SEO - How to Increase Traffic to Your Website Using SEO

Introduction to search engine optimization

The abbreviation SEO means “search engine optimisation,” which involves enhancing website traffic and brand visibility through unpaid search engine results. Although online platforms like paid advertising and social media can also bring traffic, search engines remain the primary driver of organic online visitors.

SEO is not solely focused on search engines; it also involves understanding users’ search queries, preferences, and desired content. Connecting with your audience by providing the solutions they seek online is essential. One side of the SEO coin is comprehending your audience’s interest, while the other is ensuring that search engine crawlers can easily find and comprehend your content.

What are organic search engine results?

According to Google, organic results are listings that appear on Google Search for free when relevant to search terms, while Non-organic search results are paid advertisements.

Organic traffic refers to visitors who visit a website through unpaid, natural, and non-advertising sources. These visitors find the website through search engine results when they search for specific keywords or phrases related to the website’s content. In other words, the website’s search engine optimisation (SEO) efforts, content relevance, and visibility in search engine rankings drive organic traffic. Organic traffic is a valuable and desirable source of website traffic because it shows that visitors are genuinely interested in the site’s benefits.

Search Engine Optimization: Direct Traffic vs Organic Traffic

Direct traffic refers to users directly typing a URL or using a bookmark to access a website, while organic traffic comes from search engine results. Differentiating between the two is essential for accurate website traffic analysis. 

SEO - Direct traffic vs organic traffic

Importance of Search Engine Optimization to Website Traffic

Search engine optimisation (SEO) is a valuable online marketing strategy that, when implemented correctly, can provide long-term benefits. By creating quality content that targets the right keywords, your website’s traffic can grow organically over time. In contrast, advertising requires ongoing funding to bring visitors to your site. Optimizing your website can improve its search engine indexing and result display.

Let’s take a look at a few benefits of SEO:

  • Increased Organic Traffic: SEO helps improve a website’s visibility in search engines, leading to higher organic traffic from relevant users.
  • Better User Experience: Optimising your site for SEO also enhances the user experience, making it easier for visitors to navigate and find what they need.
  • Improved Credibility and Trust: Higher search engine rankings build trust and credibility among users, as they often perceive top-ranking websites as more reliable.
  • Cost-Effectiveness: SEO provides a cost-effective marketing strategy compared to paid advertising, as organic traffic doesn’t incur direct costs per click.
  • By optimising for specific keywords, businesses can effectively reach their target audience with SEO.
  • Long-Term Results: SEO efforts, when done correctly, can provide lasting benefits and maintain a website’s high rankings over time.
  • Beat Competitors: A well-optimised website is more likely to outperform competitors in search engine results, gaining a competitive edge.
  • Mobile-Friendly Optimisation: SEO encourages mobile-friendly design, ensuring your site appeals to the growing number of mobile users.
  • Insight into User Behaviour: SEO tools offer valuable data and insights about user behaviour, enabling businesses to refine their strategies.
  • Increased Conversion Rates: As SEO improves the user experience and targets relevant audiences, it can lead to higher conversion rates and more customers.

Also Read- WHAT THE FUTURE HOLDS FOR SEO: Ways to rule Google’s rankings in 2024.  

How to use SEO for your website 

To optimise a website’s performance on search engines, there are three types of SEO to consider: on-page, off-page, and technical SEO.

  • On-page SEO involves optimising your website through internal links, fixing broken links, creating high-quality content, and effectively using keywords and title tags.
  • Off-page SEO establishes authority by gaining attention from other websites through backlinks and social media platforms like Facebook and Twitter.
  • Technical SEO optimises your website for search engines by improving page speed and ensuring a positive impression.

By implementing these strategies, you can cater to the algorithms that influence your website’s search rankings and maintain a favourable position.

Nine points that integrate these three main types of SEO:

  • Find the Right Words (Keyword Research): Figure out the words and phrases people use to search for things related to your website. Use tools like Semrush, Google Trends, Google Search, Consoles, Rank Tracker, Moz, and SpyFu to discover popular and relevant keywords that match your content.
  • Make Your Pages Look Good (On-Page Optimisation): Improve the titles, descriptions, headings, and website addresses to match the keywords you found. This helps search engines understand your website’s niche. Include specific keywords related to your website’s priority in your domain name to help search engines understand your site’s focus.
  • Create Awesome Content (Quality Content): Write engaging and helpful content that people will enjoy reading. Use the keywords naturally in your writing, but don’t overdo it or make it sound weird. 
  • Work on Mobile Phones (Mobile-Friendly Design): Ensure your website feats well for mobile phones and tablets. Many people browse the internet on their phones, so it’s important that your site gives a great user experience and is easy to use on smaller screens.
  • Make Your Website Faster (Site Speed Optimisation): Speed up your website’s loading time so visitors don’t have to wait too long. This will make them happier and improve your chances of ranking higher in search results.
  • Get Others to Link to You (Link Building): Get other reputable websites to link to your content. When other sites link to yours, it signals to search engines that your website is valuable and trustworthy.
  • Fix Technical Issues (Technical SEO): Regularly check for any technical problems on your website that might prevent search engines from understanding it properly. Fixing these issues will help search engines find and rank your pages.
  • Be Visible Locally (Local SEO): If you have a local business, optimise your online presence in local directories and Google Maps for your Business. This will help people in your area find your business easily.
  • See How You’re Doing (Monitor and Analyse): Use tools to see the number of your site’s visitors and which pages are most popular. Analyse this data to understand what’s working and what needs improvement. Some relevant, up-to-date tools are Google Analytics, Matomo (formerly Piwik), Clicky, Hotjar, SEMrush, and Crazy Egg

Achieving results with SEO requires patience and dedication, as it is not a solution that provides instant gratification. Following the steps above and being patient will increase your chances of getting more visitors to your website and growing your online presence.