Are you aware of the power of blogging to grow your business? Having a business blog is a must if you want to grow your business. According to statistics, B2B marketers who blog attract 6% more quality leads compared to those that don’t blog. Blogging gets you noticed and increases your ROI (return on investment). Even B2C business benefits from having a blog. Use it to attract the right audience who will potentially become customers.

  1. Customers search online before deciding to make a purchase

Your business blog is your online presence, reaching millions of people worldwide. It influences buyers. Before buying a product or using a service, consumers search online, read blog posts, reviews, case studies and more.

Consumers read blogs to obtain more details about products or services before they buy. This is a popular method they use to help make a decision. The content may well inspire them to take action. In addition, some will use it as a guide because there are many options available to shoppers these days.

Your business blog is a great way to influence buyers to choose you over your competitors.


  1. Blogging will help promote your brand

Promote your brand by producing high-quality content tailored to your target audience. When readers constantly read content that’s informative, useful and valuable, they will come to trust you. That trust will eventually build up a solid relationship between you and them. Therefore, when it comes to buying your product or service, they will do it gladly.

Deliver the latest trending industry news. Become the authority in your industry and attract potential new customers. They will see you as the one to go to for the latest information. Always be one step ahead of your competitors. For example, if you have a hairdressing business, attend hair show events; find out about the latest colors for the season; demonstrate the latest trending hairstyles. Your customers will love you because you will be the leading salon and they will be wearing the latest look.


  1. Use your blog to show customer loyalty

A happy customer is a returning customer. In addition, it’s easier and cheaper to keep an existing customer than to gain a new one. Current loyal customers buy more which boosts your profits.

Treat your customers with love and respect. Give them rewards for being loyal. First, get to know their likes and dislikes by conducting surveys, speak to them; invite them to send their snaps on Snapchat. Turn their snap stories into a blog post.

Featuring a customer in a blog post will make them feel appreciated. Moreover, publish their case studies on your blogs. Ask them to review your products for a blog feature and give them a free sample for doing so.

Loyal customers will increase your customer base by word of mouth. Personal recommendations are the best types of adverts and it won’t cost you any money.


  1. Blogging is a valuable marketing tool

Your online presence will take your business national and global, not just local. Reach out to more customers with your blog. This is an inexpensive way to attract potential customers. But make sure you supply fresh content regularly. Creating an editorial calendar will help. Plan how many posts to write each week and decide on the topics.

Find out what your customers are looking for. Give it to them by means of content on your business blog. Answer their questions and keep connected with them on social media.

Promote your blog posts on social media by sharing the latest posts. It’s also a good idea to share older posts every now and then for your newer readers.

Shout out about new products and services in your posts. Offer discounts, competitions and giveaways. Announce the latest industry news.

Submit your business blog URL to the search engines such as Google, Yahoo, Bing and Technorati.


  1. Boost search engine ranking with your blog

Fresh high-quality content will rank high in Google. Regular blogging will make search engines index your content. When you write a new post you are telling the search engine that your blog is active. This increases your chance of showing up in Google and other search engines.

The more you produce new content, the more chance of new visitors finding your business via your blog. Use relevant keywords in blog posts to attract potential customers searching online for products or services you offer. Every potential customer is a possible lead. And leads can turn into customers.


To conclude, when you take the time to publish high-quality content that resonates with your target audience, your brand will become known. Blogging is one of the most powerful tools you can use to engage with customers. In addition, your business blog will influence customers to buy from you. Can you afford not to blog for business?