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What Experts Say about “Your Morning Routine” and How You Can Establish A Healthy One 

Do you ever find yourself lying in bed at night, struggling to fall asleep because you can’t think of anything you accomplished during the day? Or do you wake up in the morning with no clear plan for the day ahead, wasting precious hours deciding what to do? According to the World Health Organization (WHO), establishing a healthy morning routine is linked to improved mental health, increased productivity, and a higher quality of life. 

It’s time to take control of your life and establish a healthy morning routine that will boost your overall well-being and productivity. In this blog post, we will give practical steps for creating a morning routine that aligns with your goals and promotes a positive mindset. Let’s get started!

1. A fixed Bedtime and Waking Up

According to experts, human energy levels are highest in the morning, so wake up feeling rested and rejuvenated.

In order to start your day with high energy and productivity, it’s crucial to get enough rest. One way to ensure this is by setting a fixed bedtime and waking time for yourself. This practice can help you wake up feeling refreshed and energised, which is vital because low energy levels, headaches, or body pains in the morning can leave you feeling drained throughout the day. 

  • Avoid using electronic screens before bed. 
  • Avoid eating for at least two hours before bedtime 
  • Set your alarm correctly and resist the urge to snooze 
  • Write down any important reminders or tasks for the next day.

2) Gratitude Habit:

Imagery from Freepik

We all have bad days, but we can choose to focus on the positive and make the best of every situation. One way to do this is by developing a habit of gratitude. 

Take a few minutes each day to reflect on the things you’re thankful for, such as the opportunity to wake up and start a new day, the support of your loved ones, the chance to learn and grow, and the list goes on and on, as recommended by mental health professionals, can significantly improve your overall mindset.

You can even write them down in a journal to help you stay motivated and focused on the good things in your life. This simple practice will not only help you feel more grateful and content, but it will also help you see that you have a lot to offer and contribute to the world. 

3. Mindful Moments:

several images of people doing their mindful moments

Sources: Images from freepik and compiled on Canva 

Starting your day with a mindful routine can help you stay calm, focused, and energised. When you wake up, try to avoid the temptation of working from bed. Instead, incorporate simple mindfulness practices into your morning routine. 

You can start with the following:

  • drinking water
  • meditation, 
  • deep breathing exercises
  • brushing your teeth
  • quick Shower 

These simple practices can set a positive and productive tone for the day ahead, promoting both physical and mental well-being.

4. Make planning fun:

Sources: Freepik

Starting the day being serious can get boring sometimes; you should balance your morning productivity with enjoyment. Making planning fun by incorporating elements like listening to music, taking a walk, or even watching a motivational video while going through the previous day’s achievements, undone tasks, and progress can keep your creative juices flowing while making you feel like you are in control of your schedule.

5. Get the tasks done:

Time is a valuable resource, and managing it effectively is crucial to achieving your goals. To make the most of your day, it’s important to be constructive and take action. Here are some steps you can take to be more productive and get things done. 

Firstly, create a to-do list with all the tasks you need to complete. Prioritise the tasks based on their importance and urgency and break them down into smaller, manageable parts. 

Next, set aside a specific morning time to complete and schedule your most important tasks during this period.

Finally, it’s essential to stay positive and avoid distractions. Find a quiet space where you can focus on your tasks and take short breaks between each task to refresh your mind and keep your energy levels up. Remember to celebrate your accomplishments and acknowledge your progress. 

6. Nutrient-Packed Breakfast:

Consuming a nutrient-packed breakfast rich in protein, fibre, and vitamins is recommended to provide your body with the necessary nutrients to function effectively. 

A well-balanced meal not only offers sustained energy but also supports overall health. For instance, Kaidantan, a fitness trainer, suggests that if you intend to exercise, you should consume something before your workout to help fuel your body. Examples of suitable pre-workout meals include a small apple, half a banana with a handful of nuts, or natural nut butter, giving your body the essential nutrients required for overall good health.

More: Healthy Breakfast Options 

7. Tech-Free Zone:

Starting your day with a clear and focused mind is crucial. To accomplish this, it’s recommended to create a “Tech-Free Zone” for yourself in the early hours of the day. 

This means avoiding any distractions, such as checking emails or social media, that could disrupt your thought process. By doing so, you can give yourself time to connect with your inner thoughts, set positive intentions, and focus on your work without the interference of screens. 

8. Have Motivating Practice: 

In order to maintain a positive and productive mindset, it’s crucial to incorporate motivating practices into your daily routine. After completing a significant task, take a moment to pause and reflect on your accomplishments. 

This is a great time to check in with loved ones, reach out to colleagues and team members, and celebrate your progress. In addition to socialising and connecting with others, it’s also important to prioritise personal development. It can take many forms, such as setting goals, reading a motivational book, or listening to a podcast. Whatever strategy you choose, the key is to engage in activities that inspire and challenge you regularly. By making motivating practices a part of your daily routine, you’ll cultivate a growth mindset and feel empowered to take on new challenges and pursue your goals with confidence.

9. Exercise for Vitality:

Source from freepik

One of the best ways to regulate your sleep-wake cycle is to exercise in the morning. Even if your schedule is tight, try to incorporate a consistent workout practice, such as a brisk walk, yoga, or a quick workout, into your morning routine. 

This will not only boost your energy levels but also enhance your mood and overall well-being. Furthermore, it’s essential to stay hydrated to kick-start your day. Eleana Kaidanian, RD, CPT, a nutritionist with her practice, recommends starting your day with a glass of water instead of tea or coffee. Drinking at least 8 ounces of water when you wake up will help you feel refreshed and energised throughout the day. So, start your day with some exercise and hydration to feel more productive and motivated!”

10. Establish Consistency and be Flexible:

Having a consistent morning routine is essential for creating positive habits that will lead to tremendous success in the long run. It’s crucial to maintain this routine even on weekends, as it reinforces the stability of your habits. However, it’s equally important to be flexible and adaptable to unforeseen circumstances while still maintaining the core elements of your morning routine. 

Other Resources:

19 Effective Business Ideas In The Finance Sector

18 Best Business Ideas For Tech-Savvies


Remember that when it comes to building a morning routine, it’s not about being perfect but making progress. Start with small changes, stay consistent, and see how your mornings become a source of positivity and productivity. We would also love to hear about the habits you are incorporating into your morning routine. Feel free to share in the comments section below, and let’s work together to build better habits.

5 Ways To Become A Self-Made Millionaire Within Five Years & Zero Capital 

Many young individuals dream of becoming self-made millionaires to afford luxurious living and pursue their passions. After all, life is meant to be enjoyed, right? I have previously written a blog post titled “Skills and traits of successful self-millionaires”. Building on that, I decided to share more insights based on my research and personal experience in another blog post for added insights. 

Self-made millionaires are individuals who have worked tirelessly to ensure their success and financial prosperity without relying on family inheritance or trust funds. According to a 2019 Wealth-X and Fidelity Investments study, two-thirds of millionaires are self-made. While this journey may be challenging, following the tips below can put you one step closer to achieving your goals.

5 Ways to Become a Self-Made Millionaire in 5 Years With Zero Money:

1. Entrepreneurship:

As someone interested in entrepreneurship, I’ve learned from reading Rich Dad Poor Dad that relying solely on earned income from a 9-5 job as a young person will lead to something other than the desired wealth creation. Instead, investing in entrepreneurship through owning businesses and startups and taking calculated risks is the way to go. A great example of this is the story of Howard Schultz, founder of Starbucks. With little initial capital, he transformed a small coffee shop into a global empire through innovation and perseverance, demonstrating the transformative power of entrepreneurship.


  • The key to starting a successful business is to identify a unique problem and develop a simple, viable business idea that can be grown over time. 
  • Don’t worry about capital at first. Focus on the idea. Take Chris Guillebeau, the author of “The $100 Startup,” who built profitable businesses with minimal investment by following this approach.


2. Invest in Yourself:

“A Right Mind is the right way to success.” A great way to succeed is by developing your skills, improving your weaknesses, and leveraging your strengths. Oprah Winfrey is an excellent example of someone who has excelled in her communication and media career. She has a brand worth $3.5 billion and self-made millionaire status, all thanks to her relentless pursuit of personal growth. Investing in yourself is crucial for increasing your market value and potential for financial success. 


  • To achieve this, set specific goals for self-improvement and identify the skills and knowledge areas most relevant to your chosen path to wealth. 
  • Then, allocate time and resources to education and skill development.

3. Work Smart: 

Becoming a self-made millionaire requires more than hard work; it demands working smart and strategically. One common trait shared among all self-made millionaires is their ability to recognise opportunities others might overlook. They achieve this through intentional effort and setting “SMART” goals.

S: Specific: This involves defining specific goals rather than vague ideals such as “I want to be rich.” For example, “I want to earn $1 million in five years by starting an online business in the Fashion industry” is a specific goal. This represents clarity and direction; you need something written clearly to accompany it.  

M: Measurable: Measurable goals are a way to see your progress and identify when you’ve met them. Earning $1 million in five years is a measurable goal in the preceding scenario. You can split it into smaller milestones, such as generating $200,000 in income in the first year and other things and chores that prove you’re on the correct path. 

A: Achievable: When setting goals, be sure they are realistic. You want to set realistic goals and tasks for your financial situation, especially if you are starting with little or no funds. “Little progress” matters. 

R: Relevant: Your goals must align appropriately with the bigger vision. 

T: Time-Bound: A deadline instils a sense of accountability and urgency. Five years is a clear deadline for becoming a self-made millionaire. To accomplish this deadline, you must wisely allocate your time and resources.

Consider Mark Zuckerberg, co-founder of Facebook, as an example of intelligent working in action. During his undergraduate studies at Harvard, he set a concrete and measurable aim of developing a social networking platform for college students. Given his programming talents and growing interest in online social networks, this goal was attainable. It was also significant to his interest in technology. He planned to launch the platform within a few months to give a sense of urgency. By setting SMART goals, he founded Facebook and became one of the world’s youngest self-made millionaires. 

4. Start Saving Early

Financial management is a vital skill when you are trying to build your finances. As the saying goes, “You shouldn’t eat with all your hands.” You might see business opportunities you’d like to pursue but need more funds to start. To become a self-made millionaire, practising sound financial habits such as saving and investing is vital. For instance, the story of Warren Buffett, one of the world’s wealthiest individuals. His disciplined approach to saving and investing and the power of compound interest allowed him to accumulate wealth over time. By adopting a strategic financial management plan, you, too, can expedite your path towards achieving financial success.


  • Create a detailed Financial Plan and budget to track your expenses. 
  • Start investing early, even if it’s in small amounts. Consider low-cost index funds or robo-advisors for diversified investment approach relationships. 


Safe Investments for Starters 

How to Pick Your Investments

Five key factors to check before choosing an investment plan | Mint

5. Networking and Building Relationships: 

As someone who aspires to become a self-made millionaire, you must invest time and effort in building genuine relationships with people, and increasing your connections, which can lead to collaborations, mentorship, and valuable opportunities. Look at the journey of Elon Musk, who leveraged his network to secure investments for SpaceX and Tesla. Building meaningful connections played a pivotal role in his success.


  • Attend industry events, seminars, and conferences to expand your professional network.
  • Be genuine in your interactions. Building authentic relationships is more valuable than collecting business cards.

Final Thoughts:

What other “Tips” can you suggest in the comments section? Let’s learn together!

10 Real Estate Business Ideas To Help You Become A Millionaire 

Real Estate Ideas

The real estate business is very vital to a country’s economic growth. Just one successful sale can lift someone out of poverty. McKinsey, a consulting firm, reports that over 67 percent of the world’s net worth is invested in real estate, while only about 20 percent is invested in other fixed assets.

What is a Real Estate Business?

A real estate firm provides various property-related services, including purchasing, selling, leasing, and management, and is typically required to have a license to conduct business.

Why You Should Consider Starting a Real Estate Industry Business

If you’re considering starting a real estate business, it’s worth noting that the housing market is forecasted to remain robust over the next five years. However, higher interest rates will reduce buying power. To start a successful real estate business, you must carefully plan, conduct thorough market research, and understand the industry. We have a detailed blog post to help you get started and stay informed; you should click this link

1. Real Estate Consultant: 

Average Annual Base Salary: $75,010

What They Do: A real estate consultant is a financial expert who provides advice and plans for potential investors and clients. They ensure that their clients reach their financial goals by delivering practical property plan strategies and making informed decisions when buying property to avoid being deceived. 

If you possess an in-depth knowledge of the real estate market, you can offer consulting services to individuals or businesses seeking strategic advice on property investments. You definitely should look forward to our incoming posts on the tips, strategies and industry to target as a real estate consultant and make more dollars.  

2. Real Estate Lawyer: 

Average Annual Pay: $93953 

What they do: Real estate lawyers are legal professionals who specialise in the complex legal aspects of buying, selling, and managing properties.

Their primary responsibility is to draft and review real estate contracts, mortgages, and other legal documents related to real estate transactions to ensure that all the legal documents are legitimate, complete, and in compliance with state and federal laws. 

3. Real Estate Agent:

Average Annual Pay:  $29k – $150k

What they do: Real Estate agents work as intermediaries between buyers and sellers, as well as renters of properties. As a licensed real estate agent, you can assist clients in buying or selling properties and earn commissions on every sale.

You can also provide property management services, where you handle everything from tenant screening to maintenance and rent collection on behalf of the property owner. This means you can earn money by managing rental properties for property owners and also get percentages from both parties. 

4. Real Estate Inspection Services:

Average Annual Pay:  $47797 

What they Do: Real Estate Inspection Services involve the expertise of a licensed home inspector who provides a comprehensive, detailed inspection report to potential buyers. This report lists all the issues and possible concerns with the property, including defects, safety hazards, and necessary repairs. The home inspector examines the structural components, roofing, electrical, plumbing, heating and cooling systems, insulation, ventilation, and more.

To become a home inspector, an individual must undergo extensive training and certification in home inspection, which ensures that they have the knowledge and skills necessary to perform a thorough inspection of a property.

5. Real Estate Photography/Blogging/Vlogging:

Average Weekly Pay for Real Estate Photography Jobs: $488 

Average Annual Pay for Real Estate Blogging: $73406

Average Annual Pay for Real Estate Vlogging: $73406 

Real Estate blogging?vlogging: If you are someone who is passionate about real estate and has a creative side, you can consider starting a real estate blog or YouTube channel where you can share your market insights, property tours, and tips with your audience. By creating informative and engaging content, you can establish yourself as an expert in the industry and attract more clients to your services.

Real estate photography: In addition to content creation, another way you can make money in the real estate industry is by offering your services as a real estate photographer. As a real estate photographer, you will be responsible for capturing high-quality images of properties for marketing purposes. With persistence, creativity, and hard work, you can make a successful career in real estate photography, blogging, and vlogging.

5. Real Estate Appraiser:

Average Annual Range Pay:  $65,607

What they do: Real estate appraisers are professionals who determine property values. They help buyers and sellers make informed decisions about a property’s monetary worth. They use their expertise to evaluate properties, considering factors such as location, condition, and market trends and provide a detailed report that includes their findings and analysis.

You might be wondering how this is a viable business. Still, you don’t know how clueless it can be when you want to ascertain the prices to put up for the sales of a property but you can’t because it’s not your field; the buying and selling process will help ensure that all parties involved are getting a fair deal, satisfied with the outcome of a transaction.

If you have a passion and knowledge and are ready to gain more, you can work as a Real estate appraiser and offer services to big industries like big firms, banks, or government agencies. You will also need to have good and excellent analytical skills and knowledge of real estate markets and trends. 

6. Real Estate Development:

Average Annual Pay: $149,460 per year

What they do: Real estate development is a lucrative career option for those with prior experience and substantial wealth. It involves acquiring properties and constructing buildings to maximise their value. Although it has the potential to generate significant profits, it is also a challenging venture as it involves real estate financing, construction, marketing, and management, all of which are the sole responsibility of the developer. 

8. Vacation Rentals:

What they do: The vacation rental industry has grown in recent years with platforms like Airbnb and other popular sites. This market is managed by individuals and companies who invest in real estate located in popular travel destinations and rent it out to visitors. 

Vacation rental managers have many responsibilities, including marketing the property, communicating with guests, and coordinating cleaning and maintenance. To ensure a great guest experience, they also provide amenities, such as linens, toiletries, and local recommendations. By renting out properties on a short-term basis, vacation rental managers have the potential to earn high profits. However, managing a vacation rental requires hard work, dedication, and a keen eye for design, marketing, and customer service.

9. Real Estate Virtual Assistant:

Average Annual Pay:$4,229/month

What they do: Real estate professionals often have a lot on their plate, from managing properties to dealing with clients and closing deals. As a result, they may require assistance with various administrative and marketing tasks. This is where virtual assistants come in – they provide reliable support for busy professionals, taking on responsibilities such as managing email correspondence, scheduling appointments, and handling social media accounts. By taking care of these tasks, virtual assistants allow real estate professionals to serve their clients better.  

10. Real Estate Technology:

What they do: The real estate industry is undergoing significant growth in technology, where software, apps, or online platforms are being developed to simplify the management, listing, and home inspection processes. The primary objective is to use the latest technological advancements to create solutions that make real estate transactions more efficient, transparent, and cost-effective.

As a software expert, you could work closely with real estate agents, property managers, homeowners, and professionals in this field to identify the industry’s pain points and develop innovative tools, designing and building user-friendly interfaces, to address these challenges. You should read this Forbes blog on How Technology Can Help The Real Estate Industry


Real Estate Renewable Energy

Average Annual Pay: $84,603

What They Do: Their approach to real estate is guided by a solid commitment to sustainability, which is reflected in their incorporation of environmentally friendly practices. To this end, they offer a range of renewable energy installations, such as solar panels, designed to reduce carbon emissions and conserve energy. In addition, they also provide energy-efficient upgrades and green building designs that minimise environmental impact while promoting energy conservation.

Real Estate Coaching/Training:

Average Annual Pay: $93029 per year

What they do: These are people who have significant experience and expertise in the real estate industry. Consider becoming a coach or trainer. Coaches or trainers train aspiring real estate professionals through classes, webinars, or one-on-one coaching sessions.

Real Estate Software Development:

Average Annual Pay: $102325 per year 

What they do: Professionals who possess software development expertise can design and develop a range of innovative tools that can effectively streamline various processes related to real estate. These tools may include property management software, real estate websites, CRM systems, or investment analysis tools, which can enhance the efficiency, productivity, and profitability of real estate businesses.

Property accountant

Average salary: $65,832 per year

These experts perform a range of accounting tasks, including managing budgets, preparing financial statements, monitoring financial transactions, ensuring accurate account balances, and analysing financial data to make good and informed decisions. In addition to their technical skills, property accountants must have excellent communication skills, as they often work with multiple stakeholders, including clients, vendors, and internal teams.

In conclusion, success in the real estate industry heavily depends on networking, staying abreast of market changes, and delivering exceptional customer service. Identifying the right business idea and executing it efficiently in the constantly evolving real estate market is crucial for achieving success. With these factors in mind, I am confident that you will excel in your real estate endeavours. Best of luck!

Six Powerful Reasons to Build Your Personal Brand Today

A personal brand doesn’t only consist of a logo, fonts, colour palette, and vision board. It’s the human side, the human personality, of your product or service business. From a customer’s first contact with you, they can tell a lot about who you are and what you stand for (your values), and thereby decide whether to build trust in you or not.

In today’s fast-paced, digital-driven world, where everyone wants to purchase from brands they feel an emotional connection with, a Nielson survey stated that “59% of customers prefer to buy new products from brands they are already familiar with”. This means it’s your duty to create a level of trust for your personal brand.

A brand is a person’s perception of a product, service, or overall business based on their experience with the brand’s online or offline presence and understanding of the logo, name, and identity properties. Your Personal Brand is what you constantly reveal to your audience about who you are.

Personal branding” is the process of strategically creating those perceptions you want your customers and potential customers to have about you when they come across you and your business, so think and behave like a marketer.” Whether you’re an aspiring entrepreneur, a seasoned professional, or even a recent graduate, your personal brand can be the key to unlocking new opportunities and fostering meaningful connections.

In this blog post, we’ll explore why crafting and nurturing your personal brand is no longer a luxury but a strategic must-do.

Resources: Practical example of a Personal Brand

1. For Better Visibility and Differentiation: 

In this digital era, where our online presence is our global storefront and portfolio, Now is the best time to invest in your personal brand. Imagine you are a hiring manager checking through a pile of resumes. What makes one candidate stand out from the rest? Their personal brand.

A well-crafted personal brand helps ensure that your digital “you” accurately reflects your skills, personality, and values. This makes a powerful first impression and makes it easier for employers to see why you’re the right fit.

How can you achieve this?

  • Understand your industry and customers. 
  • Create your social media platforms and tailor your profile to fit your goals, ideas (products or services), and offers. 
  • Consistently showcase your journey, the projects you are currently involved in, your passion, and what you have learned. This could also include your mistakes and insights.

2. Trust and Authenticity:

Building your personal brand is not just about self-promotion; it’s about building trust and credibility, which can’t be bought or prized. A well-curated personal brand aligns with your values and consistently delivers value. For instance, a personal brand in the health industry will want to ensure that whatever products or services it offers reflect “safety” and are not “fake”. By checking the online presence of such a brand, as well as the videos, images, and other content, you should already know if it’s credible or not.

How to achieve this:

  • You want to consistently deliver value, whether through your work, content, or interactions. People will begin to associate your name with expertise and reliability.
  • You will be so surprised to see how your trust can open doors to partnerships, collaborations, and career advancements.

3. Networking and Opportunities: A World of Opportunities:

Gone are the days of traditional business cards and elevator pitches (although they still have their place). With a solid personal brand, you start to attract both local and global opportunities, which are now on your digital business card. As you consistently share your insights, passions, and accomplishments, you attract like-minded individuals and collaborators. Whether you’re seeking a job, freelance work, or entrepreneurial partnerships, your brand can be your ticket to a world of possibilities. 

Focus your strengths on building your personal brand. It’s the impression you leave on others when they encounter your LinkedIn profile, blog, social media presence, or physical connection. So, build a strong online persona and invest in your branding.

4. Global Thought Leadership:

In an age of overload of information, typing a question on Google can attest to how many individuals are providing insights and answers to the question. In this way, the digital world provides a platform and advantage for anyone to become a thought leader. Becoming a thought leader in your niche or industry will set you apart, opening doors to speaking engagements, collaborations, and consulting opportunities.

How to achieve this

  • Consistently sharing your expertise through social media, digital platforms, blogs, articles, or public speaking, is a great way to position yourself as an authority in your field. 
  • Keep learning and stay up to date with the latest information, tools, and updates. 
  • Have mentors to look up to. This will help your journey become much easier, but it is also important to be unique and bring your own perspective to the table.

5. Adaptability and Growth:

Personal branding helps people test what is working and what isn’t, giving them firsthand experience in their industry field. For instance, a public health lecturer who has adequate knowledge can showcase his practice or expertise online. He or she will most likely be very aware of the environment, trends, health trends, news, and effects on people compared to someone who isn’t building a personal brand in the industry.

A personal brand encourages continuous learning and self-improvement. As you refine your skills, explore new interests, and share your growth with your audience, you create a narrative of adaptability and resilience.

6. Monetization and Entrepreneurship:

Many successful entrepreneurs have leveraged their personal brands to launch businesses and monetise their expertise. For instance, the famous female musician Rihanna built her personal brand around music but slowly evolved it into beauty (her beauty and makeup brand “fentybeauty”. Do you have a passion or expertise you’d like to turn into a livelihood? Whether you’re selling products, services, or knowledge, a solid personal brand can help you attract customers and clients who resonate with your values and offerings. 


Building a personal brand is no longer an option but a necessity. So start investing in your Brand. It empowers you to differentiate yourself, earn trust, expand your network, become a thought leader, adapt to change, and even monetise your expertise. Your brand is an investment in your future success, and it’s always early enough to start crafting it. 

Learn How to Transition From a 9-5 Career To Freelancing With Our Step-By-Step Guide

Are you considering a career change but need help figuring out where to start? If so, you’re not alone. According to McKinsey, by 2030, around 500 million freelancers will be working through platforms and making money online. Luckily, this blog post can help you navigate this new landscape.

It’s worth noting that one of the reasons why young individuals seek the flexibility of freelance work is because they value “comfort”. However, being a business owner or freelancer can also bring uncertainty and the fear of not knowing when the next income will come in, leading to sleepless nights. So, if you’re leaving a 9-5 job due to stress, be prepared to face new challenges as a freelancer. This blog post will guide you through the steps from successfully transitioning a 9-5 career to freelancing. If you find it helpful, consider subscribing to our e-mail list for more resources.

What is Freelancing?

Freelancing School says freelancing means working as an “independent company”, where you are “self-employed” and work as an independent contractor.

Why Freelancing?

Why choose freelancing? Let’s picture your typical day: waking up to the sound of the alarm at 5 a.m., rushing to get dressed and brushing your teeth while looking in the mirror and wondering what kind of life you’re living. Then you put on a Beyonce song to motivate yourself, but deep down, you’re not happy because you have to deal with a grumpy boss, annoying HR, and workloads that you have no say over, with no time to develop your skills.

That’s where freelancing comes in. It offers the freedom to work on your terms, implement your ideas as you envision them, choose your projects, and earn more. 

According to Upwork’s Freelance Forward report, flexibility and freedom are the top motivators for new and existing freelancers. For example,

  • 68% of new freelancers say that “career ownership” is a top draw. 
  • 54% are attracted to the ability to work remotely.
  • 78% of skilled remote freelancers cite schedule flexibility as a key reason for freelancing.
  • 73% cite location flexibility.
  • 73% say freelancing allows them to pursue more meaningful work.

If you are also considering freelancing, feel free to share your reasons in the comments below.

How Much Money Can You Make Freelancing?

As a freelancer, the pay is not fixed and varies depending on factors such as expertise, niche, and country, but rather a range. The estimated total income for a freelancer per year can vary in the United States.

$64,046 /yr


$88,946 /yr

Senior Writer

$85,018 /yr

Lead Writer

Know these Two Things

Don’t panic, and Stay Patient.

Don't panic and Stay Patient

The first few weeks may be challenging, and you may sometimes feel lost. You may need to figure out where to start or how to proceed, and you may also be concerned about the costs of courses and other resources. However, feel free and remember that progress can be made even in small steps.

Step-By-Step Guide 

1: Self-Assessment

Before embarking on a career transition, conducting a thorough self-assessment of your skills, interests, and goals is crucial. As the famous saying goes, “If you fail to plan, you plan to fail.” To do this, you should conduct research and answer the following questions:

  • Why do you wish to leave your current job?
  • What are your marketable skills?
  • What do you enjoy doing the most?
  • What industries or niches are you interested in?
  • What are your financial objectives as a freelancer?
  • How would you describe your current financial situation?

Talk to someone about it: If you’re struggling with the decision, talk to someone you trust and who has your best interests in mind. Share your fears, concerns, and reasons behind your decision. You could also seek guidance from respected freelancers or watch YouTube videos to hear about other’s experiences. However, remember that your validation is essential, too. Remember to prioritise your thoughts and feelings.

You can choose the right freelancing path by clearly understanding all these factors.

2: Build a Solid Skill Set

Once you have researched the niche, industry, or market you intend to pursue,

  • Determine the skills required to excel in your chosen freelance field.
  • Spend time enhancing or acquiring these skills through online courses, workshops, and self-education.
  • Connect with experts in your desired industry.

Step 3: Establish a Financial Backup Plan

As a freelancer, your income may be slow at first. It is recommended to save at least three to six months’ living expenses before quitting your 9-5 job. This emergency fund will provide a safety net and lessen financial pressure during the transition.

Try to live within your means by cutting costs, enabling you to afford essential expenses such as data connection, electricity bills, tech devices, and more.

Step 4: Build Your Personal Brand

When you are ready to leave your 9-5 job, start working on your brand by establishing an online presence through professional websites and active social media profiles.

Put into practice what you have learned by sharing your journey, and be bold about being a beginner while improving your skills.

To build credibility, showcase your skills, portfolio, and testimonials. You can contact friends and family who own small businesses and offer to implement your knowledge in exchange for a review or testimonial.

Step 5: Begin Freelancing Part-Time

I’ve heard of individuals who balance their 9-5 jobs with freelancing. After getting good pay and results from freelancing, they leave their 9-5 job and focus solely on freelancing.

Please do note that if you need more preparation for the workload or have many responsibilities and people depending on you, it can be risky to transition from a 9-5 job to freelancing abruptly. It’s wise to consider freelancing part-time while maintaining your full-time job. This approach will allow you to gain experience, establish a clientele, and determine if freelancing is viable.

Step 6: Build a Portfolio

A Freelance Portfolio is a collection of your skills, projects, work, and accomplishments for clients. It showcases how results-oriented and suitable you are for other jobs.

Build a diverse and impressive portfolio to attract clients. Please include your best work and keep it up-to-date. Having a solid portfolio will be beneficial when you decide to go full-time.

Resources: Free Freelance Portfolio websites

Step 7: Set Your Freelance Rates

To ensure fair pay, research industry standards and set freelance rates that cover your expenses, be transparent with clients about pricing.


You’re probably calculating freelance rates all wrong — so follow this strategy instead.

How To Set Your Freelance Rate: The Comprehensive Guide | Upwork

Step 8: Create a Business Plan

Now that you have experimented for a while, it’s time to carry out “Strategic Marketing”. Where you start treating your freelancing as a business: Outline your goals, target clients, marketing strategies, and financial projections in a comprehensive business plan. This roadmap will keep you focused and organised. Start sending in strategic Business Proposals and pitches to small business owners.

Step 9: Network and Market Yourself

Leverage your network and join relevant professional groups or online communities. Attend industry events and use social media to connect with potential clients. Effective networking can lead to valuable freelance opportunities.

Step 10: Quit Your 9-5 Job

Once your freelancing income is stable and sustainable, you can then proceed to resign professionally from your 9-5 job.

Step 11: Manage Your Finances

As a freelancer, it is crucial to manage finances carefully by tracking income and expenses, setting aside funds for taxes, and seeking assistance from an accountant or financial advisor to ensure stability.

Step 12: Stay Committed and Adapt

Freelancing can be challenging, especially in the early stages. It’s essential to stay committed to your goals, be disciplined, keep learning, and be willing to adapt your strategies based on market trends and client feedback.


Growing up, I read a book called “Rich Dad Poor Dad” by Robert Kiyosaki, and the lessons I learned from it have stayed with me throughout my life. Whether I’m working a 9-5 job, freelancing, or helping out on my parent’s fish farm, the book’s teachings have been invaluable: 

  • One of the book’s key takeaways is that money is imaginary, and to achieve financial success, we must continually educate ourselves about money.
  • The book also emphasises the importance of building passive income streams that cover your expenses, saving, diversifying income and investments, not spending all of your income, and reducing costs. 

Following these principles, we can break free from the “Poor Dad” cycle and become a “Rich Dad”. 


Transitioning from a 9-5 career to freelancing is a significant step that requires careful planning and dedication. By following these steps and staying focused on your goals, you can successfully shift to freelancing and enjoy its freedom and fulfilment.

We also have another blog post on

9 to 5 or freelancing: How do you balance the two?

Boosting Your Freelancer Productivity: Essential Tips and Tools for Success

GaryVee’s Timeless 8-Step Strategy for Making Money on Social Media

cover imagery, texts by the left: Garyvee's social media as a social media experts while the left side is fllled with several social media platform logos

If you are familiar with the social media and marketing space, it’s almost guaranteed that you have heard of Gary Vaynerchuk. For those who don’t know, Gary Vaynerchuk, fondly known as GaryVee, is a charismatic entrepreneur, social media guru, and motivational speaker who has revolutionised how we perceive social media marketing. GaryVee has inspired millions, including me, to embrace our entrepreneurial spirit and harness the power of social media to make money.

In this blog, we’ll explore Gary Vee’s vital information and strategies for generating revenue through social media, sprinkled with his signature wit and wisdom. While not verbatim, the insights presented here culminate in thorough research and a compilation of Gary’s profound advice over time. Join us as we delve into the world of social media entrepreneurship, exploring the strategies that have made GaryVee a formidable force in the digital landscape.

1 Start Small, Start Now

In his famous book “Crushing It,” Gary Vee emphasises “making your passion your job”. Be yourself, embrace your DNA, work really hard, and never think about quitting or taking breaks. The ability to be patient and flexible, capitalise on every opportunity, and put your family first.

One of my favourite quotes from him is, Even if your ambitions are huge, start slow, start small, build gradually, build smart.” This is one of my favourite quotes from him. — GaryVee

It’s advisable to take those little steps and focus on what truly matters. Monetising on social media requires patience. Before focusing on making money, ensure you have an idea of things like:

  • What’s my passion? Identify something you have an interest in. 
  • Research competitors who are doing something similar; it indicates a market for your idea.
  • Create a key customer persona and understand their digital habits.
  • Register your brand on social media platforms.
  • Develop a content posting plan that resonates and solves problems for your potential customers.
  • Continuously work and reinvent your approach.

2. Be Authentic and Create Quality Content

Imagery showcasing Gary Vaynerchuk

GaryVee evangelises “authenticity” as the path to social media success. He advises against creating content solely to attract followers and instead suggests “focusing on helping rather than selling”. In his words, “The more real you are, the more people will be drawn to your Brand.”  Additionally, he encourages putting out quality content every day and engaging with your audience around it.

Stay true to your personality and values to attract an engaged and loyal audience. Whether it’s videos, posts, or podcasts, ensure your content is informative, entertaining, and adds value to your followers’ lives. As Gary Vee puts it, “The best content marketing strategy ever is to CARE.” Let people see that you genuinely care about their growth and the outcome of your products and services. 

Embrace your DNA, be yourself, put out awesome content, and people will be interested in what you have to say.”

Gary Vaynerchuk 

3. Identify Your Platform(s)

Gary Vee advises against spreading yourself too thin across all social media platforms. Instead, he suggests identifying the platforms that align with your target audience and focusing your efforts there. He famously said, “Don’t try to be on every platform and pick the ones that resonate with you.

Whether it’s Instagram, TikTok, LinkedIn, or YouTube, each platform has unique strengths, and understanding your audience’s preferences will help you tailor your content accordingly for maximum impact and help you make money on social media.

4. Engage and Connect with Your Audience

GaryVee reminds us that “Engagement is the currency of social media” and that engaging with your audience is crucial for building meaningful connections and loyalty. Respond to comments and clarify questions to participate actively in discussions about your area of expertise.

GaryVee is known for his “1.80 strategy,” where he leaves his two cents (a genuine comment) on the top nine posts of ten different relevant hashtags every day. This approach allows him to connect with people who share similar interests and expand his reach organically. The video below is a clip of Gary Vee explaining the idea.

You can find the full vlog here.

5. Patience and Consistency Are Key

One of Gary Vee’s most famous phrases is, “Don’t expect results overnight; this is a long game.” Establishing a solid social media presence and making money from it takes effort and commitment. Consistency in posting high-quality content is essential for gaining traction and growing your audience.

Avoid getting disheartened by slow growth or initial setbacks. Keep pushing forward and refining your strategy as you learn from your audience’s feedback. As Gary Vee says, Don’t overwhelm yourself because someone is doing something you like or love

6. Diversify Your Revenue Streams

Gary Vee strongly advocates diversifying income streams beyond traditional advertising. He suggests exploring various monetisation avenues, such as merchandise, digital products, courses, consulting, and sponsored content.

Diversifying your income sources can lessen your reliance on a single source of income, making your business more resilient and adaptable to changes in the social media landscape. You might want to check out this blog post, “How do you diversify your revenue streams in a volatile market? 

7. Offer Value First, Then Monetize

Woman shopping in thrift store from freepik

Jab, jab, jab, right hook,” is a phrase coined by GaryVee, which essentially means providing value to your audience first before asking for anything in return. 

Some refer to this approach as the 80/20 rule, where 80 per cent of the time is devoted to offering valuable content that isn’t directly related to the business’s products and services. Aspire to build relationships with the audience. The remaining 20 per cent can be dedicated to publishing promotional content, ensuring that it is noticed and well-received by the engaged audience.

By continuously providing helpful information, you can gain credibility and position yourself as an authority in your field. So, once you’ve cultivated a loyal and engaged community, you can tactfully introduce your products or services. GaryVee’s approach is about building long-term relationships and creating win-win situations for both the creator and the audience.

8. Embrace Automation of Processes

Gary Vee firmly believes in having systems in place and executing tasks as quickly as possible. E-Mail Automation is a vital way to scale your social media brand efficiently. 

Here’s some potential advice on e-mail marketing from GaryVee:

  • Build and Segment Your E-mail List: GaryVee advocates for building a solid e-mail list of engaged and interested subscribers. He stresses the importance of segmenting your list based on various factors such as interests, behaviours, or demographics to deliver more targeted content and offers.
  • Provide Value in Every E-mail: GaryVee advises against bombarding your e-mail subscribers with constant promotions. Instead, deliver valuable content and insights in every e-mail you send. 
  • Personalisation and Customization: Personalise your e-mail campaigns to make them feel more tailored to each recipient. Utilise their names, include personalised recommendations, and send targeted messages based on their interactions with your brand.
  • Test and Optimise: GaryVee emphasises constantly testing and optimising your e-mail campaigns. Experiment with different subject lines, content formats, and call-to-actions to identify what resonates best with your audience.
  • Use E-mail as a Relationship-Building Tool: GaryVee sees e-mail as an opportunity to build meaningful relationships with your audience. Engage with your subscribers by responding to their inquiries, addressing their concerns, and making them feel valued.


GaryVee’s 8-step strategy for making money on social media is a blueprint for success in the digital age. By being authentic, understanding your audience, engaging consistently, and diversifying revenue streams, you’ll be on your way to turning your passion into profit. Remember, it’s a marathon, not a sprint, and with Gary Vee’s advice and your unique voice, you’re well-equipped to thrive in the dynamic world of social media entrepreneurship. As Gary Vee would say, “Go crush it!” 

Mastering Amazon KDP: Strategies for Self-Publishing Success

Text by the left states: Master Amazon KDP and become a successful publisher , while the imagery logo of Amazon by the right

We see how the digital world is giving many creators opportunities, and  Amazon Kindle Direct Publishing (KDP) hasn’t been removed from the discussion. It is a fantastic platform for authors to publish and sell their books and ideas to a global audience and make tonnes of money. Do you aspire to become a self-published author? Then, this blog post is here for you. This comprehensive blog post will guide you through the strategies to succeed on Amazon KDP.

Let’s discuss everything about it. 

Understanding Amazon KDP: 

Amazon KDP is a powerful self-publishing platform that empowers authors to upload their books in various formats, including digital Kindle books, paperbacks, e-books, hardcovers, and audiobooks. Authors can upload their work to Amazon and connect with millions of readers and potential loyalists who, if they enjoy reading your books, might recommend or evangelise it to others, generating consistent revenue.

The simplicity and user-friendliness of their tools and resources, a wide range of distribution channels, and affordable royalty rates are among the numerous Amazon KDP features that stand out. Who wouldn’t be interested? 

It is essential to be aware of the KDP formatting guidelines, which help authors get their works ready and formatted for publication. However, after formatting your manuscript and uploading your book, you can move on to setting the pricing and picking the distribution channel that best suits your preferences. Can you access your account’s backend? I don’t mean the backend of the programmers (lol); I am referring to tracking your sales, keeping an eye on the marketing, and deciding when to make it accessible to readers. 

In addition to enabling authors to self-publish e-books and paperbacks, Amazon KDP offers various other programmes to cater to different readers’ preferences. These include:

1. Kindle Unlimited: This platform allows readers to view a vast library of e-books, audiobooks, and magazines with a monthly subscription.

2. Kindle Owners Lending Library: This is available exclusively for Amazon Prime members; this programme enables them to borrow e-books for free, providing an added benefit to their Prime membership.

These programmes offer readers more options, allow authors to reach a broader audience, and increase their book’s visibility and potential earnings.

How much does it cost to own an Amazon account?

Regarding the cost of starting up on Amazon KDP, publishing books on the platform has no initial fee or charge. Signing up and publishing e-books and paperbacks is free, allowing authors to get their work out to readers without any upfront expenses.

Amazon KDP deducts a portion of authors’ royalties from each sale to generate revenue. The price, format (e-book, paperback, or hardcover books), and sales region all affect the royalty rates. Up to 70% of the royalties from e-books with a price between $2.99 and $9.99 go to the author. The maximum royalty rate is reduced to 35% if the cost exceeds that range. Authors can receive royalties for hardcover and paperback books up to 60% of the list price.

While there is no initial cost to start publishing on Amazon KDP, authors can avail of paid services like expert editing, cover design, or advertising to improve their book’s quality and promotional efforts.”

How long does it take to earn on Amazon KDP?

The time it takes to start earning on Amazon KDP varies depending on “when sales are made” and “the payment threshold being reached.” Royalties are generally paid monthly, around 60 days after the conclusion of the month in which the sale was reported. However, for expanded distribution, the payment period is extended to approximately 90 days after the end of the reported month. Payments made via direct deposit may take 1 to 5 business days to show up in the author’s bank account after the payment date.

How much time does it take to publish my book on Amazon KDP? 

The time it takes to publish a book on Amazon KDP can vary based on the book’s length, formatting, and the review process. However, a general timeline for publishing a book on Amazon KDP is “Manuscript Preparation.” The time required to write, edit, and format your book can vary greatly depending on your writing speed and the complexity of the content.  

Important Factors to Consider: 

  • Cover Design: Designing an attractive and professional book cover may take time, depending on the complexity and revisions needed. Remember this famous quote, “Don’t judge a book by its cover.” However, with marketing, the first impression of a book is the “book cover.” Make sure it sells itself. 
  • Uploading your book: Uploading your manuscript and cover files to KDP takes only a few minutes. However, please ensure you follow the KDP guidelines. 
  • Setting up the KDP account: Creating an Amazon KDP account is straightforward and usually takes less than an hour.
  • Reviewing and approval: Amazon KDP’s review process may take up to 72 hours for the e-book and a few days for the print version. During this time, Amazon checks to see if your book meets its content guidelines and formatting requirements.
  • Availability: Once approved, your e-book should become available on Amazon’s Kindle Store within 24 to 48 hours, while the print version may take a few days to be listed on Amazon.

It’s important to note that the timeframes provided are estimates, and individual circumstances can cause them to vary. Be sure to check Amazon’s KDP website or forums for the latest information.

Royalties Payments on Amazon KDP

Amazon KDP pays royalties to authors through various payment methods, including Electronic Funds Transfer (EFT), check, and, in some regions, Amazon Gift Card. Authors can select their preferred payment method in their Amazon KDP account settings to receive their royalties accordingly.

It’s important to note that payment frequency may differ based on the payment method and location. For instance, authors residing in the United States who receive payments through Electronic Funds Transfer (EFT) can expect to receive their royalties approximately 60 days after the end of the month in which the sales occurred. However, please note that payment schedules may vary for authors residing in other countries.

So, before selecting a payment method, please check the specific payment options available in your country and the associated fees or minimum thresholds for each technique. Amazon KDP provides detailed information on royalty payments and payout options within the KDP dashboard or help documentation. 

Preparing Your Book for Publishing:

Before diving into the publishing process, ensure your book is polished and ready for publication. Amazon’s algorithms are specifically engineered to highlight and promote recently published works, which gives authors of new books a chance to increase their visibility and sales. As a result, new authors can benefit from this increased exposure and gain traction on the platform.

  • Invest time and effort in professional editing, proofreading, and cover design to make a solid first impression on potential readers.
  • Pay attention to formatting: Ensure your book looks visually appealing and is readable on various Kindle devices.

Choosing the Right Keywords and Categories:

Optimising your book’s metadata is crucial for its discoverability on Amazon.

  • Conduct keyword research to identify relevant and high-traffic keywords for your book.
  • Incorporate these keywords strategically in your book title, subtitle, description, and backend keyword fields.
  • Choose the most appropriate categories to maximise visibility within Amazon’s browsing system. AI tools such as ChatGPT and Writersonic can help you with that, so check them out.

Pricing Your Book:

To determine the correct price of your book, you need to make decisions based on its purpose and why you created it in the first place. If the objective is profitability, you must consider factors such as genre, audience wealth, book length, market trends, and your author’s brand. 


  • An in-depth understanding of your book niche and market will help you decide on your competitive pricing, which will help attract readers and increase sales.
  • Check on several book websites to see how many writers are putting up your type of book and the reviews to see whether there are any complaints or discussions about the pricing.
  • Experiment with price promotions, limited-time discounts, or free giveaways to generate buzz and drive initial sales. 
  • The simplest way is to ask your friends, audience, and social media followers how much you think they can afford to purchase this book.

Here are the Amazon KDP strategies and secrets I promised you in the introduction: 

1. Establish a robust author platform for long-term success:

To get excellent traffic, establish a robust author platform for long-term success. You should additionally build your social media presence and own a blog. 

This way, you can share your thoughts and journey and build social proof. That way, you have a community that can vouch for you, help repost your book, and be your number one fan and, later on, buyer for your e-books.

  • Display your books, give readers updates, and interact with them.
  • Leverage social media platforms like Facebook, Instagram, TikTok, LinkedIn, and Twitter to build a connection with your target audience.
  • Share book-related content and run targeted advertising campaigns.

2. Gathering Reviews and Social Proof:

Positive reviews are vital for building credibility and driving book sales.

  • Include a call to action in your book, the author’s website, or social media channels. to encourage readers to leave honest reviews
  • Engage with readers by responding to reviews, thanking them for feedback, and addressing any concerns or questions.

 3. Marketing and Promotion:

To effectively market your book, create a thorough marketing strategy.

  • Leverage online and offline channels, such as book blogs, author interviews, guest posting, book tours, book signings, and local events.
  • Leverage Amazon’s advertising platform, Amazon Advertising, to run targeted ads for your book on the platform itself.

4. Continuous Learning and Improvement:

It’s always advisable to stay up-to-date with industry trends, new publishing tools, and marketing strategies. 

  • Join author communities, attend conferences, and read books and blogs on self-publishing to continually enhance your skills and knowledge.
  • Analyse your book’s performance using Amazon KDP’s sales reports and adjust your strategies accordingly.


Also, you should check out our blog posts on guest blogging for tips and tricks to help you earn a lot as a guest blogger. By clicking the links below 


Amazon KDP has changed the publishing industry, empowering authors to take control of their publishing journey. By understanding the platform and implementing the effective strategies I stated above, you can maximise your book’s visibility, attract readers, and achieve self-publishing success. Follow these strategies, adapt them to your unique author brand, and embark on a fulfilling self-publishing journey on Amazon KDP. Happy publishing!

8 Practical Tips to Build Your Startup Brand From Scratch

Have you ever wondered why there’s a growing fascination with building startups? Nowadays, almost everyone dreams of adding “Founder of a Startup” to their bio (sounds amusing, doesn’t it?). Well, as easy as it sounds, the excitement of building something from scratch, shaping your destiny, and having the freedom to bring your unique ideas to life. Yet, here’s the catch: none of those goals are attainable without a strong brand. 

A great startup brand sets your business apart, resonates with your audience, and gives you a competitive edge. In this blog post, we will discuss the essential tips for effectively establishing and growing your startup’s brand, transforming it into a formidable force to be reckoned with.

So, let’s start with a clear definition of a startup: 

A startup is a newly created business venture characterised by its innovative nature, often driven by a unique product, service, or business model. If you’d like to learn more about the definition, you can visit this link. 

In this blog post, we’ll equip you with the essential tips to establish and grow your startup’s brand effectively, transforming it into a formidable force to be reckoned with. 

1. Understand Your Target Audience:

Achieving brand success relies on a profound understanding of your target audience. In-depth market research helps you know your potential customers’ demographics, preferences, needs, and pain points. 

Create buyer personas to represent distinct segments of your target market, allowing you to tailor your brand messaging with surgical precision. For instance, in the case of a startup planning to offer lodging options through a website where people can rent out spaces to travellers, such a startup would need to understand its potential customers thoroughly. This includes segmenting them based on their preferences—some might prefer solo stays, while others might be couples or groups. 

2. Define Your Brand Identity:

Before delving into marketing and promotional endeavours, laying a solid foundation for your brand by defining its “identity” is imperative. A brand identity encompasses distinctive traits that dictate its perceived personality, appearance, and behaviour. Elements such as history, name, personality, and visual identity contribute to the brand’s essence. But even before you decide on the identity, you need to answer questions such as: 

  • Why did I start this business? (Startup Purpose). 
  • What differentiates your startup from others, and what do I want to be known for? (Startup Differentiation and Advantage)
  • Who is your target audience, and how do I want them to perceive your brand? (Startup Buyer Persona). Check number two for more insights. 
  • What are the goals I want to achieve in a year and beyond? (Startup Goals). 

By following these, you are ready to build a solid foundation for all your brand-building efforts. 

3. Develop a compelling brand story:

An impactful and compelling brand story nurtures an emotional connection between your startup and its audience. Veronica Miller, Director of Digital Marketing & Growth at VPNoverview, says, “By creating your startup, you are creating a narrative that people will always want to associate with. 

Customers are interested in following your journey as you face both accomplishments and setbacks, so they can see how the business is achieving long-term success and feel like they are a part of your “journey.” They can gain knowledge from the experiences of others and build trust over time, which then leads to “sales” and “referrals.“. 

Here’s how to make your own: 

  • Share your journey, the challenges you’ve overcome, and the vision that drives your business.
  • Make your story relatable, authentic, and inspiring. 

By sharing your startup’s story consistently across various platforms, you can engage and captivate your audience, fostering brand loyalty and trust. 

4. Develop a Consistent Visual Identity:

Your startup’s visual identity, comprising your logo, colour palette, typography, and design elements, is vital for brand recognition. To illustrate, consider the well-known individuals you follow on social media. When you come across their content, you can quickly and accurately link it to them by noticing the consistent use of colours, fonts, distinctive writing style, and familiar video style. 


  • Design a visually pleasing and consistent brand identity that shows your beliefs and builds a connection with your audience. 
  • Ensure your visual identity is consistently applied across all your marketing materials, website, social media profiles, and other contact points. This helps reinforce brand recall and maintain a consistent brand image. 

Maintaining a consistent visual identity for your brand works similarly and dramatically improves customer retention.

5. Utilise social media and content marketing:

In today’s digital age, social media and content marketing must be considered when establishing and enhancing your brand’s presence. Let’s give more context to these terms for a better understanding:

In the context of brand building, social media refers to the use of various online platforms and networks, such as Facebook, Instagram, Twitter, LinkedIn, and more, to connect, engage, and interact with your target audience, while content marketing is the strategic creation and distribution of valuable, relevant, and informative content to attract, engage, inform, educate, entertain, sell, and retain a specific audience. 

To get started:

  • To effectively connect with your target audience, it’s crucial to research and write down the specific platforms they visit most frequently and understand the types of content they prefer, including the websites they browse and the videos they consume regularly. 

By gathering these insights, you can strategically tailor your content to match their interests and preferences, leading to a more effective and engaging online presence. To avoid getting overwhelmed, start by initially focusing on a critical platform and gradually expanding. Simultaneously, prioritise building an e-mail list alongside your social media efforts, ensuring a direct and reliable channel of communication.

  • Share valuable and engaging content related to your industry, providing your audience with insights, tips, and solutions.
  • To reach a broader audience, incorporate different content formats, such as writings, voiceovers, blog posts, videos, infographics, and podcasts. Mixing up your content types is wise to ensure you engage different segments of your audience effectively. Creating a content calendar is a valuable tool for achieving this balance. 
  • Engage with your followers, respond to comments, and actively participate in conversations to establish brand authority and foster a loyal community.

6. Build Relationships and Partnerships:

Collaborating with other brands, influencers, and industry experts can boost your startup’s brand visibility. 

  • Seek out partnerships and collaborations that align with your values and target audience. 
  • Co-create content, host joint events and webinars, or participate in guest blogging opportunities. 
  • Additionally, prioritise cultivating robust relationships with your customers. Provide exceptional customer service, attentively listen to feedback, and personalise interactions to create a loyal customer base that serves as brand advocates.

7) Keep Track of your Finances 

For self-owned businesses, it is crucial to stay on top of finances and maintain financial accountability. This includes tracking your startup’s finances, implementing effective accounting systems, and fulfilling your tax obligations.

Joe Troyer, CEO and growth advisor of ReviewGrower, emphasises the importance of accounting responsibilities: “From opening the right bank account to understanding your startup’s financial obligations, recording transactions, generating regular reports, and hiring accounting personnel, fulfilling your accounting obligations is crucial. Neglecting these responsibilities can result in wasted time, money, and even legal consequences.”

Maintaining accurate financial records and ensuring compliance helps you stay organised and prepare for future growth, funding opportunities, and potential partnerships. It also lets you make informed decisions and demonstrate credibility to investors and potential collaborators. 

8) Secure your Intellectual Property (IP) 

To avoid tears upon tears, it’s always advisable to safeguard your startup’s interests. This includes trademarks for your startup’s name and brand, patents for your unique product or service, and even securing your brand’s visual identities.

Trademarking your startup’s name and brand provides legal protection, preventing others from using it and potentially diluting your brand recognition. Applying for patents ensures that you have exclusive rights to your invention, safeguarding it from unauthorised use or replication. Additionally, securing your brand’s visual identities, such as logos and designs, helps maintain brand consistency and prevents misuse by others.

By protecting your IP, you establish ownership and preserve the uniqueness and value of your startup. It also provides a solid foundation for potential partnerships, collaborations, and future growth, as you can confidently assert your legal rights and protect your brand’s integrity. 


Register your startup with the appropriate legal business registration process in your country or place of residence: 

This considerable step might seem hard due to the processes and requirements. Still, consulting with legal or business professionals familiar with your local regulations is recommended to ensure a smooth and compliant registration process for your startup. Having your registration number or legal documentation readily available empowers you to swiftly engage in business ventures/opportunities that demand such credentials. This preparation ensures you take advantage of valuable opportunities due to delays in obtaining the necessary paperwork.


Building a startup’s brand from scratch requires careful planning and strategic decision-making. By following the six tips listed above, you can create a solid and memorable brand that resonates with your audience and sets your startup up for success.  

Also, you should check out Part Two of the Startup series, “Discussing Startup Funding.” By clicking this link, take advantage of our valuable insights and expert advice! Also,  join our e-mail list to receive notifications as soon as we publish them. Stay connected and stay informed!

Beginner’s Guide to Investment (101): Seven Investment Tips 

In the words of Idowu Koyenikan, a renowned author and Consultant who has also made it to the Forbes list for his bestselling book “Wealth for all Africans, “When money realises that it is in good hands, it wants to stay and multiply in those hands”.  

As we journey through life, the desire to achieve our dreams is often at the forefront of our minds, especially for those who have recently graduated from high school. The allure of financial freedom drives many to seek investment opportunities, sometimes making impulsive decisions without fully understanding the risks involved.

It’s true that the word “investment” can evoke fear due to the uncertainty of putting our money into something for an extended period with no guarantee of a positive outcome. However, “investment,” when approached with the proper knowledge and information, can be a powerful tool to make our money work harder for us. While it may seem daunting at first, with this comprehensive beginner’s guide, we will equip you with everything you need to know about investing, from the fundamentals to essential dos and don’ts for new investors.

Let’s dive into the world of investment together, empowering you to take control of your financial future.

1. Never invest in something you don’t understand 

The first and most crucial rule of investment is to never invest in something you need help understanding. This is an epic piece of advice from legendary investor Warren Buffett. Take the time to thoroughly research and educate yourself about the investment opportunity before committing any funds. Ensure that you can explain it to someone else in simple terms. 

We have several types of Investments:

The six main types of investments, also known as asset classes, each with its own characteristics, risks, and benefits:

  • Growth Investments: These investments are focused on assets with the potential for significant long-term growth, such as stocks of emerging companies or industries.
  • Shares: Investing in shares means buying ownership in a company, allowing you to benefit from its success and share in its profits.
  • Property: Investing in real estate can provide income through rental properties and potential capital appreciation over time.
  • Defensive Investments: These investments aim to provide stability and preserve capital, such as bonds, treasury bills, or money market funds.
  • Cash: Holding cash or cash equivalents allows immediate fund access but may not provide significant returns.
  • Fixed Interest: Fixed interest investments, like bonds, offer a fixed rate of return over a predetermined period.

I won’t delve into an extensive discussion about the types because that’s not the focus of this article. However, our future blogs will comprehensively analyse each investment type. For now, let’s shift our attention to the (7) tips that will assist you in avoiding common investment mistakes.

2) Conduct Proper Research:

Before investing, always do your due diligence. Don’t rely solely on information from the internet or other sources. Verify the accuracy of the information and consider seeking advice from reputable sources. Be cautious of fraudulent schemes or misleading information that could lead to financial loss.

What to do

  • Before committing to any funds, take the time to research and thoroughly educate yourself about the investment opportunity. 
  • Understand the company, asset class, or financial instrument you’re investing in, and ensure that you can explain it to someone else in simple terms.

3) Determine your Investment Plans/Goals

An Investment Plan/Goals will help you determine your financial state and plan for your future progress. 

Make a list of your financial objectives. Sit down and think about: 

  • Why do you want to invest, 
  • How much money do you currently have, 
  • How much money do you plan to support each month, 
  • How much you wish to put aside each month for investing, 

Keep in mind that your goals may alter as your life progresses. While your immediate objective is to save enough money for a down payment on a house, in 15 years, consider paying for your children’s college tuition.

4) Invest Within Your Means:

Invest only in what you can afford to lose. Maintaining a healthy balance between your investments and your overall financial situation is essential.

  • Keep track of market statistics and stay informed about trends and news that may impact your investments. 
  • Avoid investing money earmarked for essential expenses or emergency funds. 
  • Consult a financial advisor to ensure your investments align with your risk tolerance and financial capabilities.

5) Diversify; don’t put all your eggs in one basket

When it comes to investments, diversification is intended to lessen risk. Diversification is a strategy that helps mitigate the risks associated with investments. 

By spreading your investments across different asset classes and geographic regions, you can reduce the potential impact of losses in any one area. For example, you can consider diversifying by investing: 

  • In stocks, 
  • Bonds,
  • Real estate, 
  • and international markets. 

This way, if one investment underperforms, others may compensate for it, helping to stabilise your portfolio.

6) Don’t Let Greed Drive Your Decisions:

Some investors have lost significant amounts of money due to greed and an insatiable mindset. Be aware of the saying that “past performance does not guarantee future returns.” You should ensure that you are not making decisions entirely based on past performance and that you weigh your options with critical thinking and verification. 

Make sure your portfolio consistently reflects your risk tolerance and investing objectives by reviewing and rebalancing it.

7) Consider Fees and Commissions:

When investing, be aware of any fees and commissions associated with your investment products or services.  

  • Compare different options and choose investments with reasonable fees and transparent terms. 
  • Remember that lower fees do not always guarantee better returns, so evaluate the overall value of the investment.

You might want to watch this YouTube short video where Warren Buffett spoke on: How To Invest For Beginners – YouTube

In conclusion, one of the finest investments is to invest in your intellect, set aside time to study, learn more, read books, watch free courses, and ask questions. The best investment you can make is in your ability to learn, adapt, and grow. We hope this beginner’s guide has simplified your complex investment world. 

Our upcoming article will provide more in-depth information and answer your investment-related questions, so please drop your questions below. 

Top 5 Lucrative Business Ventures for Entrepreneurs in 2024

The tile "Effective Business Ideas For Entrepreneurs in 2024" by the left side and Imagery of a frustrated enterpreneur borthered about business success

Top Lucrative Business Ventures 2024

Have you ever dreamt of waking up to the sound of your alarm clock, free from the stress of a typical 9-to-5 job? The good news is that you’re not alone. We understand the allure of becoming your boss, so we are here to help and provide you with a practical solution to transform your life and pave the way to financial freedom. 

Follow through as we uncover the exciting opportunities that lie ahead. Whether you’re tired of the daily grind or simply seeking a new path, our thoughtfully selected business ideas will inspire and guide you towards a brighter future.

Note: This is in no order of priority

Biz Idea 1: E-commerce and Online Marketplaces

The e-commerce industry is flourishing, with global sales projected to reach a staggering $6.90 trillion by 2024. This staggering figure opens a world of possibilities for entrepreneurs and aspiring entrepreneurs to establish their presence in this lucrative market.

This idea involves setting up an online store and selling products directly to customers over the internet. It can range from selling physical products like clothing or electronics to digital products like e-books or online courses. 

How to start:

  • Learn how to start an e-commerce business.
  • Find product opportunities and choose what to sell.
  • Thoroughly research your competition and write a business plan.
  • Calculate and understand e-commerce business start-up costs, profitability, audience, and product.
  • Choose a logo and name, and set up your online store.
  • Implement efficient logistics and customer service systems to set your business apart.
  • Collaborate with reputable delivery partners or establish in-house logistics operations to ensure reliable and timely delivery.
  • Explore strategies like dropshipping, affiliate marketing, and social media advertising to build a successful e-commerce business with minimal financial resources. 
  • Learn the art of marketing, especially since everyone is online. As Hootsuite says, “Mobile commerce contributes over 67.2% of all online sales.”

This focused approach allows for more effective marketing and better customer acquisition. To learn more about this lucrative idea, check out this resource for interesting facts and information.

Biz Idea 2: Renewable Energy Solutions

Two Renewable Energy Solution experts inspecting  the solar panel instalation project
Imagery resource from Freepik

As the world shifts towards sustainable practices, the demand for renewable energy solutions is on an upward trajectory. Large corporations like Google and Microsoft invest in renewable energy products and technologies to maintain a sustainable planet for generations. By venturing into this domain, you contribute to a greener world and position yourself to tap into a $1.2 trillion investment opportunity by 2024 and the $131 trillion worth of investments needed by 2050

According to a statement from Francesco La Camera, Director-General, International Renewable Energy Agency (IRENA), “Renewable energy will provide 65 percent of global electricity supply by 2030, up from more than 25 percent,” and cities like Paris and Strasbourg in France and China planned to use 100% renewable energy by 2050. Now you see why it’s such a profitable business. 

Aspiring entrepreneurs can seize this opportunity by venturing:

  • Offering affordable and scalable solutions. For instance, providing solar panels and installation services for homes, businesses, and communities can be lucrative. 
  • Developing innovative energy storage solutions to address intermittent power supplies can be a game-changer.
  • Offer energy audits to businesses and households. Identify areas for energy optimisation and recommend cost-effective measures. These could include LED lighting, energy-efficient appliances, or insulation materials. 
  • Entrepreneurs can negotiate competitive pricing and secure favourable terms by partnering with suppliers or manufacturers. 
  • Provide solar-powered solutions for specific applications, such as solar water heaters and phone charging stations. These targeted offerings require less infrastructure investment while still addressing essential energy needs.

You can also partner with trusted solar installation companies to negotiate contracts that offer competitive rates. This way, you channel your energy into marketing and delivering a good job, and you get a cut from the payments. But if you’re considering getting involved with this industry, start your own installation company. 

Idea 3: Agribusiness and Food Processing 

Workers working on the agricultural farm

The agricultural sector has a vast landscape of opportunities for enterprising individuals, with an estimated growth of $1.4 trillion by 2024 at a CAGR of 4.3%. The World Bank also generalised that “Agriculture can help reduce poverty for 75% of the world’s poor, who live in rural areas and work primarily in farming.” It is a crucial driver of economic growth.


Entrepreneurs who venture into agribusiness and food processing can reap this potential while generating substantial profits. 

  • Focusing on greenhouse farming, innovative farming technologies, and food processing can address the increasing demand for agricultural products and contribute to food security and sustainability. For example, tomato paste production and frozen vegetable packaging are potential ventures within food processing.
  • One of the keys to success in this industry is maximising crop yields and offering processed and packaged foods. Aspiring entrepreneurs can thrive in this evergreen sector by studying the production and business approaches of top agribusinesses and adapting them to local contexts.

Focusing on a specific niche or type of food production and agricultural business is essential to standing out and capturing consumer’s attention. Understanding market trends and manufacturing products accordingly is crucial. Here are some major market trends to consider when selecting a product:

  • Low-calorie and high-protein foods.
  • Chemical-free and organic food products.
  • Immunity-boosting foods and beverages.
  • Plant-based proteins and meat replacement foods.
  • Innovative flavour combinations.

In the agricultural sector, there are numerous lucrative opportunities to explore. Here are some examples:

  • Cassava Farming
  • Organic fruits and vegetables Farming
  • Herbal and Medicinal Plant Cultivation 
  • Dairy Farming
  • Spices Farming
  • Soybean Farming
  • Cassava Farming 
  • Rice Farming
  • Wheat Farming 
  • Corn Farming
  • Poultry Farming
  • Rice Farming
  • Snail Farming
  • Catfish Farming
  • MaiseMaise Farming
  • Pig Farming
  • Honey Bee Farming

Aspiring agribusiness entrepreneurs can create successful and profitable ventures in this ever-evolving industry by combining innovative approaches, focusing on market trends, and committing to sustainability.

Idea 4: Health and Wellness Services

Images depicting healthy living and fruits

Image by KamranAydinov on Freepik 

Nations are increasingly prioritising their health and wellness, presenting a wealth of opportunities for entrepreneurs in the healthcare sector. The options are diverse and rewarding, from telemedicine and fitness centres to organic food delivery and wellness coaching. The health and wellness industry is currently valued at trillions of dollars, making it a promising field for those looking to establish their businesses.

You’ll learn the work essentials, what’s required, how to obtain proper licences, and the pros and cons of each business. Once you understand the requirements, you’ll be better equipped to make informed decisions and create a prospering health and wellness business.

  • Telemedicine is one of the fastest-growing sectors in health and wellness. It is a modern approach to healthcare that has grown significantly in recent years. Telemedicine connects patients with qualified doctors through online healthcare platforms. This makes healthcare services more accessible and convenient for people, regardless of their location. In addition, it creates more job opportunities in both local and international markets.

To help you navigate this thriving industry, here are five health and wellness business ideas, along with the requirements, licencing, and  pros and cons of each venture. By understanding these essentials, you’ll be better equipped to make informed decisions and create a prosperous health and wellness business.

  • Nutritionists and Nutritional Therapists: As people become more health-conscious, the demand for professionals who can guide them in making healthy dietary choices is growing. Becoming a nutritionist or nutritional therapist requires the right qualifications and knowledge to offer expert advice on nutrition and wellness.
  • Health and Wellness Coach: Many individuals struggle to maintain a healthy lifestyle on their own. As a health and wellness coach, you can provide guidance, motivation, and support to clients seeking to improve their well-being. This business idea requires excellent communication and coaching skills.
  • MedSpas: MedSpas combine medical treatments with the relaxation and rejuvenation of a spa experience. These establishments offer various services, such as cosmetic treatments, skin care procedures, and wellness therapies. Running a MedSpa requires medical expertise, licencing, and an understanding of the cosmetic industry.
  • Weight Loss Coach: With obesity rates rising, there is a growing demand for weight loss solutions. As a weight loss coach, you can help individuals achieve their weight loss goals through personalised programmes, coaching sessions, and ongoing support.
  • Massage Clinics: Massage therapy is known for its physical and mental health benefits. Establishing a massage clinic can provide a calming and therapeutic environment where clients can relax and improve their well-being. Proper training and certification are necessary to offer professional massage services.

These are just a few examples of health and wellness business ideas. Other possibilities include multi-disciplinary practices, gym instruction, personalised medicine, medical tourism, virtual reality therapy, health and wellness apps, home healthcare services, biomedical waste management, acupuncturist services, natural beauty products, and more. 

While some business ideas may require additional education and training, the potential rewards are worth the investment. Our upcoming, extensive blog post will delve into detailed strategies, collaborating with health practitioners, practical marketing ideas, and much more to help you succeed in the health and wellness industry. Stay tuned for valuable insights and expert guidance on establishing your thriving health and wellness business.

Biz Idea 5: Digital Marketing

Digital marketing

Image by on Freepik

Digital marketing experienced a significant boom in the industry in 2023, reaching US$ 366.1 billion in 2023. This industry promises to boom much higher, with the statement from IMARC Group claiming that the market is expected to reach US$ 1,029.7 billion by 2032, showcasing a growth rate (CAGR) of 11.8% during 2024–2032.

This truly makes it an essential skill for creatives seeking to capitalise on the opportunities available in today’s digital age. Digital marketing encompasses a range of strategies and tactics for promoting products, services, or brands through online channels. Mastering the art of reaching and engaging target audiences, driving website traffic, and converting leads into customers is the key to success in this field.

To succeed in digital marketing, it is crucial to learn about: 

  • search engine optimisation (SEO) and keyword research 
  • social media marketing and advertising 
  • email marketing and automation 
  • content creation and copywriting 
  • paid advertising
  • Analytics and data interpretation 
  • Stay updated with industry trends and tools
  • Develop a robust online presence
  • Create a portfolio showcasing your digital marketing skills
  • Proficiency in the principles of digital marketing opens doors to freelance work, part-time gigs, or even starting your own online business.

User-friendly platforms like Google Analytics and Facebook Ads provide tutorials and interfaces to help you begin your journey. You might want to check our blog posts on


The world of business is broad, and exploring one of these ideas can take you from zero income to multi-billionaires and business owners. As you embark on your entrepreneurial journey, remember that success is not guaranteed overnight. It requires dedication, perseverance, and continuous learning. However, with the right idea, passion, and determination, you can unlock a world of possibilities and achieve the financial freedom and fulfilment you’ve always desired.

Which of these business ideas resonates with you the most? Share your thoughts and aspirations in the comments below, and let us know if you have any questions. We would be so glad to answer you. 

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