cover imagery, texts by the left: Garyvee's social media as a social media experts while the left side is fllled with several social media platform logos

If you are familiar with the social media and marketing space, it’s almost guaranteed that you have heard of Gary Vaynerchuk. For those who don’t know, Gary Vaynerchuk, fondly known as GaryVee, is a charismatic entrepreneur, social media guru, and motivational speaker who has revolutionised how we perceive social media marketing. GaryVee has inspired millions, including me, to embrace our entrepreneurial spirit and harness the power of social media to make money.

In this blog, we’ll explore Gary Vee’s vital information and strategies for generating revenue through social media, sprinkled with his signature wit and wisdom. While not verbatim, the insights presented here culminate in thorough research and a compilation of Gary’s profound advice over time. Join us as we delve into the world of social media entrepreneurship, exploring the strategies that have made GaryVee a formidable force in the digital landscape.

1 Start Small, Start Now

In his famous book “Crushing It,” Gary Vee emphasises “making your passion your job”. Be yourself, embrace your DNA, work really hard, and never think about quitting or taking breaks. The ability to be patient and flexible, capitalise on every opportunity, and put your family first.

One of my favourite quotes from him is, Even if your ambitions are huge, start slow, start small, build gradually, build smart.” This is one of my favourite quotes from him. — GaryVee

It’s advisable to take those little steps and focus on what truly matters. Monetising on social media requires patience. Before focusing on making money, ensure you have an idea of things like:

  • What’s my passion? Identify something you have an interest in. 
  • Research competitors who are doing something similar; it indicates a market for your idea.
  • Create a key customer persona and understand their digital habits.
  • Register your brand on social media platforms.
  • Develop a content posting plan that resonates and solves problems for your potential customers.
  • Continuously work and reinvent your approach.

2. Be Authentic and Create Quality Content

Imagery showcasing Gary Vaynerchuk

GaryVee evangelises “authenticity” as the path to social media success. He advises against creating content solely to attract followers and instead suggests “focusing on helping rather than selling”. In his words, “The more real you are, the more people will be drawn to your Brand.”  Additionally, he encourages putting out quality content every day and engaging with your audience around it.

Stay true to your personality and values to attract an engaged and loyal audience. Whether it’s videos, posts, or podcasts, ensure your content is informative, entertaining, and adds value to your followers’ lives. As Gary Vee puts it, “The best content marketing strategy ever is to CARE.” Let people see that you genuinely care about their growth and the outcome of your products and services. 

Embrace your DNA, be yourself, put out awesome content, and people will be interested in what you have to say.”

Gary Vaynerchuk 

3. Identify Your Platform(s)

Gary Vee advises against spreading yourself too thin across all social media platforms. Instead, he suggests identifying the platforms that align with your target audience and focusing your efforts there. He famously said, “Don’t try to be on every platform and pick the ones that resonate with you.

Whether it’s Instagram, TikTok, LinkedIn, or YouTube, each platform has unique strengths, and understanding your audience’s preferences will help you tailor your content accordingly for maximum impact and help you make money on social media.

4. Engage and Connect with Your Audience

GaryVee reminds us that “Engagement is the currency of social media” and that engaging with your audience is crucial for building meaningful connections and loyalty. Respond to comments and clarify questions to participate actively in discussions about your area of expertise.

GaryVee is known for his “1.80 strategy,” where he leaves his two cents (a genuine comment) on the top nine posts of ten different relevant hashtags every day. This approach allows him to connect with people who share similar interests and expand his reach organically. The video below is a clip of Gary Vee explaining the idea.

You can find the full vlog here.

5. Patience and Consistency Are Key

One of Gary Vee’s most famous phrases is, “Don’t expect results overnight; this is a long game.” Establishing a solid social media presence and making money from it takes effort and commitment. Consistency in posting high-quality content is essential for gaining traction and growing your audience.

Avoid getting disheartened by slow growth or initial setbacks. Keep pushing forward and refining your strategy as you learn from your audience’s feedback. As Gary Vee says, Don’t overwhelm yourself because someone is doing something you like or love

6. Diversify Your Revenue Streams

Gary Vee strongly advocates diversifying income streams beyond traditional advertising. He suggests exploring various monetisation avenues, such as merchandise, digital products, courses, consulting, and sponsored content.

Diversifying your income sources can lessen your reliance on a single source of income, making your business more resilient and adaptable to changes in the social media landscape. You might want to check out this blog post, “How do you diversify your revenue streams in a volatile market? 

7. Offer Value First, Then Monetize

Woman shopping in thrift store from freepik

Jab, jab, jab, right hook,” is a phrase coined by GaryVee, which essentially means providing value to your audience first before asking for anything in return. 

Some refer to this approach as the 80/20 rule, where 80 per cent of the time is devoted to offering valuable content that isn’t directly related to the business’s products and services. Aspire to build relationships with the audience. The remaining 20 per cent can be dedicated to publishing promotional content, ensuring that it is noticed and well-received by the engaged audience.

By continuously providing helpful information, you can gain credibility and position yourself as an authority in your field. So, once you’ve cultivated a loyal and engaged community, you can tactfully introduce your products or services. GaryVee’s approach is about building long-term relationships and creating win-win situations for both the creator and the audience.

8. Embrace Automation of Processes

Gary Vee firmly believes in having systems in place and executing tasks as quickly as possible. E-Mail Automation is a vital way to scale your social media brand efficiently. 

Here’s some potential advice on e-mail marketing from GaryVee:

  • Build and Segment Your E-mail List: GaryVee advocates for building a solid e-mail list of engaged and interested subscribers. He stresses the importance of segmenting your list based on various factors such as interests, behaviours, or demographics to deliver more targeted content and offers.
  • Provide Value in Every E-mail: GaryVee advises against bombarding your e-mail subscribers with constant promotions. Instead, deliver valuable content and insights in every e-mail you send. 
  • Personalisation and Customization: Personalise your e-mail campaigns to make them feel more tailored to each recipient. Utilise their names, include personalised recommendations, and send targeted messages based on their interactions with your brand.
  • Test and Optimise: GaryVee emphasises constantly testing and optimising your e-mail campaigns. Experiment with different subject lines, content formats, and call-to-actions to identify what resonates best with your audience.
  • Use E-mail as a Relationship-Building Tool: GaryVee sees e-mail as an opportunity to build meaningful relationships with your audience. Engage with your subscribers by responding to their inquiries, addressing their concerns, and making them feel valued.


GaryVee’s 8-step strategy for making money on social media is a blueprint for success in the digital age. By being authentic, understanding your audience, engaging consistently, and diversifying revenue streams, you’ll be on your way to turning your passion into profit. Remember, it’s a marathon, not a sprint, and with Gary Vee’s advice and your unique voice, you’re well-equipped to thrive in the dynamic world of social media entrepreneurship. As Gary Vee would say, “Go crush it!”