It is highly likely that before you begin pitching your business to a group of investors, your PowerPoint slides are the first point of contact as you address them. While some argue this doesn’t matter, it is quite the opposite when you pitch amidst fierce competition, as every aspect counts towards the investors’ decision.

PowerPoint is a lifesaver tool for many businesses and individuals because it helps create a compelling presentation. However, like any sharp tool, if not used properly, it can lead to a regretful pitch due to its ineffective use.

Below are seven vital nuggets that can elevate your PowerPoint presentation to the next level of excellence and professionalism:

1. Create contrast with a dark background and light text.

The choice of a dark background exudes an aura of seriousness and elegance, effortlessly complementing the light text for enhanced visibility and readability. This combination creates a sense of class and ensures that users can engage with the content comfortably. Prolonged exposure to a bright background may strain the eyes of many individuals, leading to discomfort and potential readability issues. Therefore, a dark background perfectly balances aesthetics and functionality, offering a visually appealing and user-friendly experience. 

The presentation can be seen clearly because it has a black background and white text.

2. Leave a lasting memory with your logo or business name on the front page.

Ensuring your business remains unforgettable is essential to leave a lasting impression on your investors and board members. Investing in a well-designed logo and choosing a catchy company name can help you achieve this because they can be game-changers. However, the key lies in creating these assets and ensuring their visibility and prominence during presentations. Placing them strategically on the front page of your pitch or proposal ensures that they stand out, capturing your audience’s attention from the get-go. Combining a compelling logo and an unforgettable business name with strategic placement will pave the way for a memorable and impactful encounter with your stakeholders.

3. Use fewer animations when displaying text.

Simplicity and impact are critical when crafting your presentation for mature individuals, boards of organizations, CEOs, and industry giants. Focus on clear and concise messages, avoiding unnecessary GIFs or animations. Keep the content streamlined, highlighting key points, benefits, and results. Use data and evidence to back your claims, and ensure the visual design is professional and elegant. Emphasize how your proposal addresses their specific needs and challenges. Utilize compelling visuals and compelling storytelling to engage and persuade your audience. Remember, a straightforward and impactful presentation will resonate best with such audiences.

4. Use a clear, sans-serif font. 

In addition to Montserrat and Times New Roman, other ideal fonts for professional presentations include Arial, Helvetica, and Calibri. These standard sans-serif fonts offer simplicity, readability, and versatility, ensuring your pitch is easily comprehended. Consider using Georgia or Garamond as a serif option for a touch of elegance. 

The picture has several kinds of San Serif fonts.

However, be cautious with decorative or overly elaborate fonts, as they can distract and hinder readability. Remember, consistency in font usage throughout your presentation promotes a cohesive and polished look. Prioritize legibility and professionalism, as they will leave a lasting impression on your audience.

5. Stick to one point per page. 

Effectively conveying your pitch requires balancing providing sufficient information with avoiding overwhelming your audience. While showcasing your intricate understanding is crucial, excessive content can disengage listeners. Instead of cramming multiple bullet points onto one page, opt for simplicity with one point per page. Ensure that additional points support and contribute to the main message being presented. This way, your presentation becomes more focused, clear, and easier to follow. Engaging visuals and concise supporting statements can supplement your main points, keeping the audience attentive and interested. Remember, less can be more, especially when communicating with boards, CEOs, and industry giants who value concise and impactful messages.

6. Incorporate pictures, graphs, and flowcharts. 

Visual content holds a decisive advantage over lengthy text, as a single image can encapsulate volumes of information. Engaging and captivating, images, graphs, and flowcharts can convey messages effectively, often surpassing the impact of words alone. By incorporating visual aids into your pitch, you enhance audience interest and project a sense of professionalism and efficiency. Visuals streamline complex ideas, making them easier to grasp and remember, thus fostering better communication. As you present to your audience, leveraging the power of visuals can leave a lasting impression, facilitating understanding and connection with your message.

Graphs for PowerPoint Presentation

photo credit- ‘Graphs for Powerpoint Presentation’ – pinterest

7. Limit your presentation to under 15 slides. 

When you pitch, you do not want to give too much information at once. Instead, you want to find the right balance between giving them enough information and keeping their attention.  Understandably, most pitches tend to fade from memory, lost in the sea of forgettable presentations. Avoid drowning your audience in exhaustive PowerPoint slides filled with endless text that makes it difficult to stand out.

Instead, craft a pitch that is remarkable and memorable. Focus on developing a neatly presented and brief pitch that resonates with your audience. Engaging visuals, compelling storytelling, and brief points will help leave a lasting impact. Emphasize the core benefits and unique selling points, making your pitch exciting and easy to remember.

Remember, less is often more. Make your pitch stand out from the rest by being short and interesting. This will help people understand what your proposal is all about and be inspired by it. Doing so increases the chances of success and long-term recall, setting yourself apart from the sea of ordinary pitches. 

Final Note 

In conclusion, mastering PowerPoint for an outstanding pitch is crucial to making a lasting impression on investors by using a dark background, incorporating a memorable logo, and employing clear fonts and visuals. 

Every pitch is a step forward, and as long as you continue to learn and pitch, you will become more familiar with your presentation, building confidence along the way.

Kudos to you for making it this far!