Category: business tips Page 1 of 5

How to Start Your Real Estate Business with What You Have

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Introduction to Starting Your Real Estate Business

Starting a real estate business can be very intimidating when you don’t have a lot of money to invest in it. In fact, the thought of starting a real estate business when you are broke can be so disheartening that you will dump your ambitions of becoming an entrepreneur or a business owner.

The real estate business sphere is an ever-booming sector that has made many rich and still does. It’s a very fruitful field with opportunities for many, ranging from buying properties to their full development, leasing, and selling. All these are viable streams in the sector, and the easiest way to be involved in this business is to have a huge amount of capital that you can invest in the sector. This, however, does not mean it’s the only way to invest in the real estate sector. 

Cash is not the only thing that you can bring to the table; your skill, time, and even professional expertise can help you acquire a portion of the wealth in this booming sector. Let’s look at a few ways to take advantage of this fruitful sector and earn an income without breaking the bank, even if all you have is your knowledge or a relevant certificate. 

How to secure a position in the Real Estate Business

  1. Discover your niche

In the real estate business, there are specific niches in the market you can choose to focus on, and the number you can carve out for yourself is endless. However, when choosing a niche for yourself, especially when you do not have huge capital or even anything to invest in the sector to begin with, your options might be limited. This does not mean that the remaining options are not still able to help you scale up until you can raise enough funds to enter the deeper part of the sector. Let’s look at a few niches in the sector:

  • Location-based real estate

This involves narrowing down on a particular neighbourhood, town, or county. This will help you provide deep knowledge of that area to customers who might be willing to purchase or lease a property there. 

  • Demographic Real Estate 

This involves rendering your real estate business service to a particular group of people, such as first-time buyers, celebrities, military personnel, etc. This is an excellent opportunity to get a referral from those who have patronised you since you started your business.

  • Property rental real estate niche

According to the National Multifamily Housing Council, at least 44 million households in the United States rent their houses. This means that landlords who have properties will contact you if you decide to work hard and be prominent in this niche. You will also constantly get offers because it’s easier and more affordable to rent than to buy a property. 

Other real estate niches are Agriculture, New construction, Ageing and Historic properties. 

  1. Write a business plan for your real estate business.

Do not forget that even though you are starting with what you have right now, which could even be nothing, it doesn’t mean that you will remain like that forever. This means that you have to ‘plan to get big‘ and not ‘get big to start planning‘. 

Having a concrete business plan will help you go from where you are to where you plan to be. A business plan also helps you be able to confidently pitch your business goals to anyone who might be willing to put some dollars into the success of your business. A proper business plan will definitely provide answers to the vision, core values, uniqueness, and business model of the company you are willing to run. 

Have a BUSINESS PLAN FOR YOUR REAL ESTATE BUSINESS

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  1. Find a Mentor 

Learn from a professional around you, send your dream realtor a gift, and ask for a time in his or her schedule to grab a Coffee. It is true that the more you learn, the more you will earn. A mentor walks you through the process and can save you a tonne of losses or problems that can arise from making the wrong deal. 

If you plan to get to the top, you will need to build strategic relationships with people who have gone before you and have a track record of profiting from the business. Some mentors have built a brand that cannot take business deals below a profit margin. They might just recommend you to such clients, and a referral from one industry figure can be a breakthrough for you. 

Have a Mentor for your REAL ESTATE BUSINESS

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  1. Get on social media even if you cannot maintain a website.

One way to increase your potential for securing new customers is to meet new people. A social media account that is not only built around your business but also around your person puts a face to your business, especially in its infancy, and allows customers to trust you better. Don’t be a 21st-century businessperson who isn’t tech-savvy. Be bold and energetic, talk about your business, and land more customers. 

  1. Get into Partnership

If you have a big idea, you will need a lot of money. However, with a great business plan, convincing experience, and a good proposal, you can secure a partnership with someone or a group of people who are willing to invest in a real estate business. This will mean that the angel investor(s) will fund the business while you manage and operate it. 

A big mistake is to enter into a partnership without discussing how you will share profits with your investors. This will ruin the company’s future, and if it doesn’t, it will cause a lot of contention as the company grows. So talk about it before starting off, and if you have already started the business, it’s not bad to do that now. 

A partnership could also mean that you will work with different professionals who are your friends or business partners to develop a property. Then, after selling the property, you will pay them for their service and give them a share of the profit as compensation. 

  1. Be an affiliate

An affiliate is more like a middleman or woman who helps sellers locate buyers or the other way around. The amazing thing about affiliate marketing is that you don’t get to do anything so expensive other than reach the realtor or seller directly and agree on a percentage commission on any invited customer who buys leases or rents. There are other online affiliate realtors like Realtor.com, All Things Real Estate, Avail.co, and Foreclosure.com that pay you for any customer who patronises using your designated affiliate link. 

  1. Sell properties for desperate sellers.

There are many reasons why people choose to sell their properties urgently, such as bankruptcy, divorce, relocation, or diversification of funds into a very promising business deal. This, however, can be complex because a desperate seller might be selling a huge problem to you. The way to avoid this is by doing a diligent search on the reason the seller wants to sell so desperately and having done that, you can reach out to people who will be willing to buy or borrow some funds to buy the property and refurbish it so that you can give them back the capital and an interest after selling it. 

  1. Build relationships with your customers.

Don’t forget that the most effective referral is one that comes from someone who has patronised your business. They are your strongest advocates in the business world for your next customer, especially in a business field like real estate, where a false deal can lead to a loss of millions of dollars.

Follow up on your customers, constantly send them emails, and even if they haven’t patronised you, you already treat them as though they have. This will give you a long-term thinking faculty. A good way to follow up with customers is to employ a CRM tool

Also, Read – Understanding Customer Relationship Management 

Final Note on Real Estate Business

Achieving success in real estate is not merely a matter of getting rich quickly; rather, it is a long-term endeavour. In order to achieve success, you need to be willing to put in the effort and continue to develop by continuously acquiring new knowledge.

Customer Relationship Management (CRM) for Business Success

In the words of Vince Lombardi, It takes months to find a customer and seconds to lose one.” This is why businesses aim to create a successful venture where they exceed customer expectations, generate revenue, and build lasting relationships. To achieve this in today’s competitive world, it’s crucial to follow Customer Relationship Management (CRM) practices. These practices include:

  • In-depth Customer Research
  • Effective Communication
  • Feedback Mechanisms
  • Incentives and Rewards
  • Crafting Memorable Customer Experiences
  • Interactive Engagement

To ensure customer satisfaction and loyalty, it’s important to implement effective practices that can lead to increased profitability and business growth. In this blog post, we’ll dive deep into the CRM process, covering its significance, key steps, and tips to help your organization make the most of its benefits.

In this blog post, we will cover the following sections:

  • Understanding CRM
  • Notable CRM Platforms
  • The Importance of CRM
  • Preparatory Steps for CRM
  • Key Steps in the CRM Process
  • Practical Tips for Implementation

Now, let’s proceed with the content:

Understanding CRM

Customer Relationship Management (CRM) is a way of building good and long-lasting relationships with customers and potential customers. People want personalized experiences, so companies use automation and personalised communication to meet this demand. 

Today, we have access to CRM tools and platforms that let us personalise interactions. For example, when we buy something on websites such as Alibaba, Amazon, or Shopify, we receive personalised “Thank You” emails. When we log back into the website, we see products and get recommendations based on our preferences and history, which is remembered by the CRM platform. Companies use different techniques and tools to improve customer interactions and build loyalty, all with the goal of increasing sales.

Notable CRM Platforms: 

There are various CRM platforms are available, each with unique features. Here are a few noteworthy options:

  • Salesforces: This is known for its powerful features and ability to scale with your business.
  • HubSpot: This is a great choice if you’re looking for a suite of tools to help with marketing, sales, and customer service.
  • Zoho CRM: On the other hand, it is known for being affordable and offering a range of customisation options.

The Importance CRM

1. Personalised Customer Service: 

CRM processes are in place to ensure that customers receive a tailored experience unique to their preferences and needs at every interaction and touchpoint. This leads to a positive and satisfying customer experience. For example, Amazon’s personalized product recommendations are based on the purchase history of each customer, thus providing an enjoyable shopping experience.

2. Data-Driven Decision-Making: 

CRM systems are highly effective tools for businesses to collect and analyse valuable customer data. By leveraging this data, companies can gain significant insights that can influence strategic decision-making and inform marketing initiatives. For example, Netflix uses CRM data to power its recommendation engine, which suggests movies and series to viewers based on their viewing history and preferences. 

This data-driven approach enables businesses to deliver personalised experiences to customers, strengthen customer relationships, and drive revenue growth. You should read more details on how Netflix use CRM

3. Increased productivity:

CRM solutions offer a range of features that can help your team be more productive. One major benefit is the automation of repetitive tasks and workflows. This can free up more time for your team to focus on more strategic initiatives. For instance, you can automate email marketing campaigns to nurture leads while simultaneously saving your sales team time. By using CRM software, you can also streamline your sales processes, such as lead management, deal tracking, and pipeline management. Additionally, CRM solutions can provide valuable insights into customer behaviour and preferences, which can help you make informed business decisions.

4. Increased Sales and Revenue: 

Customer Relationship Management (CRM) data-driven marketing and sales initiatives have a significant impact on businesses. When companies use CRM data, they can better understand their customers’ preferences and needs. By offering discounts based on specific client preferences, online retail stores, for instance, can attract more customers and improve their conversion rates. This, in turn, leads to increased sales and revenue growth. 

Businesses can also personalise their marketing campaigns to target their ideal customers more effectively. As a result, customers are more likely to feel valued and understood, which encourages them to make purchases. This personalised approach to marketing can increase customer loyalty and retention rates, which are critical for long-term business success. 

Preparatory Steps for CRM

Before delving into the CRM process, there are two crucial preparatory steps that businesses must complete:

  • Market Research on the Customers 

A good understanding of the target market will make it easier to determine whether the business is profitable, sustainable, and viable in the chosen setting. The information on our blog posts can help you learn more. You can access one of them by clicking this link

  • Customer Research 

Conducting thorough customer research provides valuable insights into their interests, preferences, and behaviours. It also helps identify competitors offering similar services to your customers, enabling you to differentiate your offerings, refine communication, establish your brand, and create effective marketing strategies.

Key Steps in the CRM Process

1. Reach Out To Potential Customers: 

At this point in the customer relationship management (CRM) process, you are tasked with locating individuals or businesses that have the potential to become your clients and initiating communication with them. It entails making a first impression, ensuring that it is worthwhile for them to invest their time in, and motivating them to want to move on to the second CTA. 

When it comes to finding potential customers, it’s important to make a good first impression and convince them that it’s worth their time to learn more about what you have to offer. This is the first step in customer relationship management (CRM), and it involves reaching out to individuals or businesses that could become your clients. The goal is to motivate them to take the next step and move forward with your product or service (the second CTA). 

This entails intentionally raising brand awareness among a wider audience for your products or services through marketing campaigns that target the channels where that audience can be found. It is important to segmentize your audience into distinct groups based on the following characteristics including:

  • Age
  • Gender
  • Fears and difficulties
  • Hobbies and Interests 
  • Salary/ Income 

Tailoring marketing efforts is crucial to effectively reach potential customers and get them interested in your content. For instance, if you own a skincare company and want to build an email list, it’s important to make a good first impression. You can do this by captivating your potential customers with high-quality visuals and content. To encourage them to subscribe, you can offer two free e-books as incentives. One e-book could be about treating acne naturally, and the other about building a career in skincare. If a potential customer chooses to learn more about acne, you can send them an email with the acne e-book shortly after.

The CRM platform is essential for personalized marketing campaigns. Amazon is known for collecting customer data, including purchase history, browsing habits, and reviews. This data is used to personalize product recommendations and target customers with relevant marketing campaigns.

Tips: 
  • Use targeted social media advertising or Google to reach potential customers. 
  • Create visually appealing ads that showcase your offering or brand’s latest.
  • Leverage demographic and interest-based targeting to reach people more likely to be interested in your products. 

By doing this, you are effectively contacting potential clients who, had you not taken this action, might not have been familiar with your brand.

2. Customer acquisition

Acquiring customers is the process of convincing potential buyers to take the first step towards becoming a paying client. This is a necessary milestone in converting prospects into paying clients. 

The aim is to turn prospects into paying clients by utilising various marketing strategies and tactics, where you attract potential buyers, introduce them to their brand, communicate the value of their products or services, and motivate them to make a purchase. These effective customer acquisition strategies involve understanding the target audience, creating a strong brand presence, utilising different marketing channels, and offering promotions or incentives to potential buyers.

Strategies for customer acquisition include:

  • Communication and Engagement:

 Establish reliable communication and engagement channels to win the trust of potential and current clients and earn their business. Apple does this well through various channels, including social media platforms, email marketing, and live chat support. As a result, they excel at customer engagement because you “offer care before sales” and speak to them as friends rather than pushing for a purchase. 

  • Special Offers

Entice first-time buyers with special deals, such as limited-time discounts, referral bonuses, or free delivery. Starbucks, for instance, provides various customer loyalty programs that adapt benefits and deals to individual purchasing patterns. You can offer a discount that is only available for a short period or run a special promotion to encourage visitors to your website to make their first purchase or sign up for your newsletter.

3. Conversion

Conversion is the process of turning a potential customer into a paying one. This typically involves a significant interaction with your business, such as making a purchase or completing a transaction. Before reaching this point, it’s important to validate leads based on historical data from past sales, feedback, and other insights from your CRM tool. Keep in mind that prospects often need to see your content at least seven times before they feel comfortable making a purchase, especially if it involves providing personal information like credit card details.

  • Genuine Interest: Assess whether prospects are genuinely interested in your brand products/services.
  • Purchase Intent: Determine if they plan to purchase and whether it aligns with your offerings.
  • Product Alignment: Identify if your product or service matches their needs and preferences.
  • One successful conversion example for an online retailer is when visitors add items to their shopping cart, complete the checkout process, and purchase. 
Tips

Investing in delivering excellent customer experience processes is crucial to creating a loyal customer base, which will lead to retention.

4. Customer Retention

To keep customers happy and engaged with your products or services, you need to maintain and nurture relationships with them. This is called customer retention. One way to improve customer retention is by using CRM to find better ways to offer products and services. For instance, Amazon Prime gives its customers a membership program that includes free shipping, exclusive content, and discounts. This provides ongoing value to their existing customers, which encourages them to keep shopping on the platform.

Tips
  • To engage and connect with customers, it’s important to use effective communication channels like email marketing, social media, and chatbots for real-time support. These tools allow you to stay in touch with your customers and provide them with the support they need.

5. Customer Loyalty

Customer loyalty is the ultimate goal of the CRM process, where you’ve built a robust and long-term relationship with your customers. Loyal customers continually choose your brand over competitors and often advocate for your business. 

To increase customer loyalty, you can create a reward program where customers feel valued and appreciated. Offering luxury products and services, increasing the value of your products and services, and implementing personalised promotions are ways to achieve this. For example, Starbucks Rewards offers points for each purchase, which can be redeemed for free drinks or food items. They also frequently offer their loyal members personalised promotions and early access to new products.

Tips 

Implementing a loyalty program that rewards customers for their repeat purchases and automating repetitive tasks such as sending follow-up emails and managing customer inquiries can help improve customer loyalty.

Bonus

Here are some best practices to ensure a successful CRM process:

  • Get high-quality CRM software that meets your business requirements and can grow with your business.
  • Train your team to use the CRM software effectively and get the most out of it.
  • Protect customer data and meet data privacy regulations by implementing strong security measures.
  • Keep your CRM system up-to-date by regularly maintaining it with the latest features and updates.
  • Improve your CRM process continuously by establishing a feedback loop with your team and customers.

I hope you enjoyed reading this as much as I did writing it. If you have any further questions on this topic, please feel free to drop them in the comment section. I would be delighted to provide more information.

5 Ways To Become A Self-Made Millionaire Within Five Years & Zero Capital 

Many young individuals dream of becoming self-made millionaires to afford luxurious living and pursue their passions. After all, life is meant to be enjoyed, right? I have previously written a blog post titled “Skills and traits of successful self-millionaires”. Building on that, I decided to share more insights based on my research and personal experience in another blog post for added insights. 

Self-made millionaires are individuals who have worked tirelessly to ensure their success and financial prosperity without relying on family inheritance or trust funds. According to a 2019 Wealth-X and Fidelity Investments study, two-thirds of millionaires are self-made. While this journey may be challenging, following the tips below can put you one step closer to achieving your goals.

5 Ways to Become a Self-Made Millionaire in 5 Years With Zero Money:

1. Entrepreneurship:

As someone interested in entrepreneurship, I’ve learned from reading Rich Dad Poor Dad that relying solely on earned income from a 9-5 job as a young person will lead to something other than the desired wealth creation. Instead, investing in entrepreneurship through owning businesses and startups and taking calculated risks is the way to go. A great example of this is the story of Howard Schultz, founder of Starbucks. With little initial capital, he transformed a small coffee shop into a global empire through innovation and perseverance, demonstrating the transformative power of entrepreneurship.

Tips

  • The key to starting a successful business is to identify a unique problem and develop a simple, viable business idea that can be grown over time. 
  • Don’t worry about capital at first. Focus on the idea. Take Chris Guillebeau, the author of “The $100 Startup,” who built profitable businesses with minimal investment by following this approach.

Resources: 

2. Invest in Yourself:

“A Right Mind is the right way to success.” A great way to succeed is by developing your skills, improving your weaknesses, and leveraging your strengths. Oprah Winfrey is an excellent example of someone who has excelled in her communication and media career. She has a brand worth $3.5 billion and self-made millionaire status, all thanks to her relentless pursuit of personal growth. Investing in yourself is crucial for increasing your market value and potential for financial success. 

Tips: 

  • To achieve this, set specific goals for self-improvement and identify the skills and knowledge areas most relevant to your chosen path to wealth. 
  • Then, allocate time and resources to education and skill development.

3. Work Smart: 

Becoming a self-made millionaire requires more than hard work; it demands working smart and strategically. One common trait shared among all self-made millionaires is their ability to recognise opportunities others might overlook. They achieve this through intentional effort and setting “SMART” goals.

S: Specific: This involves defining specific goals rather than vague ideals such as “I want to be rich.” For example, “I want to earn $1 million in five years by starting an online business in the Fashion industry” is a specific goal. This represents clarity and direction; you need something written clearly to accompany it.  

M: Measurable: Measurable goals are a way to see your progress and identify when you’ve met them. Earning $1 million in five years is a measurable goal in the preceding scenario. You can split it into smaller milestones, such as generating $200,000 in income in the first year and other things and chores that prove you’re on the correct path. 

A: Achievable: When setting goals, be sure they are realistic. You want to set realistic goals and tasks for your financial situation, especially if you are starting with little or no funds. “Little progress” matters. 

R: Relevant: Your goals must align appropriately with the bigger vision. 

T: Time-Bound: A deadline instils a sense of accountability and urgency. Five years is a clear deadline for becoming a self-made millionaire. To accomplish this deadline, you must wisely allocate your time and resources.

Consider Mark Zuckerberg, co-founder of Facebook, as an example of intelligent working in action. During his undergraduate studies at Harvard, he set a concrete and measurable aim of developing a social networking platform for college students. Given his programming talents and growing interest in online social networks, this goal was attainable. It was also significant to his interest in technology. He planned to launch the platform within a few months to give a sense of urgency. By setting SMART goals, he founded Facebook and became one of the world’s youngest self-made millionaires. 

4. Start Saving Early

Financial management is a vital skill when you are trying to build your finances. As the saying goes, “You shouldn’t eat with all your hands.” You might see business opportunities you’d like to pursue but need more funds to start. To become a self-made millionaire, practising sound financial habits such as saving and investing is vital. For instance, the story of Warren Buffett, one of the world’s wealthiest individuals. His disciplined approach to saving and investing and the power of compound interest allowed him to accumulate wealth over time. By adopting a strategic financial management plan, you, too, can expedite your path towards achieving financial success.

Tips: 

  • Create a detailed Financial Plan and budget to track your expenses. 
  • Start investing early, even if it’s in small amounts. Consider low-cost index funds or robo-advisors for diversified investment approach relationships. 

Resources: 

Safe Investments for Starters 

How to Pick Your Investments

Five key factors to check before choosing an investment plan | Mint

5. Networking and Building Relationships: 

As someone who aspires to become a self-made millionaire, you must invest time and effort in building genuine relationships with people, and increasing your connections, which can lead to collaborations, mentorship, and valuable opportunities. Look at the journey of Elon Musk, who leveraged his network to secure investments for SpaceX and Tesla. Building meaningful connections played a pivotal role in his success.

Tips:

  • Attend industry events, seminars, and conferences to expand your professional network.
  • Be genuine in your interactions. Building authentic relationships is more valuable than collecting business cards.

Final Thoughts:

What other “Tips” can you suggest in the comments section? Let’s learn together!

How to Increase Traffic to Your Website Using SEO

SEO - How to Increase Traffic to Your Website Using SEO

Introduction to search engine optimization

The abbreviation SEO means “search engine optimisation,” which involves enhancing website traffic and brand visibility through unpaid search engine results. Although online platforms like paid advertising and social media can also bring traffic, search engines remain the primary driver of organic online visitors.

SEO is not solely focused on search engines; it also involves understanding users’ search queries, preferences, and desired content. Connecting with your audience by providing the solutions they seek online is essential. One side of the SEO coin is comprehending your audience’s interest, while the other is ensuring that search engine crawlers can easily find and comprehend your content.

What are organic search engine results?

According to Google, organic results are listings that appear on Google Search for free when relevant to search terms, while Non-organic search results are paid advertisements.

Organic traffic refers to visitors who visit a website through unpaid, natural, and non-advertising sources. These visitors find the website through search engine results when they search for specific keywords or phrases related to the website’s content. In other words, the website’s search engine optimisation (SEO) efforts, content relevance, and visibility in search engine rankings drive organic traffic. Organic traffic is a valuable and desirable source of website traffic because it shows that visitors are genuinely interested in the site’s benefits.

Search Engine Optimization: Direct Traffic vs Organic Traffic

Direct traffic refers to users directly typing a URL or using a bookmark to access a website, while organic traffic comes from search engine results. Differentiating between the two is essential for accurate website traffic analysis. 

SEO - Direct traffic vs organic traffic

Importance of Search Engine Optimization to Website Traffic

Search engine optimisation (SEO) is a valuable online marketing strategy that, when implemented correctly, can provide long-term benefits. By creating quality content that targets the right keywords, your website’s traffic can grow organically over time. In contrast, advertising requires ongoing funding to bring visitors to your site. Optimizing your website can improve its search engine indexing and result display.

Let’s take a look at a few benefits of SEO:

  • Increased Organic Traffic: SEO helps improve a website’s visibility in search engines, leading to higher organic traffic from relevant users.
  • Better User Experience: Optimising your site for SEO also enhances the user experience, making it easier for visitors to navigate and find what they need.
  • Improved Credibility and Trust: Higher search engine rankings build trust and credibility among users, as they often perceive top-ranking websites as more reliable.
  • Cost-Effectiveness: SEO provides a cost-effective marketing strategy compared to paid advertising, as organic traffic doesn’t incur direct costs per click.
  • By optimising for specific keywords, businesses can effectively reach their target audience with SEO.
  • Long-Term Results: SEO efforts, when done correctly, can provide lasting benefits and maintain a website’s high rankings over time.
  • Beat Competitors: A well-optimised website is more likely to outperform competitors in search engine results, gaining a competitive edge.
  • Mobile-Friendly Optimisation: SEO encourages mobile-friendly design, ensuring your site appeals to the growing number of mobile users.
  • Insight into User Behaviour: SEO tools offer valuable data and insights about user behaviour, enabling businesses to refine their strategies.
  • Increased Conversion Rates: As SEO improves the user experience and targets relevant audiences, it can lead to higher conversion rates and more customers.

Also Read- WHAT THE FUTURE HOLDS FOR SEO: Ways to rule Google’s rankings in 2024.  

How to use SEO for your website 

To optimise a website’s performance on search engines, there are three types of SEO to consider: on-page, off-page, and technical SEO.

  • On-page SEO involves optimising your website through internal links, fixing broken links, creating high-quality content, and effectively using keywords and title tags.
  • Off-page SEO establishes authority by gaining attention from other websites through backlinks and social media platforms like Facebook and Twitter.
  • Technical SEO optimises your website for search engines by improving page speed and ensuring a positive impression.

By implementing these strategies, you can cater to the algorithms that influence your website’s search rankings and maintain a favourable position.

Nine points that integrate these three main types of SEO:

  • Find the Right Words (Keyword Research): Figure out the words and phrases people use to search for things related to your website. Use tools like Semrush, Google Trends, Google Search, Consoles, Rank Tracker, Moz, and SpyFu to discover popular and relevant keywords that match your content.
  • Make Your Pages Look Good (On-Page Optimisation): Improve the titles, descriptions, headings, and website addresses to match the keywords you found. This helps search engines understand your website’s niche. Include specific keywords related to your website’s priority in your domain name to help search engines understand your site’s focus.
  • Create Awesome Content (Quality Content): Write engaging and helpful content that people will enjoy reading. Use the keywords naturally in your writing, but don’t overdo it or make it sound weird. 
  • Work on Mobile Phones (Mobile-Friendly Design): Ensure your website feats well for mobile phones and tablets. Many people browse the internet on their phones, so it’s important that your site gives a great user experience and is easy to use on smaller screens.
  • Make Your Website Faster (Site Speed Optimisation): Speed up your website’s loading time so visitors don’t have to wait too long. This will make them happier and improve your chances of ranking higher in search results.
  • Get Others to Link to You (Link Building): Get other reputable websites to link to your content. When other sites link to yours, it signals to search engines that your website is valuable and trustworthy.
  • Fix Technical Issues (Technical SEO): Regularly check for any technical problems on your website that might prevent search engines from understanding it properly. Fixing these issues will help search engines find and rank your pages.
  • Be Visible Locally (Local SEO): If you have a local business, optimise your online presence in local directories and Google Maps for your Business. This will help people in your area find your business easily.
  • See How You’re Doing (Monitor and Analyse): Use tools to see the number of your site’s visitors and which pages are most popular. Analyse this data to understand what’s working and what needs improvement. Some relevant, up-to-date tools are Google Analytics, Matomo (formerly Piwik), Clicky, Hotjar, SEMrush, and Crazy Egg

Achieving results with SEO requires patience and dedication, as it is not a solution that provides instant gratification. Following the steps above and being patient will increase your chances of getting more visitors to your website and growing your online presence.

Learn How to Transition From a 9-5 Career To Freelancing With Our Step-By-Step Guide

Are you considering a career change but need help figuring out where to start? If so, you’re not alone. According to McKinsey, by 2030, around 500 million freelancers will be working through platforms and making money online. Luckily, this blog post can help you navigate this new landscape.

It’s worth noting that one of the reasons why young individuals seek the flexibility of freelance work is because they value “comfort”. However, being a business owner or freelancer can also bring uncertainty and the fear of not knowing when the next income will come in, leading to sleepless nights. So, if you’re leaving a 9-5 job due to stress, be prepared to face new challenges as a freelancer. This blog post will guide you through the steps from successfully transitioning a 9-5 career to freelancing. If you find it helpful, consider subscribing to our e-mail list for more resources.

What is Freelancing?

Freelancing School says freelancing means working as an “independent company”, where you are “self-employed” and work as an independent contractor.

Why Freelancing?

Why choose freelancing? Let’s picture your typical day: waking up to the sound of the alarm at 5 a.m., rushing to get dressed and brushing your teeth while looking in the mirror and wondering what kind of life you’re living. Then you put on a Beyonce song to motivate yourself, but deep down, you’re not happy because you have to deal with a grumpy boss, annoying HR, and workloads that you have no say over, with no time to develop your skills.

That’s where freelancing comes in. It offers the freedom to work on your terms, implement your ideas as you envision them, choose your projects, and earn more. 

According to Upwork’s Freelance Forward report, flexibility and freedom are the top motivators for new and existing freelancers. For example,

  • 68% of new freelancers say that “career ownership” is a top draw. 
  • 54% are attracted to the ability to work remotely.
  • 78% of skilled remote freelancers cite schedule flexibility as a key reason for freelancing.
  • 73% cite location flexibility.
  • 73% say freelancing allows them to pursue more meaningful work.

If you are also considering freelancing, feel free to share your reasons in the comments below.

How Much Money Can You Make Freelancing?

As a freelancer, the pay is not fixed and varies depending on factors such as expertise, niche, and country, but rather a range. The estimated total income for a freelancer per year can vary in the United States.

$64,046 /yr

Writer

$88,946 /yr

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Know these Two Things

Don’t panic, and Stay Patient.

Don't panic and Stay Patient

The first few weeks may be challenging, and you may sometimes feel lost. You may need to figure out where to start or how to proceed, and you may also be concerned about the costs of courses and other resources. However, feel free and remember that progress can be made even in small steps.

Step-By-Step Guide 

1: Self-Assessment

Before embarking on a career transition, conducting a thorough self-assessment of your skills, interests, and goals is crucial. As the famous saying goes, “If you fail to plan, you plan to fail.” To do this, you should conduct research and answer the following questions:

  • Why do you wish to leave your current job?
  • What are your marketable skills?
  • What do you enjoy doing the most?
  • What industries or niches are you interested in?
  • What are your financial objectives as a freelancer?
  • How would you describe your current financial situation?

Talk to someone about it: If you’re struggling with the decision, talk to someone you trust and who has your best interests in mind. Share your fears, concerns, and reasons behind your decision. You could also seek guidance from respected freelancers or watch YouTube videos to hear about other’s experiences. However, remember that your validation is essential, too. Remember to prioritise your thoughts and feelings.

You can choose the right freelancing path by clearly understanding all these factors.

2: Build a Solid Skill Set

Once you have researched the niche, industry, or market you intend to pursue,

  • Determine the skills required to excel in your chosen freelance field.
  • Spend time enhancing or acquiring these skills through online courses, workshops, and self-education.
  • Connect with experts in your desired industry.

Step 3: Establish a Financial Backup Plan

As a freelancer, your income may be slow at first. It is recommended to save at least three to six months’ living expenses before quitting your 9-5 job. This emergency fund will provide a safety net and lessen financial pressure during the transition.

Try to live within your means by cutting costs, enabling you to afford essential expenses such as data connection, electricity bills, tech devices, and more.

Step 4: Build Your Personal Brand

When you are ready to leave your 9-5 job, start working on your brand by establishing an online presence through professional websites and active social media profiles.

Put into practice what you have learned by sharing your journey, and be bold about being a beginner while improving your skills.

To build credibility, showcase your skills, portfolio, and testimonials. You can contact friends and family who own small businesses and offer to implement your knowledge in exchange for a review or testimonial.

Step 5: Begin Freelancing Part-Time

I’ve heard of individuals who balance their 9-5 jobs with freelancing. After getting good pay and results from freelancing, they leave their 9-5 job and focus solely on freelancing.

Please do note that if you need more preparation for the workload or have many responsibilities and people depending on you, it can be risky to transition from a 9-5 job to freelancing abruptly. It’s wise to consider freelancing part-time while maintaining your full-time job. This approach will allow you to gain experience, establish a clientele, and determine if freelancing is viable.

Step 6: Build a Portfolio

A Freelance Portfolio is a collection of your skills, projects, work, and accomplishments for clients. It showcases how results-oriented and suitable you are for other jobs.

Build a diverse and impressive portfolio to attract clients. Please include your best work and keep it up-to-date. Having a solid portfolio will be beneficial when you decide to go full-time.

Resources: Free Freelance Portfolio websites

Step 7: Set Your Freelance Rates

To ensure fair pay, research industry standards and set freelance rates that cover your expenses, be transparent with clients about pricing.

Resources: 

You’re probably calculating freelance rates all wrong — so follow this strategy instead.

How To Set Your Freelance Rate: The Comprehensive Guide | Upwork

Step 8: Create a Business Plan

Now that you have experimented for a while, it’s time to carry out “Strategic Marketing”. Where you start treating your freelancing as a business: Outline your goals, target clients, marketing strategies, and financial projections in a comprehensive business plan. This roadmap will keep you focused and organised. Start sending in strategic Business Proposals and pitches to small business owners.

Step 9: Network and Market Yourself

Leverage your network and join relevant professional groups or online communities. Attend industry events and use social media to connect with potential clients. Effective networking can lead to valuable freelance opportunities.

Step 10: Quit Your 9-5 Job

Once your freelancing income is stable and sustainable, you can then proceed to resign professionally from your 9-5 job.

Step 11: Manage Your Finances

As a freelancer, it is crucial to manage finances carefully by tracking income and expenses, setting aside funds for taxes, and seeking assistance from an accountant or financial advisor to ensure stability.

Step 12: Stay Committed and Adapt

Freelancing can be challenging, especially in the early stages. It’s essential to stay committed to your goals, be disciplined, keep learning, and be willing to adapt your strategies based on market trends and client feedback.

MY TWO CENT: 

Growing up, I read a book called “Rich Dad Poor Dad” by Robert Kiyosaki, and the lessons I learned from it have stayed with me throughout my life. Whether I’m working a 9-5 job, freelancing, or helping out on my parent’s fish farm, the book’s teachings have been invaluable: 

  • One of the book’s key takeaways is that money is imaginary, and to achieve financial success, we must continually educate ourselves about money.
  • The book also emphasises the importance of building passive income streams that cover your expenses, saving, diversifying income and investments, not spending all of your income, and reducing costs. 

Following these principles, we can break free from the “Poor Dad” cycle and become a “Rich Dad”. 

Conclusion

Transitioning from a 9-5 career to freelancing is a significant step that requires careful planning and dedication. By following these steps and staying focused on your goals, you can successfully shift to freelancing and enjoy its freedom and fulfilment.

We also have another blog post on

9 to 5 or freelancing: How do you balance the two?

Boosting Your Freelancer Productivity: Essential Tips and Tools for Success

10 Essential Factors to Consider When Outsourcing Freelancers

10 Essential Factors to Consider When Outsourcing Freelancers

Photo Credit – DC Studios by Freepik

Introduction

Outsourcing freelancers has become a common aspect of working in the ecosystem of business practices, an effective strategy to save costs and increase profit. However, ensuring quality and efficiency when working with freelancers requires careful consideration and planning. 

In this blog post, we will discuss ten crucial factors to consider when outsourcing freelancers. These factors will help you maximise the value they bring to your projects while maintaining high standards.

Benefits of Outsourcing Freelancers

Outsourcing Freelancers can be beneficial to your business for reasons such as: 

1. Access to Specialised Skills

Outsourcing freelancers allows businesses to tap into an enormous pool of specialised skills and expertise that may not be readily available in-house. Whether it’s web development, graphic design, content writing, or digital marketing, businesses can find skilled freelancers who excel in their respective fields.

2. Cost-Effectiveness

Outsourcing freelancers can be more cost-effective than hiring full-time employees. Businesses can save on expenses related to benefits, office space, equipment, and other overhead costs. Freelancers often work on a project basis or at hourly rates, enabling businesses to scale their workforce according to their needs. 

3. Flexibility and Scalability

Outsourcing freelancers provides businesses with greater flexibility and scalability. Businesses can quickly onboard freelancers during peak periods or when handling specific projects to meet the demand. Conversely, when the workload decreases, they can reduce freelancer engagements without the burden of long-term commitments.

Consider Reading – 9 to 5 or freelancing: How do you balance the two? 

10 Factors to Consider When Outsourcing Freelancers

1. Define Clear Project Requirements

After outsourcing freelancers, define clear and detailed project requirements. This will save you a lot of time and money.

  • A comprehensive brief ensures that both parties have mutual insight into the project scope, objectives, and deliverables, minimising the risk of misunderstandings or misinterpretations.

It is good that you also include your Success metrics, like

  • Timely project delivery
  • Quality of work
  • Client satisfaction and long-term business impact 

Having your success metrics written down will help you and the Freelancer focus on holistic outcomes rather than just short-term gains. 

Also, identifying key performance indicators (KPIs) will vary from business to business and even from project to project at enterprise-level companies. 

2. Assess the Freelancer’s Expertise and Experience

Thoroughly evaluate the freelancers’ expertise and experience related to your project. 

  • Check their portfolios, reviews, and past work to gauge their abilities.

Hiring freelancers with relevant experience increases the likelihood of delivering high-quality results. You can also take advantage of recruitment venues like  Online job boards, Fiverr or UpworkNewspapers and Magazines.

3. Review Work Samples and References

Ask for work samples and references from freelancers, especially those related to their previous projects and client satisfaction levels. 

These samples and references provide valuable information to assess the freelancer’s reliability and the consistency of their work quality.

For large or long-term projects, consider assigning a small test project to evaluate the freelancer’s performance and compatibility with your team’s workflow. 

This minimises the risks associated with committing to a freelancer without prior experience.

4. Create a clear Service Agreement

A service agreement is a written agreement or contract between a service provider and a client. This document provides protection for both the provider and the client. Verbal agreements can be unrealistic and unreliable. 

It is a legally binding, written document/contract that regulates services between a service provider and a client and provides necessary protections. This kind of agreement usually outlines the nature of the work to be done and the price of the work being done and tends to give assurances for both parties to avoid future problems. It also usually includes the contact information of both parties.

Here’s a link to a sample template. It includes what’s needed to complete a project and the obligations of each party in the contract.

5. Set Realistic Deadlines

It is vital to agree on realistic deadlines when working with freelancers, considering the project’s complexity and scope. 

Let’s take the example of a Photography Company that outsources Photography editors. In this scenario, if there is a large batch of photos to be edited, discuss with the freelancer the amount of time they need to complete the editing process effectively. So they don’t end up with an overwhelming number of unedited photos, leading to dissatisfied clients or customers. 

Hence, it’s crucial for both parties to have a thorough understanding of the expected delivery timeframe and to communicate openly about any potential challenges that may arise during the project. By doing so, you can maintain the quality of the work while meeting your business’s requirements effectively. You might want to check out this blog post, “How to Set Realistic Expectations When Outsourcing Creative Projects.”

6. Communication and Availability

Open and effective communication is vital when working with freelancers. Establish preferred communication channels and ensure the freelancer is available for updates and clarifications throughout the project.

Embracing remote work technologies and project management tools will facilitate seamless communication and coordination, bridge geographical gaps, and maximise productivity.

7. NDA and Intellectual Property Rights

When outsourcing critical or proprietary projects, consider having freelancers sign a Non-Disclosure Agreement (NDA) to protect sensitive information. 

Additionally, clarify intellectual property rights to ensure you retain ownership of the work produced. When sharing sensitive information with freelancers, implement robust data security measures, such as encrypted communication channels and access controls. Regularly review and update these protocols to mitigate potential risks. 

intellectual property - 10 Essential Factors to Consider When Outsourcing Freelancers

8. Budget Considerations

Cost-effectiveness is a significant advantage of outsourcing; avoid choosing freelancers solely based on the lowest bid. Quality often correlates with pricing, so strike a balance between budget constraints and the freelancer’s capabilities.

9. Cultivating a Collaborative Environment

When outsourcing freelancers, it’s vital to foster a collaborative environment. Consider freelancers as an extension of your team, ensuring they feel valued and integrated into the project. 

Engaging them in discussions and team meetings and providing the necessary resources enhances their sense of ownership and commitment to your project’s success.

10. Feedback and Performance Evaluation

Provide constructive feedback throughout the project to help freelancers improve their work. Additionally, a performance evaluation system should be established to identify areas for improvement and celebrate successful outcomes.

If a freelancer’s performance doesn’t meet expectations, analyse the root causes and implement corrective measures. Continuous improvement is crucial to refining your outsourcing strategy. 

Consider reading- Boosting Your Freelancer Productivity: Essential Tips and Tools for Success. 

Bonus Tip

Fostering an environment of mutual respect, trust, and continuous improvement is important to creating a network of dependable freelancers for your business needs.

Conclusion

Outsourcing freelancers can be a game-changer for businesses, offering access to specialised skills and resources. To ensure quality and efficiency, defining clear project requirements, assessing freelancers’ expertise, setting realistic deadlines, maintaining open communication, and implementing feedback mechanisms are essential. Considering these ten factors, you can maximise the value freelancers bring to your projects while maintaining high-quality standards and achieving success in your ventures. 

GaryVee’s Timeless 8-Step Strategy for Making Money on Social Media

cover imagery, texts by the left: Garyvee's social media as a social media experts while the left side is fllled with several social media platform logos

If you are familiar with the social media and marketing space, it’s almost guaranteed that you have heard of Gary Vaynerchuk. For those who don’t know, Gary Vaynerchuk, fondly known as GaryVee, is a charismatic entrepreneur, social media guru, and motivational speaker who has revolutionised how we perceive social media marketing. GaryVee has inspired millions, including me, to embrace our entrepreneurial spirit and harness the power of social media to make money.

In this blog, we’ll explore Gary Vee’s vital information and strategies for generating revenue through social media, sprinkled with his signature wit and wisdom. While not verbatim, the insights presented here culminate in thorough research and a compilation of Gary’s profound advice over time. Join us as we delve into the world of social media entrepreneurship, exploring the strategies that have made GaryVee a formidable force in the digital landscape.

1 Start Small, Start Now

In his famous book “Crushing It,” Gary Vee emphasises “making your passion your job”. Be yourself, embrace your DNA, work really hard, and never think about quitting or taking breaks. The ability to be patient and flexible, capitalise on every opportunity, and put your family first.

One of my favourite quotes from him is, Even if your ambitions are huge, start slow, start small, build gradually, build smart.” This is one of my favourite quotes from him. — GaryVee

It’s advisable to take those little steps and focus on what truly matters. Monetising on social media requires patience. Before focusing on making money, ensure you have an idea of things like:

  • What’s my passion? Identify something you have an interest in. 
  • Research competitors who are doing something similar; it indicates a market for your idea.
  • Create a key customer persona and understand their digital habits.
  • Register your brand on social media platforms.
  • Develop a content posting plan that resonates and solves problems for your potential customers.
  • Continuously work and reinvent your approach.

2. Be Authentic and Create Quality Content

Imagery showcasing Gary Vaynerchuk

GaryVee evangelises “authenticity” as the path to social media success. He advises against creating content solely to attract followers and instead suggests “focusing on helping rather than selling”. In his words, “The more real you are, the more people will be drawn to your Brand.”  Additionally, he encourages putting out quality content every day and engaging with your audience around it.

Stay true to your personality and values to attract an engaged and loyal audience. Whether it’s videos, posts, or podcasts, ensure your content is informative, entertaining, and adds value to your followers’ lives. As Gary Vee puts it, “The best content marketing strategy ever is to CARE.” Let people see that you genuinely care about their growth and the outcome of your products and services. 

Embrace your DNA, be yourself, put out awesome content, and people will be interested in what you have to say.”

Gary Vaynerchuk 

3. Identify Your Platform(s)

Gary Vee advises against spreading yourself too thin across all social media platforms. Instead, he suggests identifying the platforms that align with your target audience and focusing your efforts there. He famously said, “Don’t try to be on every platform and pick the ones that resonate with you.

Whether it’s Instagram, TikTok, LinkedIn, or YouTube, each platform has unique strengths, and understanding your audience’s preferences will help you tailor your content accordingly for maximum impact and help you make money on social media.

4. Engage and Connect with Your Audience

GaryVee reminds us that “Engagement is the currency of social media” and that engaging with your audience is crucial for building meaningful connections and loyalty. Respond to comments and clarify questions to participate actively in discussions about your area of expertise.

GaryVee is known for his “1.80 strategy,” where he leaves his two cents (a genuine comment) on the top nine posts of ten different relevant hashtags every day. This approach allows him to connect with people who share similar interests and expand his reach organically. The video below is a clip of Gary Vee explaining the idea.

You can find the full vlog here.

5. Patience and Consistency Are Key

One of Gary Vee’s most famous phrases is, “Don’t expect results overnight; this is a long game.” Establishing a solid social media presence and making money from it takes effort and commitment. Consistency in posting high-quality content is essential for gaining traction and growing your audience.

Avoid getting disheartened by slow growth or initial setbacks. Keep pushing forward and refining your strategy as you learn from your audience’s feedback. As Gary Vee says, Don’t overwhelm yourself because someone is doing something you like or love

6. Diversify Your Revenue Streams

Gary Vee strongly advocates diversifying income streams beyond traditional advertising. He suggests exploring various monetisation avenues, such as merchandise, digital products, courses, consulting, and sponsored content.

Diversifying your income sources can lessen your reliance on a single source of income, making your business more resilient and adaptable to changes in the social media landscape. You might want to check out this blog post, “How do you diversify your revenue streams in a volatile market? 

7. Offer Value First, Then Monetize

Woman shopping in thrift store from freepik

Jab, jab, jab, right hook,” is a phrase coined by GaryVee, which essentially means providing value to your audience first before asking for anything in return. 

Some refer to this approach as the 80/20 rule, where 80 per cent of the time is devoted to offering valuable content that isn’t directly related to the business’s products and services. Aspire to build relationships with the audience. The remaining 20 per cent can be dedicated to publishing promotional content, ensuring that it is noticed and well-received by the engaged audience.

By continuously providing helpful information, you can gain credibility and position yourself as an authority in your field. So, once you’ve cultivated a loyal and engaged community, you can tactfully introduce your products or services. GaryVee’s approach is about building long-term relationships and creating win-win situations for both the creator and the audience.

8. Embrace Automation of Processes

Gary Vee firmly believes in having systems in place and executing tasks as quickly as possible. E-Mail Automation is a vital way to scale your social media brand efficiently. 

Here’s some potential advice on e-mail marketing from GaryVee:

  • Build and Segment Your E-mail List: GaryVee advocates for building a solid e-mail list of engaged and interested subscribers. He stresses the importance of segmenting your list based on various factors such as interests, behaviours, or demographics to deliver more targeted content and offers.
  • Provide Value in Every E-mail: GaryVee advises against bombarding your e-mail subscribers with constant promotions. Instead, deliver valuable content and insights in every e-mail you send. 
  • Personalisation and Customization: Personalise your e-mail campaigns to make them feel more tailored to each recipient. Utilise their names, include personalised recommendations, and send targeted messages based on their interactions with your brand.
  • Test and Optimise: GaryVee emphasises constantly testing and optimising your e-mail campaigns. Experiment with different subject lines, content formats, and call-to-actions to identify what resonates best with your audience.
  • Use E-mail as a Relationship-Building Tool: GaryVee sees e-mail as an opportunity to build meaningful relationships with your audience. Engage with your subscribers by responding to their inquiries, addressing their concerns, and making them feel valued.

Conclusion:

GaryVee’s 8-step strategy for making money on social media is a blueprint for success in the digital age. By being authentic, understanding your audience, engaging consistently, and diversifying revenue streams, you’ll be on your way to turning your passion into profit. Remember, it’s a marathon, not a sprint, and with Gary Vee’s advice and your unique voice, you’re well-equipped to thrive in the dynamic world of social media entrepreneurship. As Gary Vee would say, “Go crush it!” 

Mastering Amazon KDP: Strategies for Self-Publishing Success

Text by the left states: Master Amazon KDP and become a successful publisher , while the imagery logo of Amazon by the right

We see how the digital world is giving many creators opportunities, and  Amazon Kindle Direct Publishing (KDP) hasn’t been removed from the discussion. It is a fantastic platform for authors to publish and sell their books and ideas to a global audience and make tonnes of money. Do you aspire to become a self-published author? Then, this blog post is here for you. This comprehensive blog post will guide you through the strategies to succeed on Amazon KDP.

Let’s discuss everything about it. 

Understanding Amazon KDP: 

Amazon KDP is a powerful self-publishing platform that empowers authors to upload their books in various formats, including digital Kindle books, paperbacks, e-books, hardcovers, and audiobooks. Authors can upload their work to Amazon and connect with millions of readers and potential loyalists who, if they enjoy reading your books, might recommend or evangelise it to others, generating consistent revenue.

The simplicity and user-friendliness of their tools and resources, a wide range of distribution channels, and affordable royalty rates are among the numerous Amazon KDP features that stand out. Who wouldn’t be interested? 

It is essential to be aware of the KDP formatting guidelines, which help authors get their works ready and formatted for publication. However, after formatting your manuscript and uploading your book, you can move on to setting the pricing and picking the distribution channel that best suits your preferences. Can you access your account’s backend? I don’t mean the backend of the programmers (lol); I am referring to tracking your sales, keeping an eye on the marketing, and deciding when to make it accessible to readers. 

In addition to enabling authors to self-publish e-books and paperbacks, Amazon KDP offers various other programmes to cater to different readers’ preferences. These include:

1. Kindle Unlimited: This platform allows readers to view a vast library of e-books, audiobooks, and magazines with a monthly subscription.

2. Kindle Owners Lending Library: This is available exclusively for Amazon Prime members; this programme enables them to borrow e-books for free, providing an added benefit to their Prime membership.

These programmes offer readers more options, allow authors to reach a broader audience, and increase their book’s visibility and potential earnings.

How much does it cost to own an Amazon account?

Regarding the cost of starting up on Amazon KDP, publishing books on the platform has no initial fee or charge. Signing up and publishing e-books and paperbacks is free, allowing authors to get their work out to readers without any upfront expenses.

Amazon KDP deducts a portion of authors’ royalties from each sale to generate revenue. The price, format (e-book, paperback, or hardcover books), and sales region all affect the royalty rates. Up to 70% of the royalties from e-books with a price between $2.99 and $9.99 go to the author. The maximum royalty rate is reduced to 35% if the cost exceeds that range. Authors can receive royalties for hardcover and paperback books up to 60% of the list price.

While there is no initial cost to start publishing on Amazon KDP, authors can avail of paid services like expert editing, cover design, or advertising to improve their book’s quality and promotional efforts.”

How long does it take to earn on Amazon KDP?

The time it takes to start earning on Amazon KDP varies depending on “when sales are made” and “the payment threshold being reached.” Royalties are generally paid monthly, around 60 days after the conclusion of the month in which the sale was reported. However, for expanded distribution, the payment period is extended to approximately 90 days after the end of the reported month. Payments made via direct deposit may take 1 to 5 business days to show up in the author’s bank account after the payment date.

How much time does it take to publish my book on Amazon KDP? 

The time it takes to publish a book on Amazon KDP can vary based on the book’s length, formatting, and the review process. However, a general timeline for publishing a book on Amazon KDP is “Manuscript Preparation.” The time required to write, edit, and format your book can vary greatly depending on your writing speed and the complexity of the content.  

Important Factors to Consider: 

  • Cover Design: Designing an attractive and professional book cover may take time, depending on the complexity and revisions needed. Remember this famous quote, “Don’t judge a book by its cover.” However, with marketing, the first impression of a book is the “book cover.” Make sure it sells itself. 
  • Uploading your book: Uploading your manuscript and cover files to KDP takes only a few minutes. However, please ensure you follow the KDP guidelines. 
  • Setting up the KDP account: Creating an Amazon KDP account is straightforward and usually takes less than an hour.
  • Reviewing and approval: Amazon KDP’s review process may take up to 72 hours for the e-book and a few days for the print version. During this time, Amazon checks to see if your book meets its content guidelines and formatting requirements.
  • Availability: Once approved, your e-book should become available on Amazon’s Kindle Store within 24 to 48 hours, while the print version may take a few days to be listed on Amazon.

It’s important to note that the timeframes provided are estimates, and individual circumstances can cause them to vary. Be sure to check Amazon’s KDP website or forums for the latest information.

Royalties Payments on Amazon KDP

Amazon KDP pays royalties to authors through various payment methods, including Electronic Funds Transfer (EFT), check, and, in some regions, Amazon Gift Card. Authors can select their preferred payment method in their Amazon KDP account settings to receive their royalties accordingly.

It’s important to note that payment frequency may differ based on the payment method and location. For instance, authors residing in the United States who receive payments through Electronic Funds Transfer (EFT) can expect to receive their royalties approximately 60 days after the end of the month in which the sales occurred. However, please note that payment schedules may vary for authors residing in other countries.

So, before selecting a payment method, please check the specific payment options available in your country and the associated fees or minimum thresholds for each technique. Amazon KDP provides detailed information on royalty payments and payout options within the KDP dashboard or help documentation. 

Preparing Your Book for Publishing:

Before diving into the publishing process, ensure your book is polished and ready for publication. Amazon’s algorithms are specifically engineered to highlight and promote recently published works, which gives authors of new books a chance to increase their visibility and sales. As a result, new authors can benefit from this increased exposure and gain traction on the platform.

  • Invest time and effort in professional editing, proofreading, and cover design to make a solid first impression on potential readers.
  • Pay attention to formatting: Ensure your book looks visually appealing and is readable on various Kindle devices.

Choosing the Right Keywords and Categories:

Optimising your book’s metadata is crucial for its discoverability on Amazon.

  • Conduct keyword research to identify relevant and high-traffic keywords for your book.
  • Incorporate these keywords strategically in your book title, subtitle, description, and backend keyword fields.
  • Choose the most appropriate categories to maximise visibility within Amazon’s browsing system. AI tools such as ChatGPT and Writersonic can help you with that, so check them out.

Pricing Your Book:

To determine the correct price of your book, you need to make decisions based on its purpose and why you created it in the first place. If the objective is profitability, you must consider factors such as genre, audience wealth, book length, market trends, and your author’s brand. 

Tips

  • An in-depth understanding of your book niche and market will help you decide on your competitive pricing, which will help attract readers and increase sales.
  • Check on several book websites to see how many writers are putting up your type of book and the reviews to see whether there are any complaints or discussions about the pricing.
  • Experiment with price promotions, limited-time discounts, or free giveaways to generate buzz and drive initial sales. 
  • The simplest way is to ask your friends, audience, and social media followers how much you think they can afford to purchase this book.

Here are the Amazon KDP strategies and secrets I promised you in the introduction: 

1. Establish a robust author platform for long-term success:

To get excellent traffic, establish a robust author platform for long-term success. You should additionally build your social media presence and own a blog. 

This way, you can share your thoughts and journey and build social proof. That way, you have a community that can vouch for you, help repost your book, and be your number one fan and, later on, buyer for your e-books.

  • Display your books, give readers updates, and interact with them.
  • Leverage social media platforms like Facebook, Instagram, TikTok, LinkedIn, and Twitter to build a connection with your target audience.
  • Share book-related content and run targeted advertising campaigns.

2. Gathering Reviews and Social Proof:

Positive reviews are vital for building credibility and driving book sales.

  • Include a call to action in your book, the author’s website, or social media channels. to encourage readers to leave honest reviews
  • Engage with readers by responding to reviews, thanking them for feedback, and addressing any concerns or questions.

 3. Marketing and Promotion:

To effectively market your book, create a thorough marketing strategy.

  • Leverage online and offline channels, such as book blogs, author interviews, guest posting, book tours, book signings, and local events.
  • Leverage Amazon’s advertising platform, Amazon Advertising, to run targeted ads for your book on the platform itself.

4. Continuous Learning and Improvement:

It’s always advisable to stay up-to-date with industry trends, new publishing tools, and marketing strategies. 

  • Join author communities, attend conferences, and read books and blogs on self-publishing to continually enhance your skills and knowledge.
  • Analyse your book’s performance using Amazon KDP’s sales reports and adjust your strategies accordingly.

Resources

Also, you should check out our blog posts on guest blogging for tips and tricks to help you earn a lot as a guest blogger. By clicking the links below 

Conclusion:

Amazon KDP has changed the publishing industry, empowering authors to take control of their publishing journey. By understanding the platform and implementing the effective strategies I stated above, you can maximise your book’s visibility, attract readers, and achieve self-publishing success. Follow these strategies, adapt them to your unique author brand, and embark on a fulfilling self-publishing journey on Amazon KDP. Happy publishing!

8 Practical Tips to Build Your Startup Brand From Scratch

Have you ever wondered why there’s a growing fascination with building startups? Nowadays, almost everyone dreams of adding “Founder of a Startup” to their bio (sounds amusing, doesn’t it?). Well, as easy as it sounds, the excitement of building something from scratch, shaping your destiny, and having the freedom to bring your unique ideas to life. Yet, here’s the catch: none of those goals are attainable without a strong brand. 

A great startup brand sets your business apart, resonates with your audience, and gives you a competitive edge. In this blog post, we will discuss the essential tips for effectively establishing and growing your startup’s brand, transforming it into a formidable force to be reckoned with.

So, let’s start with a clear definition of a startup: 

A startup is a newly created business venture characterised by its innovative nature, often driven by a unique product, service, or business model. If you’d like to learn more about the definition, you can visit this link. 

In this blog post, we’ll equip you with the essential tips to establish and grow your startup’s brand effectively, transforming it into a formidable force to be reckoned with. 

1. Understand Your Target Audience:

Achieving brand success relies on a profound understanding of your target audience. In-depth market research helps you know your potential customers’ demographics, preferences, needs, and pain points. 

Create buyer personas to represent distinct segments of your target market, allowing you to tailor your brand messaging with surgical precision. For instance, in the case of a startup planning to offer lodging options through a website where people can rent out spaces to travellers, such a startup would need to understand its potential customers thoroughly. This includes segmenting them based on their preferences—some might prefer solo stays, while others might be couples or groups. 

2. Define Your Brand Identity:

Before delving into marketing and promotional endeavours, laying a solid foundation for your brand by defining its “identity” is imperative. A brand identity encompasses distinctive traits that dictate its perceived personality, appearance, and behaviour. Elements such as history, name, personality, and visual identity contribute to the brand’s essence. But even before you decide on the identity, you need to answer questions such as: 

  • Why did I start this business? (Startup Purpose). 
  • What differentiates your startup from others, and what do I want to be known for? (Startup Differentiation and Advantage)
  • Who is your target audience, and how do I want them to perceive your brand? (Startup Buyer Persona). Check number two for more insights. 
  • What are the goals I want to achieve in a year and beyond? (Startup Goals). 

By following these, you are ready to build a solid foundation for all your brand-building efforts. 

3. Develop a compelling brand story:

An impactful and compelling brand story nurtures an emotional connection between your startup and its audience. Veronica Miller, Director of Digital Marketing & Growth at VPNoverview, says, “By creating your startup, you are creating a narrative that people will always want to associate with. 

Customers are interested in following your journey as you face both accomplishments and setbacks, so they can see how the business is achieving long-term success and feel like they are a part of your “journey.” They can gain knowledge from the experiences of others and build trust over time, which then leads to “sales” and “referrals.“. 

Here’s how to make your own: 

  • Share your journey, the challenges you’ve overcome, and the vision that drives your business.
  • Make your story relatable, authentic, and inspiring. 

By sharing your startup’s story consistently across various platforms, you can engage and captivate your audience, fostering brand loyalty and trust. 

4. Develop a Consistent Visual Identity:

Your startup’s visual identity, comprising your logo, colour palette, typography, and design elements, is vital for brand recognition. To illustrate, consider the well-known individuals you follow on social media. When you come across their content, you can quickly and accurately link it to them by noticing the consistent use of colours, fonts, distinctive writing style, and familiar video style. 

Tip’s:

  • Design a visually pleasing and consistent brand identity that shows your beliefs and builds a connection with your audience. 
  • Ensure your visual identity is consistently applied across all your marketing materials, website, social media profiles, and other contact points. This helps reinforce brand recall and maintain a consistent brand image. 

Maintaining a consistent visual identity for your brand works similarly and dramatically improves customer retention.

5. Utilise social media and content marketing:

In today’s digital age, social media and content marketing must be considered when establishing and enhancing your brand’s presence. Let’s give more context to these terms for a better understanding:

In the context of brand building, social media refers to the use of various online platforms and networks, such as Facebook, Instagram, Twitter, LinkedIn, and more, to connect, engage, and interact with your target audience, while content marketing is the strategic creation and distribution of valuable, relevant, and informative content to attract, engage, inform, educate, entertain, sell, and retain a specific audience. 

To get started:

  • To effectively connect with your target audience, it’s crucial to research and write down the specific platforms they visit most frequently and understand the types of content they prefer, including the websites they browse and the videos they consume regularly. 

By gathering these insights, you can strategically tailor your content to match their interests and preferences, leading to a more effective and engaging online presence. To avoid getting overwhelmed, start by initially focusing on a critical platform and gradually expanding. Simultaneously, prioritise building an e-mail list alongside your social media efforts, ensuring a direct and reliable channel of communication.

  • Share valuable and engaging content related to your industry, providing your audience with insights, tips, and solutions.
  • To reach a broader audience, incorporate different content formats, such as writings, voiceovers, blog posts, videos, infographics, and podcasts. Mixing up your content types is wise to ensure you engage different segments of your audience effectively. Creating a content calendar is a valuable tool for achieving this balance. 
  • Engage with your followers, respond to comments, and actively participate in conversations to establish brand authority and foster a loyal community.

6. Build Relationships and Partnerships:

Collaborating with other brands, influencers, and industry experts can boost your startup’s brand visibility. 

  • Seek out partnerships and collaborations that align with your values and target audience. 
  • Co-create content, host joint events and webinars, or participate in guest blogging opportunities. 
  • Additionally, prioritise cultivating robust relationships with your customers. Provide exceptional customer service, attentively listen to feedback, and personalise interactions to create a loyal customer base that serves as brand advocates.

7) Keep Track of your Finances 

For self-owned businesses, it is crucial to stay on top of finances and maintain financial accountability. This includes tracking your startup’s finances, implementing effective accounting systems, and fulfilling your tax obligations.

Joe Troyer, CEO and growth advisor of ReviewGrower, emphasises the importance of accounting responsibilities: “From opening the right bank account to understanding your startup’s financial obligations, recording transactions, generating regular reports, and hiring accounting personnel, fulfilling your accounting obligations is crucial. Neglecting these responsibilities can result in wasted time, money, and even legal consequences.”

Maintaining accurate financial records and ensuring compliance helps you stay organised and prepare for future growth, funding opportunities, and potential partnerships. It also lets you make informed decisions and demonstrate credibility to investors and potential collaborators. 

8) Secure your Intellectual Property (IP) 

To avoid tears upon tears, it’s always advisable to safeguard your startup’s interests. This includes trademarks for your startup’s name and brand, patents for your unique product or service, and even securing your brand’s visual identities.

Trademarking your startup’s name and brand provides legal protection, preventing others from using it and potentially diluting your brand recognition. Applying for patents ensures that you have exclusive rights to your invention, safeguarding it from unauthorised use or replication. Additionally, securing your brand’s visual identities, such as logos and designs, helps maintain brand consistency and prevents misuse by others.

By protecting your IP, you establish ownership and preserve the uniqueness and value of your startup. It also provides a solid foundation for potential partnerships, collaborations, and future growth, as you can confidently assert your legal rights and protect your brand’s integrity. 

Bonus

Register your startup with the appropriate legal business registration process in your country or place of residence: 

This considerable step might seem hard due to the processes and requirements. Still, consulting with legal or business professionals familiar with your local regulations is recommended to ensure a smooth and compliant registration process for your startup. Having your registration number or legal documentation readily available empowers you to swiftly engage in business ventures/opportunities that demand such credentials. This preparation ensures you take advantage of valuable opportunities due to delays in obtaining the necessary paperwork.

Conclusion:

Building a startup’s brand from scratch requires careful planning and strategic decision-making. By following the six tips listed above, you can create a solid and memorable brand that resonates with your audience and sets your startup up for success.  

Also, you should check out Part Two of the Startup series, “Discussing Startup Funding.” By clicking this link, take advantage of our valuable insights and expert advice! Also,  join our e-mail list to receive notifications as soon as we publish them. Stay connected and stay informed!

The Future of Business: Global Trends to Watch in 2024

Eyes looking focused on checking the Global Business Trends 2024

Master these global business trends in 2024 and quickly utilise every opportunity!

In the wise words of a prominent entrepreneur and billionaire, Tony Elumelu, In the face of uncertainty, it is our duty to optimise the opportunities that emerge when they are still fresh.

Tony O. Elumelu

These words capture the essence of the present moment as we navigate through global changes. It’s important to explore opportunities available for entrepreneurs, investors, and businesses looking to improve their financial prospects. In 2023 and beyond, exciting business trends await those who are ready to seize the moment. So, get ready to learn more about these trends and take advantage of these opportunities.

1. Artificial Intelligence and Automation

Artificial intelligence (AI) and automation have become indispensable components of various industries, and their influence is poised to expand further this year. The advancements in AI-powered technologies have the potential to enhance customer experiences, streamline operations, and improve overall efficiency. We saw how the outplay of AI in 2023 helped businesses perform better, understand their customers, and increase their income.  You should read the link below on the 24 top AI business performances in 2023 to see how it’s very viable among the top trends of the new year. 

To fully understand the impact of AI on the business world, it’s imperative to establish a clear definition of the term. AI encompasses a broad range of computer software that mimics human-like activities, such as learning, planning, and problem-solving. The good news is that AI tools are readily available to address various business challenges, so integrating them into your operations is highly advantageous. 

Here are some assertive strategies to leverage this AI global business trend effectively:

  • Gain a comprehensive understanding of how data collection and analysis intersect with artificial intelligence. By studying AI’s underlying methodology, you can identify ways in which it can benefit your industry and contribute to your business’s growth.
  •  Boost efficiency through process automation. 
  • Identify areas where automation can enhance the speed and consistency of your services, ultimately leading to improved productivity. 
  • Implement machine learning algorithms to analyse data and make data-driven decisions. This enables you to make more accurate decisions.
  • Integrate AI tools into your daily business tasks, such as content creation, advertising campaigns, marketing strategies, writing, and researching. 
  • Uncover opportunities for new products and services. AI technologies can analyse market trends, customer preferences, and other relevant data to help you identify untapped market segments and develop innovative offerings.

By leveraging the power of AI and automation, businesses can achieve greater productivity, cost savings, and data-driven decision-making. Regardless of your business strategy, AI can be seamlessly integrated to enhance various aspects of your operations, offering substantial benefits in today’s competitive landscape.

2. Digital Transformation

The global topic of digital transformation is rapidly accelerating and is expected to surpass $1.7 trillion by 2025, according to a Global Digital Transformation Market report. Therefore, it is imperative to embrace digital platforms and technologies to provide customers with seamless online experiences and tap into the growing digital market.

How to leverage the trend:

  • Understand the why of your brand and your target audience, considering their needs. 
  • Establish an online presence and optimise websites for mobile devices.
  • Embrace social media advertising to promote your business 
  • Collaborate with partners to develop innovative solutions and services.
  • Create user-friendly applications 
  • Leverage digital payment systems and online platforms to reach a broader customer base.

3. Infrastructure Development

Infrastructure development is a priority worldwide, creating leverage for construction, engineering, and logistics companies.

The World Economic Forum “estimates that $15 trillion of infrastructure investment is required by 2040 to support global economic growth.” Venturing into business ideas like building roads, bridges, and railways, as well as developing smart cities and renewable energy projects, will contribute to significant growth in this sector. 

How to leverage the trend:

  • Position your company to meet the rising demand for high-quality infrastructure and sustainable solutions.
  • Specialise in construction, engineering, or logistics to exploit the construction boom.
  • Explore opportunities in developing smart cities and renewable energy projects.

4. Renewable Energy and Sustainability

In 2024, businesses globally are expected to prioritise eco-conscious practices and integrate sustainability into their operations. Investing in renewable energy projects, reducing carbon footprints, and finding innovative ways to drive economic growth while preserving the environment are vital considerations.

How to leverage the trend:

  • Position your company to meet the growing demand for high-quality infrastructure and sustainable solutions.
  • Explore opportunities in solar energy systems, wind farms, and energy storage solutions.
  • Collaborating with sustainability-focused organisations and investing in energy-efficient technologies can lead to long-term cost savings and environmental stewardship.

5. Agriculture and Agribusiness

Agribusiness is an important sector around the world. Nowadays, there is more attention on improving farming techniques, making supply chains more efficient, and using technology to solve problems. Opportunities exist in areas like precision farming, technology startups for farming, funding for farmers, and food production.

How to leverage the trend:

  • Embrace online advertising for your marketing; showcase your products online.
  • Explore opportunities in precision agriculture, utilising technology to optimise farming practices.
  • Invest in or partner with agri-tech startups to develop innovative solutions.
  • Tap into agricultural financing to support the growth of agribusinesses and expand operations. 

By leveraging technology and innovative practices, businesses can contribute to food security, create employment opportunities, and drive economic diversification.

6. E-Commerce and Online Marketplaces

The COVID-19 pandemic has significantly increased the growth of e-commerce and online marketplaces, and this trend is expected to continue until at least 2024.

How to leverage the trend:

  • Establish an online presence and optimise websites for mobile devices.
  • Offer convenient and secure payment options to customers.
  • Collaborate with established e-commerce platforms or build your own online marketplace to reach a broader customer base and drive sales.

By embracing e-commerce and online marketplaces, businesses can tap into the growing digital market and expand their customer reach.

7. Financial Technology (Fintech) Innovation

The fintech industry has experienced remarkable growth globally, driven by increasing digital adoption, changing consumer behaviours, and supportive government policies. In 2024, expect further advancements in fintech innovation, particularly in mobile payments, digital banking, peer-to-peer lending, and blockchain technology.

How to leverage the trend:

  • Incorporate fintech solutions into your operations to enhance financial services.
  • Offer innovative financial products and services.
  • Partner with fintech startups to enhance customer experiences and financial inclusion.
  • Develop and launch innovative financial solutions such as mobile payment apps, digital wallets, or peer-to-peer lending platforms.
  • Partner with financial institutions or fintech startups to expand your product offerings.
  • Ensure compliance with financial regulations and security standards.
  • Utilise data analytics for personalised financial services and risk assessment.
  • Provide user-friendly interfaces and robust customer support.

8. Remote Work and Digital Nomadism

The COVID-19 pandemic accelerated the shift towards remote work, and in 2024, it is poised to become a permanent fixture of the business world. The traditional office concept is evolving as more companies embrace remote work policies and leverage digital collaboration tools.

How to leverage the trend:

  • Offer flexible work arrangements, remote work infrastructure, and collaboration tools to support remote employees.
  • Develop policies and guidelines for remote work and establish clear communication channels.
  • Invest in video conferencing, project management, and virtual collaboration tools.
  • Provide opportunities for team building and networking among remote employees.
  • Create a supportive culture that encourages work-life balance and productivity.
  • Utilise remote job opportunities and send business proposals to prospects.

By tapping into the remote work trend, businesses can attract top talent, reduce operational costs, and cater to the evolving needs of professionals seeking flexibility and work-life balance.

You might also check out our blog post on:

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In conclusion, the trends discussed above offer valuable insights into the future of the business landscape. Be ahead of your sector; it will help you constantly analyse your industry, business model, and target audience carefully. By doing so, you can identify emerging opportunities and align them with your goals. 

If you have any specific requests or recommendations for our blog, feel free to share them in the comments section, and we will be happy to address them.

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