dedicated to publishing promotional content, ensuring that it is noticed and well-received by the engaged audience.

By continuously providing helpful information, you can gain credibility and position yourself as an authority in your field. So, once you’ve cultivated a loyal and engaged community, you can tactfully introduce your products or services. GaryVee’s approach is about building long-term relationships and creating win-win situations for both the creator and the audience.

8. Embrace Automation of Processes

Gary Vee firmly believes in having systems in place and executing tasks as quickly as possible. E-Mail Automation is a vital way to scale your social media brand efficiently. 

Here’s some potential advice on e-mail marketing from GaryVee:

  • Build and Segment Your E-mail List: GaryVee advocates for building a solid e-mail list of engaged and interested subscribers. He stresses the importance of segmenting your list based on various factors such as interests, behaviours, or demographics to deliver more targeted content and offers.
  • Provide Value in Every E-mail: GaryVee advises against bombarding your e-mail subscribers with constant promotions. Instead, deliver valuable content and insights in every e-mail you send. 
  • Personalisation and Customization: Personalise your e-mail campaigns to make them feel more tailored to each recipient. Utilise their names, include personalised recommendations, and send targeted messages based on their interactions with your brand.
  • Test and Optimise: GaryVee emphasises constantly testing and optimising your e-mail campaigns. Experiment with different subject lines, content formats, and call-to-actions to identify what resonates best with your audience.
  • Use E-mail as a Relationship-Building Tool: GaryVee sees e-mail as an opportunity to build meaningful relationships with your audience. Engage with your subscribers by responding to their inquiries, addressing their concerns, and making them feel valued.


GaryVee’s 8-step strategy for making money on social media is a blueprint for success in the digital age. By being authentic, understanding your audience, engaging consistently, and diversifying revenue streams, you’ll be on your way to turning your passion into profit. Remember, it’s a marathon, not a sprint, and with Gary Vee’s advice and your unique voice, you’re well-equipped to thrive in the dynamic world of social media entrepreneurship. As Gary Vee would say, “Go crush it!” 

9 to 5 or freelancing: How do you balance the two?

9 to 5 or freelancing: How do you balance the two?


Working “9-to-5” can be so occupying and “satisfying” that you will never get to think of an extra stream of income because of the predictability of the flow of income and the demands most employers place on their employees. Working 9-to-5, however, should not cap your earning ability because your employer should control your salary and not your worth.

Many have come to see that having an extra income stream can be a step closer to their financial dreams—they desire to make more money as freelancers but don’t know how to balance the two. Someone else who is a freelancer desires to become a 9-to-5 employee because he/she would love to have a more stable income stream but wouldn’t know how to combine the two income streams. In this blog post, we will look at simple skills that can help anyone balance life as a 9-to-5 worker and a freelancer

“What Does ‘9 to 5’ Really Mean?”

A “9 to 5” job follows regular daytime working hours. In the commonly understood sense, a 9-to-5 job refers to employment where an individual works for an organization or business. Depending on its specific characteristics, a 9-to-5 job is also referred to as a high-paying job. Such jobs are structured to keep employees present and actively involved during designated working hours.

While many will consider such a working schedule tedious and demanding, it certainly has its mouth-watering benefits. 

9 to 5 or freelancing: How do you balance the two?

Below are the pros and cons of being a 9-to-5 worker.


  • 9 to 5 provides structure and enhances productivity and time management skills.
  • Offers stability and weekends off for better work-life balance.
  • Fosters camaraderie, teamwork, and potential friendships with colleagues.
  • Easier planning of personal activities outside of work due to set working hours.
  • It usually includes benefits like health insurance and paid time off, as well as security.
  • Leads to a sense of mastery and expertise in one’s role or field.
  • Facilitates better communication with clients and partners operating during regular hours.
  • Convenient for parents with young children, aligning with school and childcare schedules.
  • It offers comfort and predictability for those who prefer a structured environment.


  • A rigid schedule may not suit people with unconventional lifestyles or other commitments.
  • The repetitive nature of the job may lead to job dissatisfaction or burnout.
  • Commuting during rush hours can be stressful and impact work-life balance.
  • Fixed working hours may not align with employees’ natural productivity peaks.
  • There are limited opportunities for career advancement or salary growth in some 9-to-5 jobs.
  • Strict policies reduce autonomy and decision-making abilities.
  • Balancing work and personal life during emergencies can be challenging.

What is Freelancing?

The recent revolution in the global working ecosystem, particularly after the outbreak of the COVID-19 virus, has led many to rethink the notion of ‘9 to 5’ work and embrace freelancing as a viable full-time job.

Freelancing can be considered a form of self-employment where individuals sell their skills and services to multiple clients on a project-by-project basis instead of being tied to a single employer. It involves working independently and remotely, often from home or co-working spaces, with the flexibility to choose the projects they want to take on and set their work hours.

In short, freelancing can be described as being an entrepreneur rather than an employee. Yes, freelancing can be compared to being an entrepreneur in the sense of being “self-employed.”

9 to 5 or freelancing: How do you balance the two?

Freelancers can be found in various industries, including writing, graphic design, web development, marketing, consulting, and more. They market themselves through online platforms, personal websites, or referrals, showcasing their expertise and building a portfolio to attract potential clients.

Below are the pros and cons of freelancing.


  • It offers the control and freedom most workers desire during work. Freelancers have the autonomy to decide how much they want to work, what projects to pursue, and how they want to execute their work.
  • Freelancers have a great deal of flexibility over their working schedules. This is an excellent room for constant motivation and could reduce the burnout stress that comes from having to repeat the same task, the same time, over and over again.
  • Balancing work and personal life can be achievable for freelancers because they control a large part of their working schedule.
  • Freelancers get to work from home or any co-working space around; this reduces the chances of getting stuck in traffic or spending extra on transportation. 
  • The chance of working effectively is higher because a freelancer can decide to work during his/her peak working time without being streamlined to an organisation’s working schedule.


  • Limited social interaction may lead to isolation because most freelancers do not always get to work in an environment with many people around.
  • A bundle of responsibilities to accomplish alone. Freelancers manage all aspects of their business, including finding clients, negotiating contracts, setting rates, handling finances, and meeting deadlines.
  • The income of a freelancer can be irregular, depending on the number and nature of projects secured.
  • Health insurance, retirement plans, travel allowances, and other benefits employers provide must be managed independently by a freelancer instead of someone working as an employee in an organisation.

How do you balance a 9-5 job with freelancing?

Balancing a ‘9 to 5’ employment with freelancing is achievable. Just because there are cons to both ‘9 to 5’ and freelancing doesn’t mean that running these two seemingly parallel working cultures will not be achievable or you will be unsuccessful. 

Considering all the factors affecting both working cultures will help you create room to foster both. Here are a few keys to do that;

  1. Conduct thorough research on the field you desire to venture into: As a 9-to-5 worker or freelancer who desires to incorporate the other – you must understand the advantages and disadvantages, the challenges, and the benefits of the fields/niche you desire to explore in both paths to be sure it’s a realistic combination. 
  2. Understand the schedule of the ‘9 to 5’ job you want to combine with the freelancing opportunity: 

Some employers offer flexible working schedules, while others do not. This will inform your decision on when and how to schedule customers/clients so as not to have a schedule that disappoints your clients while leaving your work unattended. 

  1. Prioritise the most urgent jobs before the less urgent ones:

Avoid wasting time on unimportant tasks, events, and gatherings.

  1. Be mindful of time and remain aware. You must be conscious of what needs to be handled, managed, or maximised.
  2. Prioritise the most secure and well-paying job/task before any other, considering both jobs.
  3. Connect with other freelancers who can help you when you are overloaded with tasks at your 9-to-5 job. As a 9-to-5 worker, build strong relationships with your colleagues so they can assist you when you urgently need to focus on your freelancing job.
  4. Set specific deadlines for yourself before the deadlines for the tasks assigned to you in either your freelancing or 9-to-5 job.
  5. Embrace tech tools for easier work and greater productivity. Artificial intelligent tools like chatGPT, Quillbot, Trello, Grammarly, Evernote, and Todoist
  6. Don’t Feel Overwhelmed: 

As a freelancer, you sometimes have to deal with issues such as creator’s block and work overload, and then you have to deal with your normal daily 9-5 responsibilities. Try to take out time; it could be 40 Minutes of continuous work and a 15-minute break. “Your health is your wealth.” 

We have an extensive blog post titled “Boosting Your Freelancer Productivity: Essential Tips and Tools for Success.” This should give you in-depth knowledge. 


finding a balance between a “9 to 5” job and freelancing is feasible with careful planning and commitment. Both working cultures have advantages and disadvantages; understanding them is crucial in creating a harmonious combination.

Thorough research into the desired field of freelancing and the flexibility of the “9 to 5” job is essential to ensuring a realistic and manageable schedule. Prioritising tasks, setting specific deadlines, and embracing technology can enhance productivity in both roles.

Building strong relationships with colleagues and connecting with fellow freelancers can provide support and assistance during busy periods. With a strategic approach and determination, individuals can successfully navigate the challenges of balancing these two income streams and enjoy the benefits of increased financial security and professional fulfilment.

Mastering Amazon KDP: Strategies for Self-Publishing Success

Text by the left states: Master Amazon KDP and become a successful publisher , while the imagery logo of Amazon by the right

We see how the digital world is giving many creators opportunities, and  Amazon Kindle Direct Publishing (KDP) hasn’t been removed from the discussion. It is a fantastic platform for authors to publish and sell their books and ideas to a global audience and make tonnes of money. Do you aspire to become a self-published author? Then, this blog post is here for you. This comprehensive blog post will guide you through the strategies to succeed on Amazon KDP.

Let’s discuss everything about it. 

Understanding Amazon KDP: 

Amazon KDP is a powerful self-publishing platform that empowers authors to upload their books in various formats, including digital Kindle books, paperbacks, e-books, hardcovers, and audiobooks. Authors can upload their work to Amazon and connect with millions of readers and potential loyalists who, if they enjoy reading your books, might recommend or evangelise it to others, generating consistent revenue.

The simplicity and user-friendliness of their tools and resources, a wide range of distribution channels, and affordable royalty rates are among the numerous Amazon KDP features that stand out. Who wouldn’t be interested? 

It is essential to be aware of the KDP formatting guidelines, which help authors get their works ready and formatted for publication. However, after formatting your manuscript and uploading your book, you can move on to setting the pricing and picking the distribution channel that best suits your preferences. Can you access your account’s backend? I don’t mean the backend of the programmers (lol); I am referring to tracking your sales, keeping an eye on the marketing, and deciding when to make it accessible to readers. 

In addition to enabling authors to self-publish e-books and paperbacks, Amazon KDP offers various other programmes to cater to different readers’ preferences. These include:

1. Kindle Unlimited: This platform allows readers to view a vast library of e-books, audiobooks, and magazines with a monthly subscription.

2. Kindle Owners Lending Library: This is available exclusively for Amazon Prime members; this programme enables them to borrow e-books for free, providing an added benefit to their Prime membership.

These programmes offer readers more options, allow authors to reach a broader audience, and increase their book’s visibility and potential earnings.

How much does it cost to own an Amazon account?

Regarding the cost of starting up on Amazon KDP, publishing books on the platform has no initial fee or charge. Signing up and publishing e-books and paperbacks is free, allowing authors to get their work out to readers without any upfront expenses.

Amazon KDP deducts a portion of authors’ royalties from each sale to generate revenue. The price, format (e-book, paperback, or hardcover books), and sales region all affect the royalty rates. Up to 70% of the royalties from e-books with a price between $2.99 and $9.99 go to the author. The maximum royalty rate is reduced to 35% if the cost exceeds that range. Authors can receive royalties for hardcover and paperback books up to 60% of the list price.

While there is no initial cost to start publishing on Amazon KDP, authors can avail of paid services like expert editing, cover design, or advertising to improve their book’s quality and promotional efforts.”

How long does it take to earn on Amazon KDP?

The time it takes to start earning on Amazon KDP varies depending on “when sales are made” and “the payment threshold being reached.” Royalties are generally paid monthly, around 60 days after the conclusion of the month in which the sale was reported. However, for expanded distribution, the payment period is extended to approximately 90 days after the end of the reported month. Payments made via direct deposit may take 1 to 5 business days to show up in the author’s bank account after the payment date.

How much time does it take to publish my book on Amazon KDP? 

The time it takes to publish a book on Amazon KDP can vary based on the book’s length, formatting, and the review process. However, a general timeline for publishing a book on Amazon KDP is “Manuscript Preparation.” The time required to write, edit, and format your book can vary greatly depending on your writing speed and the complexity of the content.  

Important Factors to Consider: 

  • Cover Design: Designing an attractive and professional book cover may take time, depending on the complexity and revisions needed. Remember this famous quote, “Don’t judge a book by its cover.” However, with marketing, the first impression of a book is the “book cover.” Make sure it sells itself. 
  • Uploading your book: Uploading your manuscript and cover files to KDP takes only a few minutes. However, please ensure you follow the KDP guidelines. 
  • Setting up the KDP account: Creating an Amazon KDP account is straightforward and usually takes less than an hour.
  • Reviewing and approval: Amazon KDP’s review process may take up to 72 hours for the e-book and a few days for the print version. During this time, Amazon checks to see if your book meets its content guidelines and formatting requirements.
  • Availability: Once approved, your e-book should become available on Amazon’s Kindle Store within 24 to 48 hours, while the print version may take a few days to be listed on Amazon.

It’s important to note that the timeframes provided are estimates, and individual circumstances can cause them to vary. Be sure to check Amazon’s KDP website or forums for the latest information.

Royalties Payments on Amazon KDP

Amazon KDP pays royalties to authors through various payment methods, including Electronic Funds Transfer (EFT), check, and, in some regions, Amazon Gift Card. Authors can select their preferred payment method in their Amazon KDP account settings to receive their royalties accordingly.

It’s important to note that payment frequency may differ based on the payment method and location. For instance, authors residing in the United States who receive payments through Electronic Funds Transfer (EFT) can expect to receive their royalties approximately 60 days after the end of the month in which the sales occurred. However, please note that payment schedules may vary for authors residing in other countries.

So, before selecting a payment method, please check the specific payment options available in your country and the associated fees or minimum thresholds for each technique. Amazon KDP provides detailed information on royalty payments and payout options within the KDP dashboard or help documentation. 

Preparing Your Book for Publishing:

Before diving into the publishing process, ensure your book is polished and ready for publication. Amazon’s algorithms are specifically engineered to highlight and promote recently published works, which gives authors of new books a chance to increase their visibility and sales. As a result, new authors can benefit from this increased exposure and gain traction on the platform.

  • Invest time and effort in professional editing, proofreading, and cover design to make a solid first impression on potential readers.
  • Pay attention to formatting: Ensure your book looks visually appealing and is readable on various Kindle devices.

Choosing the Right Keywords and Categories:

Optimising your book’s metadata is crucial for its discoverability on Amazon.

  • Conduct keyword research to identify relevant and high-traffic keywords for your book.
  • Incorporate these keywords strategically in your book title, subtitle, description, and backend keyword fields.
  • Choose the most appropriate categories to maximise visibility within Amazon’s browsing system. AI tools such as ChatGPT and Writersonic can help you with that, so check them out.

Pricing Your Book:

To determine the correct price of your book, you need to make decisions based on its purpose and why you created it in the first place. If the objective is profitability, you must consider factors such as genre, audience wealth, book length, market trends, and your author’s brand. 


  • An in-depth understanding of your book niche and market will help you decide on your competitive pricing, which will help attract readers and increase sales.
  • Check on several book websites to see how many writers are putting up your type of book and the reviews to see whether there are any complaints or discussions about the pricing.
  • Experiment with price promotions, limited-time discounts, or free giveaways to generate buzz and drive initial sales. 
  • The simplest way is to ask your friends, audience, and social media followers how much you think they can afford to purchase this book.

Here are the Amazon KDP strategies and secrets I promised you in the introduction: 

1. Establish a robust author platform for long-term success:

To get excellent traffic, establish a robust author platform for long-term success. You should additionally build your social media presence and own a blog. 

This way, you can share your thoughts and journey and build social proof. That way, you have a community that can vouch for you, help repost your book, and be your number one fan and, later on, buyer for your e-books.

  • Display your books, give readers updates, and interact with them.
  • Leverage social media platforms like Facebook, Instagram, TikTok, LinkedIn, and Twitter to build a connection with your target audience.
  • Share book-related content and run targeted advertising campaigns.

2. Gathering Reviews and Social Proof:

Positive reviews are vital for building credibility and driving book sales.

  • Include a call to action in your book, the author’s website, or social media channels. to encourage readers to leave honest reviews
  • Engage with readers by responding to reviews, thanking them for feedback, and addressing any concerns or questions.

 3. Marketing and Promotion:

To effectively market your book, create a thorough marketing strategy.

  • Leverage online and offline channels, such as book blogs, author interviews, guest posting, book tours, book signings, and local events.
  • Leverage Amazon’s advertising platform, Amazon Advertising, to run targeted ads for your book on the platform itself.

4. Continuous Learning and Improvement:

It’s always advisable to stay up-to-date with industry trends, new publishing tools, and marketing strategies. 

  • Join author communities, attend conferences, and read books and blogs on self-publishing to continually enhance your skills and knowledge.
  • Analyse your book’s performance using Amazon KDP’s sales reports and adjust your strategies accordingly.


Also, you should check out our blog posts on guest blogging for tips and tricks to help you earn a lot as a guest blogger. By clicking the links below 


Amazon KDP has changed the publishing industry, empowering authors to take control of their publishing journey. By understanding the platform and implementing the effective strategies I stated above, you can maximise your book’s visibility, attract readers, and achieve self-publishing success. Follow these strategies, adapt them to your unique author brand, and embark on a fulfilling self-publishing journey on Amazon KDP. Happy publishing!

WHAT THE FUTURE HOLDS FOR SEO: Ways to rule Google’s rankings in 2024.  


Search engine optimization (SEO) is still an important part of harnessing internet productivity for your business or personal brand because it increases the number of visitors to websites, blogs, and social media pages. Google’s ranking criteria have been speculated about a lot, and while some of them are true, most of the information out there is unverified. 

According to Statista, in the first month of 2024 alone, there were about 5.35 billion internet users. The data amounts to more than 66 percent of the world’s population. In addition to this report, 5.04 billion of these numbers are active social media users. This proves that ranking on Google’s web search is very important for visibility because it is the easiest way to be discovered by someone who has no prior information about the business or brand. 

In this blog post, we will discuss various simple techniques that anyone can apply to increase the visibility of their website and stay at the top of Google’s ranking. 

TOP 7 Points to optimize your Google ranking 

Google search - Google’s ranking algorithm prioritizes users. 

Photo Credit – rawpixels ‘freepik’

1. Google’s ranking algorithm prioritizes users. 

Creating content that is very relevant, simple and easy to understand is still very important for Google’s ranking because Google’s algorithm does not just consider all the latest AI tools that you are planning to use if they are not going to take into account that Google prioritizes its users. 

  • A trending subject matters to Google’s ranking algorithm. 

If you are just starting your website, then it will be essential for you to find a topic that is trending and attracting a lot of public attention in your niche and make posts about it. An excellent way to do this is to find very recognised websites that are in your niche and make content similar to their recent posts. This will ensure that when the topic is searched for, your posts will come at the top of the ranking, and if you are able to create content that is engaging, then the reader will have a great first impression of your post. 

  • Increased engagement matters for Google’s ranking

Readability is an essential factor for Google’s ranking algorithm. Does the website contain simple and easy-to-understand grammar? Does the blog use words related to the topic of that particular blog post? Keywords are very important, and distributing the keyword throughout the text and in headings, as well as the SEO title, still holds a very important place in Google’s ranking algorithm. 

  • Images and alt text on images matter. 

Images are easier to comprehend than texts because they convey more details than most texts do. A lot of pictures in a text naturally sell the idea that the post is very engaging and would be easily understood by the reader. Adding alt texts to the images makes it possible for the algorithm to recognize what the image speaks of, and in extension, someone searching for an image can find the website or blog by clicking on the picture when it comes out in a Google search. 

2. Improve the time it takes to load the website.

To begin with, nothing turns users off other than a website that refuses to load very quickly. A website with a slow load time will lose traffic over some time. After which, Google’s ranking algorithm will not suggest the page when readers search for a related topic on the internet. A simple step to fixing that is; 

  • Use high-standard quality, low-size images. 
  • Minify Javascript and CSS files
  • Enanble browser caching
  • Don’t stuff the page with Ads.

3. Use relevant backlinks to increase Google’s ranking

Adding links from reputable websites is a plus for Google’s ranking algorithm. This increases the website’s visibility, reinforcing its authority and trustworthiness before Google’s algorithm. It is even greater authority if you can get prominent websites to link to your website. This will definitely increase the visibility and make users perceive the website as a strong contributor in that niche.

4. Content-Length matters for Google’’s ranking

Reports from research show that the average Google result on the first page of Google has about 1400 words. This proves that creating content that covers the breadth of the topic written on is more likely to rank higher and will be more visible than short-form content. This does not mean that you create lengthy, irrelevant posts but rather that you create a post that covers the length and breadth of the topic you have written about. 

A very strategic technique is to write in parts and link the parts to each other in the post. This way, the reader can stay on the website longer by reading other blog posts related to the subject of interest that they clicked on. 

5. Keyword Prominence in the post 

A trick to ranking with a keyword is to ensure that the keyword features in the first paragraph of the post. This is important to ensure that the website’s post ranks on the initial page of Google Suggestions. Most people do not go past the first page of the suggestion when they search for a keyword. 

Google's ranking- the importance of keyword

Photo Credit – Fabrikasimf on freepik

6. Encourage your visitors to review or share the blog post 

According to Search Engine Land, 88% of customers trust online users’ recommendations just the way they would trust a personal recommendation. Getting your readers to comment and share the post on their social media pages is a great way to make others see the blog post and click on it because they trust the judgment of their friends or relatives. 

7. Take advantage of SEO tools to improve your ranking on Google.

The tool alone is not magic for Google’s ranking algorithm; however, access to data is a core aspect of search engine optimization (SEO) and a perfect SEO tool or AI tool that has access to a lot of data is definitely a great advantage for a key ranking on google. Good SEO tools come with a price tag or subscription package, and some of them offer freemium packages- they have a free version and a more intricate version that comes at a cost. A few examples of SEO tools that can cause a groundbreaking revolution in the trajectory of your website visibility are;

SEO tools help make the job faster and easier. Instead of trying to analyse keywords, content length, plagiarism tests, and many other essential checks all by yourself, the tool compares all these data together. It creates a structure that improves the visibility of the website or blog post. 


In conclusion, mastering SEO techniques is essential for maximising visibility in Google rankings amid a vast online landscape. As Statista highlights, with over 5.35 billion internet users in 2024, ranking on Google is pivotal for brand discovery. Key strategies include prioritising user-centric content, leveraging trending topics, enhancing engagement, optimising images and load times, and fostering backlinks from reputable sources. Moreover, emphasising content length, keyword prominence, and encouraging user interaction further solidifies ranking potential. By utilising SEO tools like Semrush and Yoast SEO, one can efficiently navigate the complexities of optimisation, ultimately securing a prominent position in Google’s rankings.

8 Practical Tips to Build Your Startup Brand From Scratch

Have you ever wondered why there’s a growing fascination with building startups? Nowadays, almost everyone dreams of adding “Founder of a Startup” to their bio (sounds amusing, doesn’t it?). Well, as easy as it sounds, the excitement of building something from scratch, shaping your destiny, and having the freedom to bring your unique ideas to life. Yet, here’s the catch: none of those goals are attainable without a strong brand. 

A great startup brand sets your business apart, resonates with your audience, and gives you a competitive edge. In this blog post, we will discuss the essential tips for effectively establishing and growing your startup’s brand, transforming it into a formidable force to be reckoned with.

So, let’s start with a clear definition of a startup: 

A startup is a newly created business venture characterised by its innovative nature, often driven by a unique product, service, or business model. If you’d like to learn more about the definition, you can visit this link. 

In this blog post, we’ll equip you with the essential tips to establish and grow your startup’s brand effectively, transforming it into a formidable force to be reckoned with. 

1. Understand Your Target Audience:

Achieving brand success relies on a profound understanding of your target audience. In-depth market research helps you know your potential customers’ demographics, preferences, needs, and pain points. 

Create buyer personas to represent distinct segments of your target market, allowing you to tailor your brand messaging with surgical precision. For instance, in the case of a startup planning to offer lodging options through a website where people can rent out spaces to travellers, such a startup would need to understand its potential customers thoroughly. This includes segmenting them based on their preferences—some might prefer solo stays, while others might be couples or groups. 

2. Define Your Brand Identity:

Before delving into marketing and promotional endeavours, laying a solid foundation for your brand by defining its “identity” is imperative. A brand identity encompasses distinctive traits that dictate its perceived personality, appearance, and behaviour. Elements such as history, name, personality, and visual identity contribute to the brand’s essence. But even before you decide on the identity, you need to answer questions such as: 

  • Why did I start this business? (Startup Purpose). 
  • What differentiates your startup from others, and what do I want to be known for? (Startup Differentiation and Advantage)
  • Who is your target audience, and how do I want them to perceive your brand? (Startup Buyer Persona). Check number two for more insights. 
  • What are the goals I want to achieve in a year and beyond? (Startup Goals). 

By following these, you are ready to build a solid foundation for all your brand-building efforts. 

3. Develop a compelling brand story:

An impactful and compelling brand story nurtures an emotional connection between your startup and its audience. Veronica Miller, Director of Digital Marketing & Growth at VPNoverview, says, “By creating your startup, you are creating a narrative that people will always want to associate with. 

Customers are interested in following your journey as you face both accomplishments and setbacks, so they can see how the business is achieving long-term success and feel like they are a part of your “journey.” They can gain knowledge from the experiences of others and build trust over time, which then leads to “sales” and “referrals.“. 

Here’s how to make your own: 

  • Share your journey, the challenges you’ve overcome, and the vision that drives your business.
  • Make your story relatable, authentic, and inspiring. 

By sharing your startup’s story consistently across various platforms, you can engage and captivate your audience, fostering brand loyalty and trust. 

4. Develop a Consistent Visual Identity:

Your startup’s visual identity, comprising your logo, colour palette, typography, and design elements, is vital for brand recognition. To illustrate, consider the well-known individuals you follow on social media. When you come across their content, you can quickly and accurately link it to them by noticing the consistent use of colours, fonts, distinctive writing style, and familiar video style. 


  • Design a visually pleasing and consistent brand identity that shows your beliefs and builds a connection with your audience. 
  • Ensure your visual identity is consistently applied across all your marketing materials, website, social media profiles, and other contact points. This helps reinforce brand recall and maintain a consistent brand image. 

Maintaining a consistent visual identity for your brand works similarly and dramatically improves customer retention.

5. Utilise social media and content marketing:

In today’s digital age, social media and content marketing must be considered when establishing and enhancing your brand’s presence. Let’s give more context to these terms for a better understanding:

In the context of brand building, social media refers to the use of various online platforms and networks, such as Facebook, Instagram, Twitter, LinkedIn, and more, to connect, engage, and interact with your target audience, while content marketing is the strategic creation and distribution of valuable, relevant, and informative content to attract, engage, inform, educate, entertain, sell, and retain a specific audience. 

To get started:

  • To effectively connect with your target audience, it’s crucial to research and write down the specific platforms they visit most frequently and understand the types of content they prefer, including the websites they browse and the videos they consume regularly. 

By gathering these insights, you can strategically tailor your content to match their interests and preferences, leading to a more effective and engaging online presence. To avoid getting overwhelmed, start by initially focusing on a critical platform and gradually expanding. Simultaneously, prioritise building an e-mail list alongside your social media efforts, ensuring a direct and reliable channel of communication.

  • Share valuable and engaging content related to your industry, providing your audience with insights, tips, and solutions.
  • To reach a broader audience, incorporate different content formats, such as writings, voiceovers, blog posts, videos, infographics, and podcasts. Mixing up your content types is wise to ensure you engage different segments of your audience effectively. Creating a content calendar is a valuable tool for achieving this balance. 
  • Engage with your followers, respond to comments, and actively participate in conversations to establish brand authority and foster a loyal community.

6. Build Relationships and Partnerships:

Collaborating with other brands, influencers, and industry experts can boost your startup’s brand visibility. 

  • Seek out partnerships and collaborations that align with your values and target audience. 
  • Co-create content, host joint events and webinars, or participate in guest blogging opportunities. 
  • Additionally, prioritise cultivating robust relationships with your customers. Provide exceptional customer service, attentively listen to feedback, and personalise interactions to create a loyal customer base that serves as brand advocates.

7) Keep Track of your Finances 

For self-owned businesses, it is crucial to stay on top of finances and maintain financial accountability. This includes tracking your startup’s finances, implementing effective accounting systems, and fulfilling your tax obligations.

Joe Troyer, CEO and growth advisor of ReviewGrower, emphasises the importance of accounting responsibilities: “From opening the right bank account to understanding your startup’s financial obligations, recording transactions, generating regular reports, and hiring accounting personnel, fulfilling your accounting obligations is crucial. Neglecting these responsibilities can result in wasted time, money, and even legal consequences.”

Maintaining accurate financial records and ensuring compliance helps you stay organised and prepare for future growth, funding opportunities, and potential partnerships. It also lets you make informed decisions and demonstrate credibility to investors and potential collaborators. 

8) Secure your Intellectual Property (IP) 

To avoid tears upon tears, it’s always advisable to safeguard your startup’s interests. This includes trademarks for your startup’s name and brand, patents for your unique product or service, and even securing your brand’s visual identities.

Trademarking your startup’s name and brand provides legal protection, preventing others from using it and potentially diluting your brand recognition. Applying for patents ensures that you have exclusive rights to your invention, safeguarding it from unauthorised use or replication. Additionally, securing your brand’s visual identities, such as logos and designs, helps maintain brand consistency and prevents misuse by others.

By protecting your IP, you establish ownership and preserve the uniqueness and value of your startup. It also provides a solid foundation for potential partnerships, collaborations, and future growth, as you can confidently assert your legal rights and protect your brand’s integrity. 


Register your startup with the appropriate legal business registration process in your country or place of residence: 

This considerable step might seem hard due to the processes and requirements. Still, consulting with legal or business professionals familiar with your local regulations is recommended to ensure a smooth and compliant registration process for your startup. Having your registration number or legal documentation readily available empowers you to swiftly engage in business ventures/opportunities that demand such credentials. This preparation ensures you take advantage of valuable opportunities due to delays in obtaining the necessary paperwork.


Building a startup’s brand from scratch requires careful planning and strategic decision-making. By following the six tips listed above, you can create a solid and memorable brand that resonates with your audience and sets your startup up for success.  

Also, you should check out Part Two of the Startup series, “Discussing Startup Funding.” By clicking this link, take advantage of our valuable insights and expert advice! Also,  join our e-mail list to receive notifications as soon as we publish them. Stay connected and stay informed!

NOTABLE CRYPTOCURRENCIES: Revolutionary Impact, Pros and Cons. 



According to CoinMarketCap, there are at least 2.4 million crypto-currencies and 735 exchanges, and the cryptocurrency market has an estimated market valuation of $2.4 trillion. This data changes almost constantly, but one thing is constant: the valuation of most notable cryptocurrencies has only grown higher and higher since its inception, and it does not plan to take a downward turn. 

Notable cryptocurrencies range from Bitcoin to Litecoin, Tether, SOL, and Ethereum; amidst an enormous number of cryptocurrencies available, one could find it challenging to decide whether to leap into the crypto world. A list of notable cryptocurrencies might be a great place to start because of the security they offer and their popularity. However, a fundamental knowledge of the working principle behind these notable cryptocurrencies will be able to give you an idea of what to expect and also look out for when divining into the world of the unknown in cryptocurrency. Let us take a look at a few of them. 

Notable Cryptocurrencies, working system and revolutionary Impact

  1. Bitcoin (BTC)

Bitcoin (BTC) is a revolutionary cryptocurrency with a market value of over $1.3 trillion. Satoshi Nakamoto, an unknown creator, introduced it in 2009, and since then, Bitcoin has grown in fame, use and worldwide acceptance.

In its inception, Bitcoin had no recorded cost price because no one was willing to place a premium on it. However, the first-ever sale of Bitcoin was on October 12, 2009, when a Finnish developer, Martti Malmi, who worked on the project, sold 5050 BTC for $5.02, making a single unit worth $0.0009. 

In May 2016, a single Bitcoin sold for around $500. As of the first quarter of 2024, one bitcoin is worth between 65,000 and 70,000 in dollars, depending on the volume of the trade in the day. 

Blockchain Technology

BTC, as well as many cryptocurrencies, are based on blockchain technology, a ledger that records transactions over a network of several thousand computers. Bitcoin remains intact and secure from scammers because updates to distributed ledgers must be proven using a cryptographic technique, a process that is called proof of work. Blockchain transactions create a link connected (chained) to several blocks of existing transactions. This concept forms the basis for the word blockchain. It is such that when miners create a new block, the information on the old block links cryptographically to the new block, so it is impossible to alter the new block because of the chain connection between all these blocks.


Revolutionary Impact and Transitions of Bitcoin

The world’s first real-life BTC transaction was on May 22nd, 2010, when Laszloy Hanyeez ordered two pizzas for 10,000 BTC, the equivalent of 25 dollars at retail. Many nations and organizations have publicly endorsed this revolutionary cryptocurrency, while others still find its adoption very challenging.

El Salvador adopted Bitcoin as a legal tender in 2021. Ukraine has also used this opportunity to raise funds amidst its crisis, raising more than ten million dollars to fund the needs of its distressed citizens and military personnel. All of this took place within the first week of posting the country’s crypto wallets. Iran has also been able to make successful cryptocurrency transactions worth billions of dollars using BTC to bypass financial sanctions placed upon the country by the US government.

  1. Ethereum (ETH)

History of Ethereum

Vitalik Buterin, a 19-year-old computer programmer and Bitcoin Magazine co-founder released a whitepaper in 2013 proposing a highly flexible blockchain that could support virtually any transaction. In 2014, Vitalik worked with Gavin Wood, Charles Hoskinson, Anthony Di Iorio, and Joseph Lubin, who co-founded the company with him. 

They crowdfunded the development of the Ethereum protocol after a sale of $18 million in pre-launch tokens. Ethereum was announced at the North American Bitcoin Conference in Miami in January 2014. In 2015, the first public version of the Ethereum blockchain launched in July, and smart contract functionality began to roll out on the Ethereum blockchain.


Market Cap and Capacity of Ethereum

Ethereum is a cryptocurrency that sits next to Bitcoin, with a market valuation of approximately 430 billion dollars and over 120 million ETH tokens in circulation. Ethereum is well-known for its digital currency, ether (ETH), which uses blockchain technology to create reliable public digital ledgers. 

Although Bitcoin and Ethereum have similar features, they have distinct long-term objectives and limits. Ethereum operates a decentralised computing strategy that can host several independent applications. Its open-source programming facility allows it to exist in a way that is not owned or operated by a single individual. Notably, in September 2022, Ethereum switched from proof of work to proof of stake

As a cornerstone, Ethereum serves as the foundation for a wide range of emerging technical innovations based on blockchain technology. Ethereum allows users to deploy their creations of permanent and unbreakable decentralised applications onto it, with which they can interact. Ethereum has the unique ability to build and execute smart contracts, which enable a vast ecosystem of applications on Ethereum, such as stablecoins (currencies pegged to the dollar by smart contracts), decentralised finance (DeFi) apps, and other decentralised apps (Dapps).

Future of Ethereum 

Ethereum has a very great future because of the future of cryptocurrency. It also has factors that have given it an edge over many others, including its constant upgrading and its open-source facility, which allows others to suggest improvements to its network. Ethereum shows excellent potential in the world of finance (be it personal or corporate) and even in many aspects of our evolving world.

How to buy Ethereum 

Investors or traders can buy ETH on almost any cryptocurrency exchange platform, making it easy for anyone to acquire a portion of the world’s second-biggest cryptocurrency. Numerous cryptocurrency exchanges support Ethereum, including Coinbase, Kraken, Gemini, Binance, and many others.

  1. Litecoin 

Litecoin was made public in 2011 by Charlie Lee, a former Google Engineer. In his exposition, Litecoin is considered the silver of Bitcoin’s gold, more like a twin pack of Gold and silver. Litecoin is a popular investment opportunity for many investors, not because of its complex functionality but because it is considered a long-term investment, just like every viable investment.

It features many similar functions, just like Bitcoin, although it has its own designated algorithm. Its mission is to hold a place in the day-to-day transactions of many, and this is proven true with its faster processing time compared with Bitcoin.

With a market cap of over 6.3 billion dollars and a daily trading volume of over 600 million dollars in the first quarter of 2024, you can buy or sell your Litecoin on any of the recognised exchange platforms in your region. However, there are a number of US-registered exchange platforms, such as Coinbase, Binance, Gemini, etc. 

  1. Dogecoin 

Dogecoin experienced a boom in 2017 and surpassed a $1 billion market cap in 2017 when crypto experienced a bull run. In 2019, the news of Dogecoin’s listing on the Binance exchange platform split the faces of its enthusiasts. In that same year, controversial Tesla owner Elon Musk publicly endorsed Dogecoin when he tweeted that he had been working alongside Dogecoin developers to speed up transaction speed and reliability. 

Moving to the first quarter of 2024, Dogecoin’s market valuation is approximately 22 billion dollars, and you can get your share of this meme coin by creating an account on any of the A-list crypto exchange platforms like Coinbase, Binance, or Robinhood brokerage

  1. Solana

Solana has outperformed many notable cryptocurrencies in the first quarter of 2024, ranking as the fourth most notable cryptocurrency. Meme coins emerged as a significant trend in the first quarter of 2024, and the Solana ecosystem is taking the lead in this buzz because of its user-friendly open-source technology that allows other developers to build their projects using the codes easily.   

Solana was founded in 2020 by Solana Labs, a company owned by Anatoly Yakovenko and Raj Gokal. Since its inception, it has witnessed outrageous growth, like its reputable 120-time increase in value in 2021. Solana is reputed for its ability to handle a lot of transactions at a cheaper and faster rate. This makes it a go-to ecosystem for many who cannot afford the gas fee for the Ethereum blockchain. Solana uses an improved version of Proof of Stake called Proof of History, a technology that uses hashed timestamps to validate transactions over the blockchain. 

As of the first quarter of 2024, Solana’s lead token SOL has a market cap of approximately 85 billion dollars and a 24-hour volume of 8 billion dollars. This ecosystem has a very bright future and is anticipated to trade its chief token SOL at over 1000 dollars by the end of the year, even though it only trades at approximately 200 dollars as of the first quarter of the year.

The advantages of investing in cryptocurrencies

  • Inflation prevention: Because FIAT currencies are always printed and because of several financial circumstances that surround FIAT money, there is a strong probability that the increase in the supply of FIAT currency will drastically exceed the quantity of cryptocurrency in circulation.  This will result in inflation. However, in the case of a cryptocurrency such as bitcoin, there are around the equivalent of 21 million bitcoins in circulation. Numerous additional cryptocurrencies operate in the same way. This indicates that the value of cryptocurrencies will continue to rise in order to keep up with the market, thereby preventing inflation.
  • Transactional rate: When it comes to moving cash to acquaintances, family members, or business companions in another nation, cryptocurrency transactions are one of the few that move at the rate of light. 
  • A user can complete Crypto transactions in minutes, and I’m guessing that if you live in our ‘get it quick’ environment, you can’t stand any activity that wastes your time without a reason.
  • Decentralisation: The decentralised method in which cryptocurrency operates is the foundation for cryptocurrency’s distinctiveness. It ensures a secure and confidential transaction. 
  • Accessibility: Your crypto transaction can be on the fly with a device such as a laptop or a smartphone and an internet connection. Traditional financial institutions may exhaust you with their time-consuming paperwork process for all types of verification. The ease with which you can transact using cryptocurrency is a significant advantage. 
  • Safe and reliant: You can only access your assets with the secret phrase to your crypto wallet. You can only retrieve your funds if you remember your key. While this may sound frightening for many people who find digital passwords challenging to remember, this demonstrates that cryptocurrency security is more than just a buzzword. What good is security if everyone can get in? Take advantage of the various methods for keeping your private key secure.

Risk involving Crypto-currency

  • Volatility: Crypto investments come with extreme volatility, with extreme highs and lows. A tweet from Elon Musk can lead to a huge drop in the value of your precious asset. 
  • Regulation Uncertainties: Due to cryptocurrency’s decentralised nature, government regulations around the evolving crypto world haven’t been as intricate and will need more reviews as time goes on.
  • Security issues: If you choose to trade unverified cryptocurrency assets, you might fall victim to a scammer. Hence, you must do thorough research before investing in crypto-currency using any exchange platform that verified Investors do not recommend.
  • Technical (retrieval of private key): As long as you can vividly recall your private key, you should be confident that your cryptocurrency is safe. However, if you have an issue keeping tabs on information like your passkeys, then investing in cryptocurrency poses a potential risk. A crash or loss of Your storage system, like your hard drive, where you store your secret phrases, can also lead to a considerable loss. 

However, there are third-party private key custodians like Fidelity Digital Assets that can help you store your private keys so that you don’t lose them even if you forget or crash your hard drive.

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